Market Research Analysts and Marketing Specialists Salary in North Carolina
At $78,410 a year, the median for market research analysts and marketing specialists in North Carolina is close to the national median of $78,760 (0%); North Carolina ranks 13th of 51 states by median. Market Research Analysts and Marketing Specialists earn 63% more than the median across all occupations in North Carolina ($47,970). North Carolina pays more than every neighbouring state: Virginia, Georgia, Tennessee and South Carolina range from $69,440 in South Carolina to $76,980 in Virginia. North Carolina employs 30,700 market research analysts and marketing specialists, 6.21 per 1,000 jobs, the 8th largest count of any state. A location quotient of 1.07 is close to the national share.
North Carolina vs the United States, May 2025
| Area | Basis | Percentile wage | Mean | Employment | Jobs per 1,000 | Location quotient | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| 10th | 25th | Median | 75th | 90th | ||||||
| North Carolina | Hourly | $21.05 | $28.09 | $37.70 | $52.79 | $74.84 | $42.99 | 30,700 | 6.21 | 1.07 |
| Annual | $43,780 | $58,430 | $78,410 | $109,810 | $155,670 | $89,430 | ||||
| United States | Hourly | $20.86 | $28.05 | $37.87 | $52.07 | $74.75 | $43.03 | 899,580 | – | – |
| Annual | $43,390 | $58,350 | $78,760 | $108,310 | $155,480 | $89,490 | ||||
- Rank by median
- 13th of 51 states
- Rank by employment
- 8th of 51 states
- Location quotient
- 1.07
- Jobs per 1,000
- 6.21
Ranks count the 50 states and DC with a published value. The location quotient is the occupation's share of North Carolina's employment divided by its national share; 1.00 means the same share as the nation. Take-home pay at these wages: FastCalc's take-home pay calculator.
Metropolitan areas in North Carolina
16 metropolitan areas and 3 nonmetropolitan areas touching North Carolina publish a row for market research analysts and marketing specialists, sorted by median. Areas crossing a state line are listed under every state they touch; a linked metro has its own profile.
| Area | Median hourly | Median annual | 10th pct (annual) | 90th pct (annual) | Employment | Jobs per 1,000 | Location quotient |
|---|---|---|---|---|---|---|---|
| Durham-Chapel Hill, NC | $44.76 | $93,110 | $50,080 | $178,870 | 2,740 | 7.96 | 1.38 |
| Charlotte-Concord-Gastonia, NC-SC | $39.87 | $82,930 | $47,960 | $160,460 | 9,500 | 6.99 | 1.21 |
| Raleigh-Cary, NC | $37.97 | $78,980 | $46,090 | $156,400 | 6,470 | 8.70 | 1.50 |
| Burlington, NC | $37.43 | $77,860 | $42,490 | $129,690 | 300 | 4.37 | 0.76 |
| Hickory-Lenoir-Morganton, NC | $36.28 | $75,450 | $39,970 | $136,980 | 590 | 3.81 | 0.66 |
| Greensboro-High Point, NC | $35.61 | $74,060 | $42,150 | $130,950 | 2,000 | 5.47 | 0.95 |
| Winston-Salem, NC | $35.25 | $73,320 | $38,810 | $130,420 | 1,300 | 4.77 | 0.82 |
| Greenville, NC | $35.24 | $73,300 | $37,030 | $132,900 | 270 | 3.29 | 0.57 |
| Virginia Beach-Chesapeake-Norfolk, VA-NC | $33.44 | $69,560 | $40,530 | $123,280 | 3,500 | 4.59 | 0.79 |
| Wilmington, NC | $33.40 | $69,480 | $38,030 | $154,990 | 880 | 4.60 | 0.80 |
| Rocky Mount, NC | $33.04 | $68,730 | $38,800 | $135,770 | 160 | 3.01 | 0.52 |
| Goldsboro, NC | $31.22 | $64,940 | $44,160 | $116,290 | 110 | 2.85 | 0.49 |
| Pinehurst-Southern Pines, NC | $30.81 | $64,080 | $40,190 | $119,220 | 160 | 3.63 | 0.63 |
| Asheville, NC | $30.66 | $63,760 | $42,680 | $121,390 | 850 | 4.71 | 0.81 |
| Jacksonville, NC | $28.27 | $58,800 | $31,840 | $110,150 | 170 | 3.14 | 0.54 |
| Fayetteville, NC | $27.76 | $57,730 | $35,550 | $118,870 | 360 | 2.77 | 0.48 |
| Western North Carolina nonmetropolitan area | $30.67 | $63,800 | $37,040 | $119,980 | 700 | 2.77 | 0.48 |
| Eastern North Carolina nonmetropolitan area | $30.66 | $63,770 | $34,990 | $119,650 | 720 | 2.73 | 0.47 |
| Central North Carolina nonmetropolitan area | $28.77 | $59,840 | $36,960 | $122,460 | 570 | 2.40 | 0.42 |
Neighbouring states
| State | Median hourly | Median annual | Employment | Location quotient |
|---|---|---|---|---|
| North Carolina | $37.70 | $78,410 | 30,700 | 1.07 |
| Georgia | $36.47 | $75,850 | 27,810 | 0.98 |
| South Carolina | $33.38 | $69,440 | 11,920 | 0.89 |
| Tennessee | $33.55 | $69,790 | 13,040 | 0.69 |
| Virginia | $37.01 | $76,980 | 25,610 | 1.08 |
See the national page for Market Research Analysts and Marketing Specialists (every state ranked) and the North Carolina wage profile (every occupation in the state).
Source and notes
Data: BLS OEWS May 2025, released 2026-05-15. Cross-industry estimates, all ownerships. BLS page: OEWS North Carolina estimates.
- Annual wages assume 2,080 hours a year at the hourly rate; occupations BLS publishes on one basis only show an en dash (–) on the other.
- Employment is rounded to the nearest 10 by BLS. Where BLS withholds a cell, nothing is estimated in its place.