Market Research Analysts and Marketing Specialists Salary in Wisconsin
In Wisconsin, market research analysts and marketing specialists earn a median $64,800 a year, well below the national median of $78,760 (−18%); the state ranks 35th of 51 states by median. Market Research Analysts and Marketing Specialists earn 29% more than the median across all occupations in Wisconsin ($50,270). Every neighbouring state pays more: Minnesota, Illinois, Michigan and Iowa range from $66,390 in Iowa to $87,510 in Minnesota. Wisconsin employs 15,600 market research analysts and marketing specialists, 5.30 per 1,000 jobs, the 18th largest count of any state. A location quotient of 0.92 is close to the national share.
Wisconsin vs the United States, May 2025
| Area | Basis | Percentile wage | Mean | Employment | Jobs per 1,000 | Location quotient | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| 10th | 25th | Median | 75th | 90th | ||||||
| Wisconsin | Hourly | $20.50 | $25.22 | $31.15 | $43.06 | $56.69 | $35.53 | 15,600 | 5.30 | 0.92 |
| Annual | $42,640 | $52,450 | $64,800 | $89,560 | $117,910 | $73,910 | ||||
| United States | Hourly | $20.86 | $28.05 | $37.87 | $52.07 | $74.75 | $43.03 | 899,580 | – | – |
| Annual | $43,390 | $58,350 | $78,760 | $108,310 | $155,480 | $89,490 | ||||
- Rank by median
- 35th of 51 states
- Rank by employment
- 18th of 51 states
- Location quotient
- 0.92
- Jobs per 1,000
- 5.30
Ranks count the 50 states and DC with a published value. The location quotient is the occupation's share of Wisconsin's employment divided by its national share; 1.00 means the same share as the nation. Take-home pay at these wages: FastCalc's take-home pay calculator.
Metropolitan areas in Wisconsin
15 metropolitan areas and 4 nonmetropolitan areas touching Wisconsin publish a row for market research analysts and marketing specialists, sorted by median. Areas crossing a state line are listed under every state they touch; a linked metro has its own profile.
| Area | Median hourly | Median annual | 10th pct (annual) | 90th pct (annual) | Employment | Jobs per 1,000 | Location quotient |
|---|---|---|---|---|---|---|---|
| Minneapolis-St. Paul-Bloomington, MN-WI | $47.07 | $97,910 | $52,840 | $154,870 | 16,760 | 8.59 | 1.48 |
| Milwaukee-Waukesha, WI | $35.52 | $73,880 | $44,780 | $131,240 | 4,610 | 5.62 | 0.97 |
| Kenosha, WI | $33.99 | $70,690 | $43,010 | $117,680 | 380 | 5.02 | 0.87 |
| Racine-Mount Pleasant, WI | $33.97 | $70,660 | $41,650 | $115,320 | 280 | 3.67 | 0.63 |
| Madison, WI | $32.69 | $67,990 | $43,560 | $121,480 | 2,640 | 6.46 | 1.12 |
| Appleton, WI | $31.30 | $65,110 | $40,890 | $104,080 | 690 | 5.54 | 0.96 |
| Wausau, WI | $31.28 | $65,060 | $40,050 | $105,140 | 240 | 3.44 | 0.60 |
| Sheboygan, WI | $30.77 | $63,990 | $41,100 | $106,810 | 200 | 3.27 | 0.57 |
| Duluth, MN-WI | $30.47 | $63,380 | $43,260 | $105,150 | 330 | 2.65 | 0.46 |
| Oshkosh-Neenah, WI | $30.32 | $63,060 | $40,270 | $102,730 | 600 | 6.35 | 1.10 |
| Green Bay, WI | $30.31 | $63,050 | $41,760 | $102,890 | 830 | 4.73 | 0.82 |
| Janesville-Beloit, WI | $30.04 | $62,480 | $39,990 | $102,940 | 290 | 4.19 | 0.72 |
| Fond du Lac, WI | $29.99 | $62,370 | $40,710 | $101,820 | 150 | 3.31 | 0.57 |
| Eau Claire, WI | $29.80 | $61,990 | $40,480 | $102,440 | 460 | 5.38 | 0.93 |
| La Crosse-Onalaska, WI-MN | $29.78 | $61,930 | $39,780 | $102,590 | 370 | 4.36 | 0.75 |
| Northeastern Wisconsin nonmetropolitan area | $29.59 | $61,550 | $38,400 | $100,910 | 660 | 3.37 | 0.58 |
| South Central Wisconsin nonmetropolitan area | $29.45 | $61,250 | $36,540 | $100,590 | 710 | 3.35 | 0.58 |
| Western Wisconsin nonmetropolitan area | $29.24 | $60,820 | $39,150 | $91,990 | 340 | 2.67 | 0.46 |
| Northwestern Wisconsin nonmetropolitan area | $26.72 | $55,580 | $35,500 | $82,590 | 120 | 2.49 | 0.43 |
Neighbouring states
See the national page for Market Research Analysts and Marketing Specialists (every state ranked) and the Wisconsin wage profile (every occupation in the state).
Source and notes
Data: BLS OEWS May 2025, released 2026-05-15. Cross-industry estimates, all ownerships. BLS page: OEWS Wisconsin estimates.
- Annual wages assume 2,080 hours a year at the hourly rate; occupations BLS publishes on one basis only show an en dash (–) on the other.
- Employment is rounded to the nearest 10 by BLS. Where BLS withholds a cell, nothing is estimated in its place.