Market Research Analysts and Marketing Specialists Salary in Georgia
Market Research Analysts and Marketing Specialists in Georgia have a median of $75,850 a year, below the national $78,760 (−4%); the state ranks 17th of 51 states by median. Market Research Analysts and Marketing Specialists earn 57% more than the median across all occupations in Georgia ($48,170). Among neighbouring states, North Carolina pays more (up to $78,410 in North Carolina) and Florida, Tennessee, South Carolina and Alabama pay less (down to $59,530 in Alabama). Georgia employs 27,810 market research analysts and marketing specialists, 5.69 per 1,000 jobs, the 10th largest count of any state. A location quotient of 0.98 is close to the national share.
Georgia vs the United States, May 2025
| Area | Basis | Percentile wage | Mean | Employment | Jobs per 1,000 | Location quotient | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| 10th | 25th | Median | 75th | 90th | ||||||
| Georgia | Hourly | $18.13 | $24.73 | $36.47 | $51.57 | $71.59 | $40.64 | 27,810 | 5.69 | 0.98 |
| Annual | $37,700 | $51,440 | $75,850 | $107,260 | $148,910 | $84,540 | ||||
| United States | Hourly | $20.86 | $28.05 | $37.87 | $52.07 | $74.75 | $43.03 | 899,580 | – | – |
| Annual | $43,390 | $58,350 | $78,760 | $108,310 | $155,480 | $89,490 | ||||
- Rank by median
- 17th of 51 states
- Rank by employment
- 10th of 51 states
- Location quotient
- 0.98
- Jobs per 1,000
- 5.69
Ranks count the 50 states and DC with a published value. The location quotient is the occupation's share of Georgia's employment divided by its national share; 1.00 means the same share as the nation. Take-home pay at these wages: FastCalc's take-home pay calculator.
Metropolitan areas in Georgia
14 metropolitan areas and 4 nonmetropolitan areas touching Georgia publish a row for market research analysts and marketing specialists, sorted by median. Areas crossing a state line are listed under every state they touch; a linked metro has its own profile.
| Area | Median hourly | Median annual | 10th pct (annual) | 90th pct (annual) | Employment | Jobs per 1,000 | Location quotient |
|---|---|---|---|---|---|---|---|
| Dalton, GA | $38.00 | $79,040 | $46,240 | $145,870 | 260 | 3.97 | 0.69 |
| Atlanta-Sandy Springs-Roswell, GA | $38.00 | $79,030 | $37,700 | $155,680 | 19,920 | 6.89 | 1.19 |
| Savannah, GA | $34.07 | $70,860 | $39,510 | $127,300 | 690 | 3.45 | 0.60 |
| Columbus, GA-AL | $32.73 | $68,080 | $32,480 | $136,140 | 470 | 4.06 | 0.70 |
| Chattanooga, TN-GA | $31.95 | $66,460 | $38,310 | $123,440 | 990 | 3.67 | 0.63 |
| Athens-Clarke County, GA | $31.64 | $65,810 | $37,540 | $136,070 | 420 | 4.39 | 0.76 |
| Valdosta, GA | $31.17 | $64,840 | $34,360 | $128,980 | 110 | 2.01 | 0.35 |
| Gainesville, GA | $31.04 | $64,570 | $37,350 | $118,820 | 290 | 2.80 | 0.48 |
| Rome, GA | $30.32 | $63,060 | $39,090 | $118,200 | 120 | 2.63 | 0.45 |
| Augusta-Richmond County, GA-SC | $29.29 | $60,920 | $33,330 | $122,130 | 680 | 2.92 | 0.50 |
| Macon-Bibb County, GA | $29.09 | $60,510 | $37,450 | $127,500 | 280 | 2.98 | 0.52 |
| Albany, GA | $28.15 | $58,550 | $34,770 | $124,830 | 140 | 2.32 | 0.40 |
| Brunswick-St. Simons, GA | $27.09 | $56,350 | $33,720 | $112,660 | 120 | 2.66 | 0.46 |
| Warner Robins, GA | $26.83 | $55,800 | $38,810 | $97,470 | 190 | 2.51 | 0.43 |
| South Georgia nonmetropolitan area | $29.90 | $62,180 | $35,320 | $131,680 | 410 | 2.13 | 0.37 |
| Middle Georgia nonmetropolitan area | $29.88 | $62,150 | $37,490 | $120,160 | 300 | 2.17 | 0.37 |
| East Georgia nonmetropolitan area | $27.64 | $57,490 | $34,770 | $121,370 | 160 | 1.82 | 0.31 |
| North Georgia nonmetropolitan area | $25.72 | $53,510 | $32,070 | $119,870 | 420 | 2.24 | 0.39 |
Neighbouring states
| State | Median hourly | Median annual | Employment | Location quotient |
|---|---|---|---|---|
| Georgia | $36.47 | $75,850 | 27,810 | 0.98 |
| Alabama | $28.62 | $59,530 | 8,390 | 0.69 |
| Florida | $36.27 | $75,450 | 60,770 | 1.06 |
| North Carolina | $37.70 | $78,410 | 30,700 | 1.07 |
| South Carolina | $33.38 | $69,440 | 11,920 | 0.89 |
| Tennessee | $33.55 | $69,790 | 13,040 | 0.69 |
See the national page for Market Research Analysts and Marketing Specialists (every state ranked) and the Georgia wage profile (every occupation in the state).
Source and notes
Data: BLS OEWS May 2025, released 2026-05-15. Cross-industry estimates, all ownerships. BLS page: OEWS Georgia estimates.
- Annual wages assume 2,080 hours a year at the hourly rate; occupations BLS publishes on one basis only show an en dash (–) on the other.
- Employment is rounded to the nearest 10 by BLS. Where BLS withholds a cell, nothing is estimated in its place.