Market Research Analysts and Marketing Specialists Salary in West Virginia
In West Virginia, market research analysts and marketing specialists earn a median $52,340 a year, well below the national median of $78,760 (−34%); the state ranks 51st of 51 states by median. Market Research Analysts and Marketing Specialists earn 16% more than the median across all occupations in West Virginia ($45,300). Every neighbouring state pays more: Virginia, Maryland, Ohio, Pennsylvania and Kentucky range from $61,480 in Kentucky to $76,980 in Virginia. West Virginia employs 1,650 market research analysts and marketing specialists, 2.35 per 1,000 jobs, the 43rd largest count of any state. A location quotient of 0.41 means it is less common in West Virginia than nationally.
West Virginia vs the United States, May 2025
| Area | Basis | Percentile wage | Mean | Employment | Jobs per 1,000 | Location quotient | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| 10th | 25th | Median | 75th | 90th | ||||||
| West Virginia | Hourly | $16.43 | $18.39 | $25.17 | $33.44 | $44.92 | $28.06 | 1,650 | 2.35 | 0.41 |
| Annual | $34,160 | $38,250 | $52,340 | $69,550 | $93,430 | $58,360 | ||||
| United States | Hourly | $20.86 | $28.05 | $37.87 | $52.07 | $74.75 | $43.03 | 899,580 | – | – |
| Annual | $43,390 | $58,350 | $78,760 | $108,310 | $155,480 | $89,490 | ||||
- Rank by median
- 51st of 51 states
- Rank by employment
- 43rd of 51 states
- Location quotient
- 0.41
- Jobs per 1,000
- 2.35
Ranks count the 50 states and DC with a published value. The location quotient is the occupation's share of West Virginia's employment divided by its national share; 1.00 means the same share as the nation. Take-home pay at these wages: FastCalc's take-home pay calculator.
Metropolitan areas in West Virginia
10 metropolitan areas and 2 nonmetropolitan areas touching West Virginia publish a row for market research analysts and marketing specialists, sorted by median. Areas crossing a state line are listed under every state they touch; a linked metro has its own profile.
| Area | Median hourly | Median annual | 10th pct (annual) | 90th pct (annual) | Employment | Jobs per 1,000 | Location quotient |
|---|---|---|---|---|---|---|---|
| Washington-Arlington-Alexandria, DC-VA-MD-WV | $41.91 | $87,160 | $50,500 | $162,020 | 21,090 | 6.72 | 1.16 |
| Winchester, VA-WV | $32.17 | $66,920 | $38,830 | $116,340 | 330 | 4.83 | 0.84 |
| Hagerstown-Martinsburg, MD-WV | $31.00 | $64,470 | $37,680 | $116,710 | 370 | 3.43 | 0.59 |
| Huntington-Ashland, WV-KY-OH | $26.78 | $55,700 | $35,110 | $87,080 | 290 | 2.09 | 0.36 |
| Wheeling, WV-OH | $26.69 | $55,510 | $33,040 | $91,360 | 140 | 2.38 | 0.41 |
| Morgantown, WV | $26.28 | $54,660 | $35,200 | $96,680 | 180 | 2.64 | 0.46 |
| Charleston, WV | $24.27 | $50,490 | $36,110 | $83,610 | 260 | 2.51 | 0.43 |
| Weirton-Steubenville, WV-OH | $24.06 | $50,040 | $29,500 | $89,180 | 70 | 1.98 | 0.34 |
| Beckley, WV | $23.11 | $48,060 | $28,950 | $81,800 | 90 | 2.08 | 0.36 |
| Parkersburg-Vienna, WV | $22.12 | $46,020 | $32,340 | $85,510 | 60 | 1.68 | 0.29 |
| Northern West Virginia nonmetropolitan area | $23.60 | $49,090 | $34,330 | $108,050 | 330 | 2.26 | 0.39 |
| Southern West Virginia nonmetropolitan area | $19.84 | $41,280 | $31,450 | $80,980 | 130 | 1.76 | 0.30 |
Neighbouring states
| State | Median hourly | Median annual | Employment | Location quotient |
|---|---|---|---|---|
| West Virginia | $25.17 | $52,340 | 1,650 | 0.41 |
| Kentucky | $29.56 | $61,480 | 6,290 | 0.54 |
| Maryland | $36.72 | $76,370 | 13,570 | 0.85 |
| Ohio | $35.00 | $72,790 | 27,370 | 0.85 |
| Pennsylvania | $33.06 | $68,760 | 31,040 | 0.88 |
| Virginia | $37.01 | $76,980 | 25,610 | 1.08 |
See the national page for Market Research Analysts and Marketing Specialists (every state ranked) and the West Virginia wage profile (every occupation in the state).
Source and notes
Data: BLS OEWS May 2025, released 2026-05-15. Cross-industry estimates, all ownerships. BLS page: OEWS West Virginia estimates.
- Annual wages assume 2,080 hours a year at the hourly rate; occupations BLS publishes on one basis only show an en dash (–) on the other.
- Employment is rounded to the nearest 10 by BLS. Where BLS withholds a cell, nothing is estimated in its place.