Market Research Analysts and Marketing Specialists Salary in South Carolina
Market Research Analysts and Marketing Specialists in South Carolina have a median of $69,440 a year, below the national $78,760 (−12%); the state ranks 28th of 51 states by median. Market Research Analysts and Marketing Specialists earn 49% more than the median across all occupations in South Carolina ($46,490). Every neighbouring state pays more: North Carolina and Georgia range from $75,850 in Georgia to $78,410 in North Carolina. South Carolina employs 11,920 market research analysts and marketing specialists, 5.17 per 1,000 jobs, the 24th largest count of any state. A location quotient of 0.89 is close to the national share.
South Carolina vs the United States, May 2025
| Area | Basis | Percentile wage | Mean | Employment | Jobs per 1,000 | Location quotient | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| 10th | 25th | Median | 75th | 90th | ||||||
| South Carolina | Hourly | $19.21 | $24.72 | $33.38 | $48.09 | $73.60 | $39.17 | 11,920 | 5.17 | 0.89 |
| Annual | $39,950 | $51,410 | $69,440 | $100,020 | $153,090 | $81,470 | ||||
| United States | Hourly | $20.86 | $28.05 | $37.87 | $52.07 | $74.75 | $43.03 | 899,580 | – | – |
| Annual | $43,390 | $58,350 | $78,760 | $108,310 | $155,480 | $89,490 | ||||
- Rank by median
- 28th of 51 states
- Rank by employment
- 24th of 51 states
- Location quotient
- 0.89
- Jobs per 1,000
- 5.17
Ranks count the 50 states and DC with a published value. The location quotient is the occupation's share of South Carolina's employment divided by its national share; 1.00 means the same share as the nation. Take-home pay at these wages: FastCalc's take-home pay calculator.
Metropolitan areas in South Carolina
10 metropolitan areas and 3 nonmetropolitan areas touching South Carolina publish a row for market research analysts and marketing specialists, sorted by median. Areas crossing a state line are listed under every state they touch; a linked metro has its own profile.
| Area | Median hourly | Median annual | 10th pct (annual) | 90th pct (annual) | Employment | Jobs per 1,000 | Location quotient |
|---|---|---|---|---|---|---|---|
| Charlotte-Concord-Gastonia, NC-SC | $39.87 | $82,930 | $47,960 | $160,460 | 9,500 | 6.99 | 1.21 |
| Spartanburg, SC | $35.82 | $74,510 | $44,060 | $158,580 | 570 | 3.44 | 0.60 |
| Greenville-Anderson-Greer, SC | $34.57 | $71,910 | $42,430 | $142,680 | 2,430 | 5.58 | 0.97 |
| Hilton Head Island-Bluffton-Port Royal, SC | $34.30 | $71,330 | $36,220 | $126,570 | 450 | 5.50 | 0.95 |
| Columbia, SC | $32.98 | $68,600 | $40,570 | $169,990 | 1,800 | 4.56 | 0.79 |
| Charleston-North Charleston, SC | $31.56 | $65,650 | $36,590 | $141,600 | 2,160 | 5.48 | 0.95 |
| Augusta-Richmond County, GA-SC | $29.29 | $60,920 | $33,330 | $122,130 | 680 | 2.92 | 0.50 |
| Florence, SC | $28.50 | $59,280 | $31,110 | $136,660 | 250 | 2.83 | 0.49 |
| Myrtle Beach-Conway-North Myrtle Beach, SC | $27.81 | $57,840 | $31,200 | $116,400 | 590 | 4.03 | 0.70 |
| Sumter, SC | $26.43 | $54,980 | $33,310 | $140,500 | 100 | 2.81 | 0.49 |
| Northwestern South Carolina nonmetropolitan area | $32.99 | $68,620 | $39,750 | $141,540 | 260 | 2.75 | 0.48 |
| Northeastern South Carolina nonmetropolitan area | $30.36 | $63,150 | $33,780 | $127,140 | 170 | 2.15 | 0.37 |
| Southern South Carolina nonmetropolitan area | $25.70 | $53,460 | $31,290 | $122,960 | 140 | 2.59 | 0.45 |
Neighbouring states
| State | Median hourly | Median annual | Employment | Location quotient |
|---|---|---|---|---|
| South Carolina | $33.38 | $69,440 | 11,920 | 0.89 |
| Georgia | $36.47 | $75,850 | 27,810 | 0.98 |
| North Carolina | $37.70 | $78,410 | 30,700 | 1.07 |
See the national page for Market Research Analysts and Marketing Specialists (every state ranked) and the South Carolina wage profile (every occupation in the state).
Source and notes
Data: BLS OEWS May 2025, released 2026-05-15. Cross-industry estimates, all ownerships. BLS page: OEWS South Carolina estimates.
- Annual wages assume 2,080 hours a year at the hourly rate; occupations BLS publishes on one basis only show an en dash (–) on the other.
- Employment is rounded to the nearest 10 by BLS. Where BLS withholds a cell, nothing is estimated in its place.