Market Research Analysts and Marketing Specialists Salary in Pennsylvania
Market Research Analysts and Marketing Specialists in Pennsylvania have a median of $68,760 a year, below the national $78,760 (−13%); the state ranks 29th of 51 states by median. Market Research Analysts and Marketing Specialists earn 38% more than the median across all occupations in Pennsylvania ($49,690). Among neighbouring states, Delaware, New York, New Jersey, Maryland and Ohio pay more (up to $101,270 in Delaware) and West Virginia pays less (down to $52,340 in West Virginia). Pennsylvania employs 31,040 market research analysts and marketing specialists, 5.12 per 1,000 jobs, the 7th largest count of any state. A location quotient of 0.88 is close to the national share.
Pennsylvania vs the United States, May 2025
| Area | Basis | Percentile wage | Mean | Employment | Jobs per 1,000 | Location quotient | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| 10th | 25th | Median | 75th | 90th | ||||||
| Pennsylvania | Hourly | $16.42 | $23.94 | $33.06 | $46.48 | $61.93 | $37.07 | 31,040 | 5.12 | 0.88 |
| Annual | $34,160 | $49,790 | $68,760 | $96,670 | $128,810 | $77,100 | ||||
| United States | Hourly | $20.86 | $28.05 | $37.87 | $52.07 | $74.75 | $43.03 | 899,580 | – | – |
| Annual | $43,390 | $58,350 | $78,760 | $108,310 | $155,480 | $89,490 | ||||
- Rank by median
- 29th of 51 states
- Rank by employment
- 7th of 51 states
- Location quotient
- 0.88
- Jobs per 1,000
- 5.12
Ranks count the 50 states and DC with a published value. The location quotient is the occupation's share of Pennsylvania's employment divided by its national share; 1.00 means the same share as the nation. Take-home pay at these wages: FastCalc's take-home pay calculator.
Metropolitan areas in Pennsylvania
16 metropolitan areas and 4 nonmetropolitan areas touching Pennsylvania publish a row for market research analysts and marketing specialists, sorted by median. Areas crossing a state line are listed under every state they touch; a linked metro has its own profile.
| Area | Median hourly | Median annual | 10th pct (annual) | 90th pct (annual) | Employment | Jobs per 1,000 | Location quotient |
|---|---|---|---|---|---|---|---|
| Philadelphia-Camden-Wilmington, PA-NJ-DE-MD | $38.18 | $79,420 | $44,950 | $143,060 | 17,600 | 6.07 | 1.05 |
| Harrisburg-Carlisle, PA | $34.38 | $71,500 | $44,350 | $116,270 | 1,560 | 4.65 | 0.80 |
| Allentown-Bethlehem-Easton, PA-NJ | $32.57 | $67,740 | $37,900 | $124,030 | 1,400 | 3.71 | 0.64 |
| Chambersburg, PA | $31.68 | $65,900 | $41,230 | $106,610 | 180 | 3.00 | 0.52 |
| York-Hanover, PA | $31.26 | $65,020 | $32,980 | $125,130 | 570 | 3.11 | 0.54 |
| Lancaster, PA | $31.15 | $64,790 | $39,540 | $110,630 | 990 | 3.91 | 0.68 |
| Pittsburgh, PA | $30.38 | $63,190 | $35,690 | $118,170 | 4,940 | 4.44 | 0.77 |
| Reading, PA | $30.31 | $63,040 | $37,150 | $116,160 | 520 | 2.99 | 0.52 |
| Lebanon, PA | $29.70 | $61,770 | $38,530 | $105,190 | 120 | 2.21 | 0.38 |
| Altoona, PA | $29.68 | $61,740 | $37,430 | $101,250 | 150 | 2.55 | 0.44 |
| Williamsport, PA | $29.45 | $61,260 | $34,350 | $110,490 | 150 | 3.06 | 0.53 |
| State College, PA | $29.35 | $61,050 | $28,470 | $110,860 | 280 | 4.07 | 0.70 |
| Erie, PA | $29.18 | $60,700 | $38,250 | $104,540 | 420 | 3.45 | 0.60 |
| Scranton--Wilkes-Barre, PA | $29.06 | $60,440 | $36,680 | $105,670 | 770 | 3.03 | 0.52 |
| Gettysburg, PA | $25.18 | $52,370 | $37,170 | $77,100 | 80 | 2.46 | 0.42 |
| Johnstown, PA | $24.41 | $50,770 | $32,400 | $90,830 | 110 | 2.33 | 0.40 |
| Central Pennsylvania nonmetropolitan area | $29.28 | $60,910 | $35,830 | $104,000 | 470 | 2.51 | 0.43 |
| Northeastern Pennsylvania nonmetropolitan area | $29.09 | $60,510 | $37,040 | $105,760 | 290 | 2.25 | 0.39 |
| Southwestern Pennsylvania nonmetropolitan area | $28.61 | $59,500 | $37,340 | $104,160 | 310 | 2.21 | 0.38 |
| Northwestern Pennsylvania nonmetropolitan area | $27.90 | $58,040 | $37,340 | $96,760 | 350 | 2.32 | 0.40 |
Neighbouring states
| State | Median hourly | Median annual | Employment | Location quotient |
|---|---|---|---|---|
| Pennsylvania | $33.06 | $68,760 | 31,040 | 0.88 |
| Delaware | $48.69 | $101,270 | 3,570 | 1.27 |
| Maryland | $36.72 | $76,370 | 13,570 | 0.85 |
| New Jersey | $42.40 | $88,190 | 22,990 | 0.93 |
| New York | $47.39 | $98,580 | 80,500 | 1.44 |
| Ohio | $35.00 | $72,790 | 27,370 | 0.85 |
| West Virginia | $25.17 | $52,340 | 1,650 | 0.41 |
See the national page for Market Research Analysts and Marketing Specialists (every state ranked) and the Pennsylvania wage profile (every occupation in the state).
Source and notes
Data: BLS OEWS May 2025, released 2026-05-15. Cross-industry estimates, all ownerships. BLS page: OEWS Pennsylvania estimates.
- Annual wages assume 2,080 hours a year at the hourly rate; occupations BLS publishes on one basis only show an en dash (–) on the other.
- Employment is rounded to the nearest 10 by BLS. Where BLS withholds a cell, nothing is estimated in its place.