Market Research Analysts and Marketing Specialists Salary in Illinois
At $79,120 a year, the median for market research analysts and marketing specialists in Illinois is close to the national median of $78,760 (0%); Illinois ranks 12th of 51 states by median. Market Research Analysts and Marketing Specialists earn 52% more than the median across all occupations in Illinois ($51,960). Illinois pays more than every neighbouring state: Missouri, Iowa, Wisconsin, Indiana and Kentucky range from $61,480 in Kentucky to $70,140 in Missouri. Illinois employs 40,560 market research analysts and marketing specialists, 6.65 per 1,000 jobs, the 5th largest count of any state. A location quotient of 1.15 is close to the national share.
Illinois vs the United States, May 2025
| Area | Basis | Percentile wage | Mean | Employment | Jobs per 1,000 | Location quotient | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| 10th | 25th | Median | 75th | 90th | ||||||
| Illinois | Hourly | $22.58 | $28.95 | $38.04 | $50.39 | $66.88 | $42.28 | 40,560 | 6.65 | 1.15 |
| Annual | $46,970 | $60,210 | $79,120 | $104,800 | $139,110 | $87,940 | ||||
| United States | Hourly | $20.86 | $28.05 | $37.87 | $52.07 | $74.75 | $43.03 | 899,580 | – | – |
| Annual | $43,390 | $58,350 | $78,760 | $108,310 | $155,480 | $89,490 | ||||
- Rank by median
- 12th of 51 states
- Rank by employment
- 5th of 51 states
- Location quotient
- 1.15
- Jobs per 1,000
- 6.65
Ranks count the 50 states and DC with a published value. The location quotient is the occupation's share of Illinois's employment divided by its national share; 1.00 means the same share as the nation. Take-home pay at these wages: FastCalc's take-home pay calculator.
Metropolitan areas in Illinois
11 metropolitan areas and 4 nonmetropolitan areas touching Illinois publish a row for market research analysts and marketing specialists, sorted by median. Areas crossing a state line are listed under every state they touch; a linked metro has its own profile.
| Area | Median hourly | Median annual | 10th pct (annual) | 90th pct (annual) | Employment | Jobs per 1,000 | Location quotient |
|---|---|---|---|---|---|---|---|
| Chicago-Naperville-Elgin, IL-IN | $38.65 | $80,400 | $49,910 | $140,260 | 30,970 | 6.86 | 1.19 |
| Peoria, IL | $37.84 | $78,700 | $42,960 | $138,200 | 1,080 | 6.53 | 1.13 |
| St. Louis, MO-IL | $35.64 | $74,130 | $39,520 | $133,140 | 6,980 | 5.20 | 0.90 |
| Davenport-Moline-Rock Island, IA-IL | $34.42 | $71,590 | $41,400 | $139,210 | 1,080 | 5.99 | 1.03 |
| Decatur, IL | $32.73 | $68,080 | $38,760 | $116,060 | 140 | 3.15 | 0.54 |
| Champaign-Urbana, IL | $31.65 | $65,840 | $40,270 | $104,510 | 380 | 3.59 | 0.62 |
| Springfield, IL | $31.29 | $65,090 | $43,670 | $118,730 | 410 | 4.05 | 0.70 |
| Rockford, IL | $29.72 | $61,810 | $33,860 | $113,290 | 460 | 3.32 | 0.57 |
| Paducah, KY-IL | $29.19 | $60,720 | $37,310 | $105,180 | 150 | 3.04 | 0.53 |
| Kankakee, IL | $26.97 | $56,110 | $34,580 | $92,280 | 100 | 2.29 | 0.40 |
| Cape Girardeau, MO-IL | $24.20 | $50,340 | $37,040 | $87,270 | 140 | 3.21 | 0.56 |
| East Central Illinois nonmetropolitan area | $34.32 | $71,380 | $38,610 | $118,140 | 410 | 2.84 | 0.49 |
| Northwest Illinois nonmetropolitan area | $29.89 | $62,180 | $37,840 | $106,840 | 420 | 3.35 | 0.58 |
| South Illinois nonmetropolitan area | $29.11 | $60,550 | $34,430 | $109,790 | 330 | 2.37 | 0.41 |
| West Central Illinois nonmetropolitan area | $21.57 | $44,860 | $31,200 | $82,090 | 640 | 3.80 | 0.66 |
Neighbouring states
See the national page for Market Research Analysts and Marketing Specialists (every state ranked) and the Illinois wage profile (every occupation in the state).
Source and notes
Data: BLS OEWS May 2025, released 2026-05-15. Cross-industry estimates, all ownerships. BLS page: OEWS Illinois estimates.
- Annual wages assume 2,080 hours a year at the hourly rate; occupations BLS publishes on one basis only show an en dash (–) on the other.
- Employment is rounded to the nearest 10 by BLS. Where BLS withholds a cell, nothing is estimated in its place.