Market Research Analysts and Marketing Specialists Salary in Virginia
Market Research Analysts and Marketing Specialists in Virginia have a median of $76,980 a year, below the national $78,760 (−2%); the state ranks 15th of 51 states by median. Market Research Analysts and Marketing Specialists earn 38% more than the median across all occupations in Virginia ($55,690). Among neighbouring states, District of Columbia and North Carolina pay more (up to $98,090 in District of Columbia) and Maryland, Tennessee, Kentucky and West Virginia pay less (down to $52,340 in West Virginia). Virginia employs 25,610 market research analysts and marketing specialists, 6.23 per 1,000 jobs, the 12th largest count of any state. A location quotient of 1.08 is close to the national share.
Virginia vs the United States, May 2025
| Area | Basis | Percentile wage | Mean | Employment | Jobs per 1,000 | Location quotient | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| 10th | 25th | Median | 75th | 90th | ||||||
| Virginia | Hourly | $19.28 | $27.37 | $37.01 | $50.78 | $73.70 | $42.03 | 25,610 | 6.23 | 1.08 |
| Annual | $40,100 | $56,930 | $76,980 | $105,620 | $153,300 | $87,420 | ||||
| United States | Hourly | $20.86 | $28.05 | $37.87 | $52.07 | $74.75 | $43.03 | 899,580 | – | – |
| Annual | $43,390 | $58,350 | $78,760 | $108,310 | $155,480 | $89,490 | ||||
- Rank by median
- 15th of 51 states
- Rank by employment
- 12th of 51 states
- Location quotient
- 1.08
- Jobs per 1,000
- 6.23
Ranks count the 50 states and DC with a published value. The location quotient is the occupation's share of Virginia's employment divided by its national share; 1.00 means the same share as the nation. Take-home pay at these wages: FastCalc's take-home pay calculator.
Metropolitan areas in Virginia
11 metropolitan areas and 4 nonmetropolitan areas touching Virginia publish a row for market research analysts and marketing specialists, sorted by median. Areas crossing a state line are listed under every state they touch; a linked metro has its own profile.
| Area | Median hourly | Median annual | 10th pct (annual) | 90th pct (annual) | Employment | Jobs per 1,000 | Location quotient |
|---|---|---|---|---|---|---|---|
| Washington-Arlington-Alexandria, DC-VA-MD-WV | $41.91 | $87,160 | $50,500 | $162,020 | 21,090 | 6.72 | 1.16 |
| Richmond, VA | $39.26 | $81,660 | $45,080 | $170,120 | 4,550 | 6.89 | 1.19 |
| Charlottesville, VA | $34.62 | $72,010 | $39,000 | $126,820 | 700 | 6.12 | 1.06 |
| Staunton-Stuarts Draft, VA | $33.49 | $69,660 | $37,780 | $123,610 | 160 | 3.08 | 0.53 |
| Virginia Beach-Chesapeake-Norfolk, VA-NC | $33.44 | $69,560 | $40,530 | $123,280 | 3,500 | 4.59 | 0.79 |
| Winchester, VA-WV | $32.17 | $66,920 | $38,830 | $116,340 | 330 | 4.83 | 0.84 |
| Kingsport-Bristol, TN-VA | $31.45 | $65,420 | $38,650 | $101,810 | 440 | 3.67 | 0.63 |
| Roanoke, VA | $30.93 | $64,340 | $37,690 | $120,650 | 700 | 4.56 | 0.79 |
| Blacksburg-Christiansburg-Radford, VA | $30.19 | $62,790 | $38,130 | $112,220 | 270 | 3.63 | 0.63 |
| Harrisonburg, VA | $29.79 | $61,950 | $36,660 | $106,160 | 290 | 4.40 | 0.76 |
| Lynchburg, VA | $29.00 | $60,310 | $32,040 | $114,450 | 430 | 4.45 | 0.77 |
| Northeast Virginia nonmetropolitan area | $30.62 | $63,700 | $32,690 | $131,680 | 140 | 2.48 | 0.43 |
| Southwest Virginia nonmetropolitan area | $29.59 | $61,550 | $35,820 | $109,330 | 300 | 2.56 | 0.44 |
| Southside Virginia nonmetropolitan area | $29.47 | $61,290 | $32,430 | $105,630 | 290 | 2.77 | 0.48 |
| Northwest Virginia nonmetropolitan area | $28.23 | $58,720 | $35,820 | $99,630 | 210 | 3.24 | 0.56 |
Neighbouring states
| State | Median hourly | Median annual | Employment | Location quotient |
|---|---|---|---|---|
| Virginia | $37.01 | $76,980 | 25,610 | 1.08 |
| District of Columbia | $47.16 | $98,090 | 6,340 | 1.56 |
| Kentucky | $29.56 | $61,480 | 6,290 | 0.54 |
| Maryland | $36.72 | $76,370 | 13,570 | 0.85 |
| North Carolina | $37.70 | $78,410 | 30,700 | 1.07 |
| Tennessee | $33.55 | $69,790 | 13,040 | 0.69 |
| West Virginia | $25.17 | $52,340 | 1,650 | 0.41 |
See the national page for Market Research Analysts and Marketing Specialists (every state ranked) and the Virginia wage profile (every occupation in the state).
Source and notes
Data: BLS OEWS May 2025, released 2026-05-15. Cross-industry estimates, all ownerships. BLS page: OEWS Virginia estimates.
- Annual wages assume 2,080 hours a year at the hourly rate; occupations BLS publishes on one basis only show an en dash (–) on the other.
- Employment is rounded to the nearest 10 by BLS. Where BLS withholds a cell, nothing is estimated in its place.