Market Research Analysts and Marketing Specialists Salary in Maryland
Market Research Analysts and Marketing Specialists in Maryland have a median of $76,370 a year, below the national $78,760 (−3%); the state ranks 16th of 51 states by median. Market Research Analysts and Marketing Specialists earn 28% more than the median across all occupations in Maryland ($59,510). Among neighbouring states, Delaware, District of Columbia and Virginia pay more (up to $101,270 in Delaware) and Pennsylvania and West Virginia pay less (down to $52,340 in West Virginia). Maryland employs 13,570 market research analysts and marketing specialists, 4.91 per 1,000 jobs, the 22nd largest count of any state. A location quotient of 0.85 is close to the national share.
Maryland vs the United States, May 2025
| Area | Basis | Percentile wage | Mean | Employment | Jobs per 1,000 | Location quotient | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| 10th | 25th | Median | 75th | 90th | ||||||
| Maryland | Hourly | $20.00 | $27.43 | $36.72 | $48.24 | $70.00 | $41.16 | 13,570 | 4.91 | 0.85 |
| Annual | $41,600 | $57,040 | $76,370 | $100,340 | $145,600 | $85,610 | ||||
| United States | Hourly | $20.86 | $28.05 | $37.87 | $52.07 | $74.75 | $43.03 | 899,580 | – | – |
| Annual | $43,390 | $58,350 | $78,760 | $108,310 | $155,480 | $89,490 | ||||
- Rank by median
- 16th of 51 states
- Rank by employment
- 22nd of 51 states
- Location quotient
- 0.85
- Jobs per 1,000
- 4.91
Ranks count the 50 states and DC with a published value. The location quotient is the occupation's share of Maryland's employment divided by its national share; 1.00 means the same share as the nation. Take-home pay at these wages: FastCalc's take-home pay calculator.
Metropolitan areas in Maryland
6 metropolitan areas and 1 nonmetropolitan area touching Maryland publish a row for market research analysts and marketing specialists, sorted by median. Areas crossing a state line are listed under every state they touch; a linked metro has its own profile.
| Area | Median hourly | Median annual | 10th pct (annual) | 90th pct (annual) | Employment | Jobs per 1,000 | Location quotient |
|---|---|---|---|---|---|---|---|
| Washington-Arlington-Alexandria, DC-VA-MD-WV | $41.91 | $87,160 | $50,500 | $162,020 | 21,090 | 6.72 | 1.16 |
| Philadelphia-Camden-Wilmington, PA-NJ-DE-MD | $38.18 | $79,420 | $44,950 | $143,060 | 17,600 | 6.07 | 1.05 |
| Baltimore-Columbia-Towson, MD | $35.88 | $74,620 | $45,450 | $137,970 | 5,920 | 4.36 | 0.75 |
| Lexington Park, MD | $35.25 | $73,320 | $39,340 | $131,110 | 200 | 2.90 | 0.50 |
| Hagerstown-Martinsburg, MD-WV | $31.00 | $64,470 | $37,680 | $116,710 | 370 | 3.43 | 0.59 |
| Salisbury, MD | $29.80 | $61,990 | $40,930 | $94,160 | 160 | 2.89 | 0.50 |
| Maryland nonmetropolitan area | $28.59 | $59,460 | $38,150 | $112,490 | 400 | 3.50 | 0.61 |
Neighbouring states
| State | Median hourly | Median annual | Employment | Location quotient |
|---|---|---|---|---|
| Maryland | $36.72 | $76,370 | 13,570 | 0.85 |
| District of Columbia | $47.16 | $98,090 | 6,340 | 1.56 |
| Delaware | $48.69 | $101,270 | 3,570 | 1.27 |
| Pennsylvania | $33.06 | $68,760 | 31,040 | 0.88 |
| Virginia | $37.01 | $76,980 | 25,610 | 1.08 |
| West Virginia | $25.17 | $52,340 | 1,650 | 0.41 |
See the national page for Market Research Analysts and Marketing Specialists (every state ranked) and the Maryland wage profile (every occupation in the state).
Source and notes
Data: BLS OEWS May 2025, released 2026-05-15. Cross-industry estimates, all ownerships. BLS page: OEWS Maryland estimates.
- Annual wages assume 2,080 hours a year at the hourly rate; occupations BLS publishes on one basis only show an en dash (–) on the other.
- Employment is rounded to the nearest 10 by BLS. Where BLS withholds a cell, nothing is estimated in its place.