Market Research Analysts and Marketing Specialists Salary in Iowa
In Iowa, market research analysts and marketing specialists earn a median $66,390 a year, well below the national median of $78,760 (−16%); the state ranks 33rd of 51 states by median. Market Research Analysts and Marketing Specialists earn 37% more than the median across all occupations in Iowa ($48,540). Among neighbouring states, Minnesota, Illinois and Missouri pay more (up to $87,510 in Minnesota) and Wisconsin, South Dakota and Nebraska pay less (down to $60,000 in Nebraska). Iowa employs 8,880 market research analysts and marketing specialists, 5.69 per 1,000 jobs, the 27th largest count of any state. A location quotient of 0.98 is close to the national share.
Iowa vs the United States, May 2025
| Area | Basis | Percentile wage | Mean | Employment | Jobs per 1,000 | Location quotient | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| 10th | 25th | Median | 75th | 90th | ||||||
| Iowa | Hourly | $19.31 | $24.04 | $31.92 | $41.19 | $58.71 | $35.28 | 8,880 | 5.69 | 0.98 |
| Annual | $40,160 | $50,010 | $66,390 | $85,680 | $122,120 | $73,380 | ||||
| United States | Hourly | $20.86 | $28.05 | $37.87 | $52.07 | $74.75 | $43.03 | 899,580 | – | – |
| Annual | $43,390 | $58,350 | $78,760 | $108,310 | $155,480 | $89,490 | ||||
- Rank by median
- 33rd of 51 states
- Rank by employment
- 27th of 51 states
- Location quotient
- 0.98
- Jobs per 1,000
- 5.69
Ranks count the 50 states and DC with a published value. The location quotient is the occupation's share of Iowa's employment divided by its national share; 1.00 means the same share as the nation. Take-home pay at these wages: FastCalc's take-home pay calculator.
Metropolitan areas in Iowa
9 metropolitan areas and 4 nonmetropolitan areas touching Iowa publish a row for market research analysts and marketing specialists, sorted by median. Areas crossing a state line are listed under every state they touch; a linked metro has its own profile.
| Area | Median hourly | Median annual | 10th pct (annual) | 90th pct (annual) | Employment | Jobs per 1,000 | Location quotient |
|---|---|---|---|---|---|---|---|
| Des Moines-West Des Moines, IA | $36.82 | $76,580 | $45,920 | $128,100 | 3,440 | 8.51 | 1.47 |
| Davenport-Moline-Rock Island, IA-IL | $34.42 | $71,590 | $41,400 | $139,210 | 1,080 | 5.99 | 1.03 |
| Waterloo-Cedar Falls, IA | $30.77 | $64,000 | $38,400 | $104,560 | 370 | 4.42 | 0.76 |
| Iowa City, IA | $30.67 | $63,790 | $33,710 | $113,160 | 460 | 4.90 | 0.85 |
| Cedar Rapids, IA | $30.59 | $63,630 | $39,910 | $122,910 | 960 | 6.91 | 1.19 |
| Omaha, NE-IA | $29.94 | $62,280 | $40,970 | $99,490 | 2,160 | 4.33 | 0.75 |
| Dubuque, IA | $29.64 | $61,660 | $38,530 | $107,210 | 330 | 5.70 | 0.98 |
| Ames, IA | $29.37 | $61,100 | $40,370 | $102,140 | 380 | 6.73 | 1.16 |
| Sioux City, IA-NE-SD | $27.03 | $56,230 | $37,190 | $103,450 | 220 | 2.98 | 0.51 |
| Southeast Iowa nonmetropolitan area | $30.88 | $64,220 | $37,390 | $104,310 | 850 | 4.23 | 0.73 |
| Northeast Iowa nonmetropolitan area | $28.71 | $59,710 | $35,350 | $101,470 | 370 | 3.74 | 0.65 |
| Southwest Iowa nonmetropolitan area | $28.70 | $59,700 | $36,120 | $103,460 | 200 | 2.79 | 0.48 |
| Northwest Iowa nonmetropolitan area | $27.37 | $56,920 | $37,680 | $98,560 | 530 | 3.61 | 0.62 |
Neighbouring states
See the national page for Market Research Analysts and Marketing Specialists (every state ranked) and the Iowa wage profile (every occupation in the state).
Source and notes
Data: BLS OEWS May 2025, released 2026-05-15. Cross-industry estimates, all ownerships. BLS page: OEWS Iowa estimates.
- Annual wages assume 2,080 hours a year at the hourly rate; occupations BLS publishes on one basis only show an en dash (–) on the other.
- Employment is rounded to the nearest 10 by BLS. Where BLS withholds a cell, nothing is estimated in its place.