Market Research Analysts and Marketing Specialists Salary in Ohio
Market Research Analysts and Marketing Specialists in Ohio have a median of $72,790 a year, below the national $78,760 (−8%); the state ranks 20th of 51 states by median. Market Research Analysts and Marketing Specialists earn 47% more than the median across all occupations in Ohio ($49,380). Ohio pays more than every neighbouring state: Pennsylvania, Michigan, Indiana, Kentucky and West Virginia range from $52,340 in West Virginia to $68,760 in Pennsylvania. Ohio employs 27,370 market research analysts and marketing specialists, 4.93 per 1,000 jobs, the 11th largest count of any state. A location quotient of 0.85 is close to the national share.
Ohio vs the United States, May 2025
| Area | Basis | Percentile wage | Mean | Employment | Jobs per 1,000 | Location quotient | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| 10th | 25th | Median | 75th | 90th | ||||||
| Ohio | Hourly | $19.16 | $25.20 | $35.00 | $47.15 | $62.15 | $37.77 | 27,370 | 4.93 | 0.85 |
| Annual | $39,860 | $52,420 | $72,790 | $98,070 | $129,270 | $78,560 | ||||
| United States | Hourly | $20.86 | $28.05 | $37.87 | $52.07 | $74.75 | $43.03 | 899,580 | – | – |
| Annual | $43,390 | $58,350 | $78,760 | $108,310 | $155,480 | $89,490 | ||||
- Rank by median
- 20th of 51 states
- Rank by employment
- 11th of 51 states
- Location quotient
- 0.85
- Jobs per 1,000
- 4.93
Ranks count the 50 states and DC with a published value. The location quotient is the occupation's share of Ohio's employment divided by its national share; 1.00 means the same share as the nation. Take-home pay at these wages: FastCalc's take-home pay calculator.
Metropolitan areas in Ohio
15 metropolitan areas and 4 nonmetropolitan areas touching Ohio publish a row for market research analysts and marketing specialists, sorted by median. Areas crossing a state line are listed under every state they touch; a linked metro has its own profile.
| Area | Median hourly | Median annual | 10th pct (annual) | 90th pct (annual) | Employment | Jobs per 1,000 | Location quotient |
|---|---|---|---|---|---|---|---|
| Columbus, OH | $37.02 | $77,010 | $41,460 | $130,770 | 5,880 | 5.32 | 0.92 |
| Cincinnati, OH-KY-IN | $36.42 | $75,750 | $44,970 | $134,270 | 7,080 | 6.43 | 1.11 |
| Cleveland, OH | $34.30 | $71,350 | $38,890 | $123,010 | 5,440 | 5.28 | 0.91 |
| Akron, OH | $31.73 | $66,000 | $37,790 | $120,190 | 1,480 | 4.64 | 0.80 |
| Dayton-Kettering-Beavercreek, OH | $30.82 | $64,100 | $38,330 | $107,980 | 1,420 | 3.81 | 0.66 |
| Toledo, OH | $30.27 | $62,950 | $37,530 | $102,830 | 1,080 | 3.70 | 0.64 |
| Lima, OH | $29.60 | $61,560 | $37,850 | $102,090 | 130 | 2.69 | 0.47 |
| Springfield, OH | $29.43 | $61,210 | $31,060 | $99,530 | 100 | 2.14 | 0.37 |
| Sandusky, OH | $28.90 | $60,110 | $37,750 | $97,360 | 180 | 3.67 | 0.63 |
| Youngstown-Warren, OH | $28.70 | $59,700 | $37,420 | $98,240 | 410 | 2.55 | 0.44 |
| Canton-Massillon, OH | $28.68 | $59,660 | $35,630 | $99,880 | 580 | 3.54 | 0.61 |
| Mansfield, OH | $27.19 | $56,550 | $35,950 | $88,640 | 110 | 2.33 | 0.40 |
| Huntington-Ashland, WV-KY-OH | $26.78 | $55,700 | $35,110 | $87,080 | 290 | 2.09 | 0.36 |
| Wheeling, WV-OH | $26.69 | $55,510 | $33,040 | $91,360 | 140 | 2.38 | 0.41 |
| Weirton-Steubenville, WV-OH | $24.06 | $50,040 | $29,500 | $89,180 | 70 | 1.98 | 0.34 |
| West Northwestern Ohio nonmetropolitan area | $30.35 | $63,130 | $37,960 | $126,440 | 640 | 2.57 | 0.44 |
| Eastern Ohio nonmetropolitan area | $29.34 | $61,020 | $37,010 | $100,810 | 350 | 2.53 | 0.44 |
| North Northeastern Ohio nonmetropolitan area (noncontiguous) | $29.28 | $60,900 | $36,650 | $125,770 | 690 | 2.80 | 0.48 |
| Southern Ohio nonmetropolitan area | $28.49 | $59,260 | $36,900 | $102,990 | 420 | 2.55 | 0.44 |
Neighbouring states
| State | Median hourly | Median annual | Employment | Location quotient |
|---|---|---|---|---|
| Ohio | $35.00 | $72,790 | 27,370 | 0.85 |
| Indiana | $30.63 | $63,700 | 14,400 | 0.78 |
| Kentucky | $29.56 | $61,480 | 6,290 | 0.54 |
| Michigan | $32.11 | $66,780 | 24,220 | 0.95 |
| Pennsylvania | $33.06 | $68,760 | 31,040 | 0.88 |
| West Virginia | $25.17 | $52,340 | 1,650 | 0.41 |
See the national page for Market Research Analysts and Marketing Specialists (every state ranked) and the Ohio wage profile (every occupation in the state).
Source and notes
Data: BLS OEWS May 2025, released 2026-05-15. Cross-industry estimates, all ownerships. BLS page: OEWS Ohio estimates.
- Annual wages assume 2,080 hours a year at the hourly rate; occupations BLS publishes on one basis only show an en dash (–) on the other.
- Employment is rounded to the nearest 10 by BLS. Where BLS withholds a cell, nothing is estimated in its place.