Market Research Analysts and Marketing Specialists Salary in Alabama
In Alabama, market research analysts and marketing specialists earn a median $59,530 a year, well below the national median of $78,760 (−24%); the state ranks 48th of 51 states by median. Market Research Analysts and Marketing Specialists earn 30% more than the median across all occupations in Alabama ($45,670). Among neighbouring states, Georgia, Florida and Tennessee pay more (up to $75,850 in Georgia) and Mississippi pays less (down to $56,640 in Mississippi). Alabama employs 8,390 market research analysts and marketing specialists, 3.97 per 1,000 jobs, the 28th largest count of any state. A location quotient of 0.69 means it is less common in Alabama than nationally.
Alabama vs the United States, May 2025
| Area | Basis | Percentile wage | Mean | Employment | Jobs per 1,000 | Location quotient | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| 10th | 25th | Median | 75th | 90th | ||||||
| Alabama | Hourly | $17.36 | $22.27 | $28.62 | $38.31 | $54.81 | $32.93 | 8,390 | 3.97 | 0.69 |
| Annual | $36,100 | $46,330 | $59,530 | $79,690 | $114,010 | $68,500 | ||||
| United States | Hourly | $20.86 | $28.05 | $37.87 | $52.07 | $74.75 | $43.03 | 899,580 | – | – |
| Annual | $43,390 | $58,350 | $78,760 | $108,310 | $155,480 | $89,490 | ||||
- Rank by median
- 48th of 51 states
- Rank by employment
- 28th of 51 states
- Location quotient
- 0.69
- Jobs per 1,000
- 3.97
Ranks count the 50 states and DC with a published value. The location quotient is the occupation's share of Alabama's employment divided by its national share; 1.00 means the same share as the nation. Take-home pay at these wages: FastCalc's take-home pay calculator.
Metropolitan areas in Alabama
13 metropolitan areas and 4 nonmetropolitan areas touching Alabama publish a row for market research analysts and marketing specialists, sorted by median. Areas crossing a state line are listed under every state they touch; a linked metro has its own profile.
| Area | Median hourly | Median annual | 10th pct (annual) | 90th pct (annual) | Employment | Jobs per 1,000 | Location quotient |
|---|---|---|---|---|---|---|---|
| Columbus, GA-AL | $32.73 | $68,080 | $32,480 | $136,140 | 470 | 4.06 | 0.70 |
| Birmingham, AL | $29.90 | $62,190 | $39,820 | $120,250 | 2,660 | 5.12 | 0.88 |
| Montgomery, AL | $29.44 | $61,240 | $39,180 | $151,780 | 620 | 3.77 | 0.65 |
| Mobile, AL | $29.01 | $60,340 | $33,400 | $106,900 | 610 | 3.54 | 0.61 |
| Auburn-Opelika, AL | $28.68 | $59,650 | $37,320 | $106,870 | 280 | 3.85 | 0.66 |
| Huntsville, AL | $28.48 | $59,230 | $39,470 | $121,240 | 960 | 3.60 | 0.62 |
| Daphne-Fairhope-Foley, AL | $27.40 | $57,000 | $34,820 | $100,400 | 370 | 4.21 | 0.73 |
| Decatur, AL | $27.14 | $56,450 | $37,420 | $125,060 | 180 | 2.97 | 0.51 |
| Anniston-Oxford, AL | $26.23 | $54,570 | $28,500 | $84,810 | 140 | 3.21 | 0.55 |
| Tuscaloosa, AL | $25.53 | $53,090 | $35,560 | $92,960 | 310 | 2.82 | 0.49 |
| Florence-Muscle Shoals, AL | $24.97 | $51,940 | $30,190 | $104,580 | 160 | 2.78 | 0.48 |
| Gadsden, AL | $23.40 | $48,670 | $28,260 | $80,170 | 90 | 2.68 | 0.46 |
| Dothan, AL | $22.98 | $47,790 | $30,300 | $94,480 | 170 | 2.73 | 0.47 |
| Southeast Alabama nonmetropolitan area | $26.80 | $55,740 | $30,600 | $105,680 | 180 | 2.18 | 0.38 |
| Northeast Alabama nonmetropolitan area | $26.19 | $54,460 | $30,590 | $103,620 | 360 | 2.33 | 0.40 |
| Northwest Alabama nonmetropolitan area | $25.19 | $52,390 | $29,170 | $107,570 | 140 | 2.04 | 0.35 |
| Southwest Alabama nonmetropolitan area | $25.00 | $51,990 | $30,620 | $99,480 | 130 | 2.00 | 0.34 |
Neighbouring states
| State | Median hourly | Median annual | Employment | Location quotient |
|---|---|---|---|---|
| Alabama | $28.62 | $59,530 | 8,390 | 0.69 |
| Florida | $36.27 | $75,450 | 60,770 | 1.06 |
| Georgia | $36.47 | $75,850 | 27,810 | 0.98 |
| Mississippi | $27.23 | $56,640 | 2,620 | 0.39 |
| Tennessee | $33.55 | $69,790 | 13,040 | 0.69 |
See the national page for Market Research Analysts and Marketing Specialists (every state ranked) and the Alabama wage profile (every occupation in the state).
Source and notes
Data: BLS OEWS May 2025, released 2026-05-15. Cross-industry estimates, all ownerships. BLS page: OEWS Alabama estimates.
- Annual wages assume 2,080 hours a year at the hourly rate; occupations BLS publishes on one basis only show an en dash (–) on the other.
- Employment is rounded to the nearest 10 by BLS. Where BLS withholds a cell, nothing is estimated in its place.