Market Research Analysts and Marketing Specialists Salary in Indiana
In Indiana, market research analysts and marketing specialists earn a median $63,700 a year, well below the national median of $78,760 (−19%); the state ranks 37th of 51 states by median. Market Research Analysts and Marketing Specialists earn 33% more than the median across all occupations in Indiana ($47,860). Among neighbouring states, Illinois, Ohio and Michigan pay more (up to $79,120 in Illinois) and Kentucky pays less (down to $61,480 in Kentucky). Indiana employs 14,400 market research analysts and marketing specialists, 4.50 per 1,000 jobs, the 21st largest count of any state. A location quotient of 0.78 means it is less common in Indiana than nationally.
Indiana vs the United States, May 2025
| Area | Basis | Percentile wage | Mean | Employment | Jobs per 1,000 | Location quotient | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| 10th | 25th | Median | 75th | 90th | ||||||
| Indiana | Hourly | $19.11 | $23.61 | $30.63 | $41.38 | $56.56 | $34.84 | 14,400 | 4.50 | 0.78 |
| Annual | $39,740 | $49,110 | $63,700 | $86,080 | $117,640 | $72,460 | ||||
| United States | Hourly | $20.86 | $28.05 | $37.87 | $52.07 | $74.75 | $43.03 | 899,580 | – | – |
| Annual | $43,390 | $58,350 | $78,760 | $108,310 | $155,480 | $89,490 | ||||
- Rank by median
- 37th of 51 states
- Rank by employment
- 21st of 51 states
- Location quotient
- 0.78
- Jobs per 1,000
- 4.50
Ranks count the 50 states and DC with a published value. The location quotient is the occupation's share of Indiana's employment divided by its national share; 1.00 means the same share as the nation. Take-home pay at these wages: FastCalc's take-home pay calculator.
Metropolitan areas in Indiana
15 metropolitan areas and 3 nonmetropolitan areas touching Indiana publish a row for market research analysts and marketing specialists, sorted by median. Areas crossing a state line are listed under every state they touch; a linked metro has its own profile.
| Area | Median hourly | Median annual | 10th pct (annual) | 90th pct (annual) | Employment | Jobs per 1,000 | Location quotient |
|---|---|---|---|---|---|---|---|
| Chicago-Naperville-Elgin, IL-IN | $38.65 | $80,400 | $49,910 | $140,260 | 30,970 | 6.86 | 1.19 |
| Cincinnati, OH-KY-IN | $36.42 | $75,750 | $44,970 | $134,270 | 7,080 | 6.43 | 1.11 |
| Columbus, IN | $31.92 | $66,390 | $40,830 | $134,360 | 180 | 3.65 | 0.63 |
| Elkhart-Goshen, IN | $31.37 | $65,240 | $39,730 | $118,100 | 560 | 4.35 | 0.75 |
| Indianapolis-Carmel-Greenwood, IN | $31.35 | $65,200 | $43,050 | $120,560 | 6,330 | 5.73 | 0.99 |
| Lafayette-West Lafayette, IN | $30.83 | $64,120 | $38,780 | $131,210 | 280 | 2.69 | 0.47 |
| South Bend-Mishawaka, IN-MI | $30.77 | $64,000 | $38,530 | $109,990 | 620 | 4.72 | 0.81 |
| Terre Haute, IN | $30.63 | $63,710 | $38,680 | $97,930 | 170 | 2.68 | 0.46 |
| Louisville/Jefferson County, KY-IN | $30.42 | $63,280 | $38,230 | $103,650 | 2,290 | 3.34 | 0.58 |
| Kokomo, IN | $30.03 | $62,450 | $39,220 | $96,890 | 70 | 2.08 | 0.36 |
| Bloomington, IN | $29.87 | $62,130 | $34,950 | $106,650 | 280 | 3.81 | 0.66 |
| Fort Wayne, IN | $29.68 | $61,730 | $40,890 | $102,750 | 1,040 | 4.60 | 0.80 |
| Evansville, IN | $28.74 | $59,770 | $37,980 | $102,230 | 580 | 4.30 | 0.74 |
| Michigan City-La Porte, IN | $28.61 | $59,500 | $35,550 | $96,840 | 120 | 2.94 | 0.51 |
| Muncie, IN | $26.18 | $54,440 | $37,700 | $91,100 | 190 | 4.26 | 0.74 |
| Northern Indiana nonmetropolitan area | $29.15 | $60,640 | $37,910 | $103,630 | 570 | 2.69 | 0.46 |
| Central Indiana nonmetropolitan area | $28.85 | $60,010 | $37,670 | $107,160 | 410 | 2.56 | 0.44 |
| Southern Indiana nonmetropolitan area | $28.69 | $59,680 | $33,710 | $99,280 | 500 | 2.56 | 0.44 |
Neighbouring states
See the national page for Market Research Analysts and Marketing Specialists (every state ranked) and the Indiana wage profile (every occupation in the state).
Source and notes
Data: BLS OEWS May 2025, released 2026-05-15. Cross-industry estimates, all ownerships. BLS page: OEWS Indiana estimates.
- Annual wages assume 2,080 hours a year at the hourly rate; occupations BLS publishes on one basis only show an en dash (–) on the other.
- Employment is rounded to the nearest 10 by BLS. Where BLS withholds a cell, nothing is estimated in its place.