Market Research Analysts and Marketing Specialists Salary in Missouri

Market Research Analysts and Marketing Specialists in Missouri have a median of $70,140 a year, below the national $78,760 (−11%); the state ranks 26th of 51 states by median. Market Research Analysts and Marketing Specialists earn 47% more than the median across all occupations in Missouri ($47,800). Among neighbouring states, Illinois and Kansas pay more (up to $79,120 in Illinois) and Tennessee, Iowa, Arkansas, Oklahoma, Kentucky and Nebraska pay less (down to $60,000 in Nebraska). Missouri employs 14,890 market research analysts and marketing specialists, 5.07 per 1,000 jobs, the 19th largest count of any state. A location quotient of 0.88 is close to the national share.

Missouri vs the United States, May 2025

Market Research Analysts and Marketing Specialists: wage percentiles, mean, employment, jobs per 1,000 and location quotient in Missouri and nationally, May 2025
AreaBasisPercentile wageMeanEmploymentJobs per 1,000Location quotient
10th25thMedian75th90th
MissouriHourly$18.26$23.41$33.72$48.42$62.09$37.7714,8905.070.88
Annual$37,970$48,680$70,140$100,710$129,140$78,560
United StatesHourly$20.86$28.05$37.87$52.07$74.75$43.03899,580––
Annual$43,390$58,350$78,760$108,310$155,480$89,490
$0$50k$100k$150k10th10th: $37,970$37,97025th25th: $48,680$48,680MedianMedian: $70,140$70,14075th75th: $100,710$100,71090th90th: $129,140$129,140US median
Missouri annual wage at the 10th, 25th, 50th (median), 75th and 90th percentiles; the line marks the US median. The same numbers are in the table above.
Rank by median
26th of 51 states
Rank by employment
19th of 51 states
Location quotient
0.88
Jobs per 1,000
5.07

Ranks count the 50 states and DC with a published value. The location quotient is the occupation's share of Missouri's employment divided by its national share; 1.00 means the same share as the nation. Take-home pay at these wages: FastCalc's take-home pay calculator.

Metropolitan areas in Missouri

8 metropolitan areas and 4 nonmetropolitan areas touching Missouri publish a row for market research analysts and marketing specialists, sorted by median. Areas crossing a state line are listed under every state they touch; a linked metro has its own profile.

AreaMedian hourlyMedian annual10th pct (annual)90th pct (annual)EmploymentJobs per 1,000Location quotient
St. Louis, MO-IL$35.64$74,130$39,520$133,1406,9805.200.90
Kansas City, MO-KS$34.90$72,580$43,130$131,0806,9206.311.09
Columbia, MO$31.12$64,720$39,060$109,2106005.600.97
Jefferson City, MO$30.03$62,460$37,410$116,8502703.400.59
St. Joseph, MO-KS$28.14$58,530$35,710$128,6901602.870.50
Springfield, MO$27.54$57,280$31,200$100,1209004.030.70
Joplin, MO-KS$26.46$55,050$33,090$98,6702703.140.54
Cape Girardeau, MO-IL$24.20$50,340$37,040$87,2701403.210.56
North Missouri nonmetropolitan area$26.98$56,130$34,610$100,9001901.770.31
Southeast Missouri nonmetropolitan area$26.62$55,370$34,700$100,1903101.870.32
Central Missouri nonmetropolitan area$24.00$49,920$31,790$97,8404002.580.45
Southwest Missouri nonmetropolitan area$19.50$40,570$28,600$79,4902503.180.55

Neighbouring states

StateMedian hourlyMedian annualEmploymentLocation quotient
Missouri$33.72$70,14014,8900.88
Arkansas$31.46$65,4306,2500.83
Iowa$31.92$66,3908,8800.98
Illinois$38.04$79,12040,5601.15
Kansas$33.86$70,4308,0900.97
Kentucky$29.56$61,4806,2900.54
Nebraska$28.84$60,0003,7800.64
Oklahoma$29.78$61,9406,6200.67
Tennessee$33.55$69,79013,0400.69

See the national page for Market Research Analysts and Marketing Specialists (every state ranked) and the Missouri wage profile (every occupation in the state).

Source and notes

Data: BLS OEWS May 2025, released 2026-05-15. Cross-industry estimates, all ownerships. BLS page: OEWS Missouri estimates.

  • Annual wages assume 2,080 hours a year at the hourly rate; occupations BLS publishes on one basis only show an en dash (–) on the other.
  • Employment is rounded to the nearest 10 by BLS. Where BLS withholds a cell, nothing is estimated in its place.