Market Research Analysts and Marketing Specialists Salary in Florida
Market Research Analysts and Marketing Specialists in Florida have a median of $75,450 a year, below the national $78,760 (−4%); the state ranks 18th of 51 states by median. Market Research Analysts and Marketing Specialists earn 58% more than the median across all occupations in Florida ($47,880). Among neighbouring states, Georgia pays more (up to $75,850 in Georgia) and Alabama pays less (down to $59,530 in Alabama). Florida employs 60,770 market research analysts and marketing specialists, 6.12 per 1,000 jobs, the 4th largest count of any state. A location quotient of 1.06 is close to the national share.
Florida vs the United States, May 2025
| Area | Basis | Percentile wage | Mean | Employment | Jobs per 1,000 | Location quotient | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| 10th | 25th | Median | 75th | 90th | ||||||
| Florida | Hourly | $18.67 | $25.31 | $36.27 | $47.89 | $62.78 | $38.95 | 60,770 | 6.12 | 1.06 |
| Annual | $38,830 | $52,650 | $75,450 | $99,600 | $130,570 | $81,010 | ||||
| United States | Hourly | $20.86 | $28.05 | $37.87 | $52.07 | $74.75 | $43.03 | 899,580 | – | – |
| Annual | $43,390 | $58,350 | $78,760 | $108,310 | $155,480 | $89,490 | ||||
- Rank by median
- 18th of 51 states
- Rank by employment
- 4th of 51 states
- Location quotient
- 1.06
- Jobs per 1,000
- 6.12
Ranks count the 50 states and DC with a published value. The location quotient is the occupation's share of Florida's employment divided by its national share; 1.00 means the same share as the nation. Take-home pay at these wages: FastCalc's take-home pay calculator.
Metropolitan areas in Florida
22 metropolitan areas and 2 nonmetropolitan areas touching Florida publish a row for market research analysts and marketing specialists, sorted by median. Areas crossing a state line are listed under every state they touch; a linked metro has its own profile.
| Area | Median hourly | Median annual | 10th pct (annual) | 90th pct (annual) | Employment | Jobs per 1,000 | Location quotient |
|---|---|---|---|---|---|---|---|
| Miami-Fort Lauderdale-West Palm Beach, FL | $37.98 | $78,990 | $40,250 | $128,120 | ** | ** | ** |
| Jacksonville, FL | $36.90 | $76,740 | $45,040 | $133,310 | 4,380 | 5.72 | 0.99 |
| Lakeland-Winter Haven, FL | $36.84 | $76,630 | $43,390 | $125,820 | 1,050 | 3.98 | 0.69 |
| Naples-Marco Island, FL | $36.19 | $75,280 | $43,430 | $126,520 | 800 | 4.59 | 0.79 |
| Tampa-St. Petersburg-Clearwater, FL | $36.16 | $75,210 | $37,700 | $128,550 | 8,420 | 5.82 | 1.01 |
| Palm Bay-Melbourne-Titusville, FL | $35.26 | $73,350 | $38,540 | $138,560 | 1,040 | 4.25 | 0.73 |
| North Port-Bradenton-Sarasota, FL | $35.22 | $73,260 | $42,660 | $146,270 | 1,590 | 4.68 | 0.81 |
| Wildwood-The Villages, FL | $35.04 | $72,890 | $39,990 | $125,530 | 110 | 2.70 | 0.47 |
| Orlando-Kissimmee-Sanford, FL | $35.03 | $72,860 | $41,600 | $134,000 | 8,780 | 6.22 | 1.07 |
| Port St. Lucie, FL | $34.29 | $71,310 | $41,550 | $108,940 | 620 | 3.61 | 0.62 |
| Gainesville, FL | $34.10 | $70,920 | $43,010 | $116,200 | 670 | 4.41 | 0.76 |
| Deltona-Daytona Beach-Ormond Beach, FL | $32.22 | $67,020 | $41,450 | $120,920 | 940 | 4.30 | 0.74 |
| Cape Coral-Fort Myers, FL | $31.34 | $65,180 | $40,970 | $129,110 | 1,390 | 4.57 | 0.79 |
| Panama City-Panama City Beach, FL | $31.25 | $65,000 | $36,680 | $116,310 | 310 | 3.41 | 0.59 |
| Tallahassee, FL | $31.25 | $65,000 | $39,600 | $114,610 | 940 | 5.08 | 0.88 |
| Punta Gorda, FL | $30.51 | $63,450 | $36,420 | $114,680 | 190 | 3.32 | 0.57 |
| Pensacola-Ferry Pass-Brent, FL | $30.48 | $63,400 | $36,630 | $114,270 | 950 | 4.98 | 0.86 |
| Crestview-Fort Walton Beach-Destin, FL | $29.90 | $62,180 | $39,040 | $129,750 | 490 | 3.95 | 0.68 |
| Sebastian-Vero Beach-West Vero Corridor, FL | $29.27 | $60,880 | $37,210 | $117,660 | 220 | 3.88 | 0.67 |
| Ocala, FL | $29.24 | $60,820 | $38,280 | $107,850 | 440 | 3.68 | 0.64 |
| Homosassa Springs, FL | $28.70 | $59,690 | $34,390 | $94,940 | 80 | 2.34 | 0.41 |
| Sebring, FL | $28.37 | $59,020 | $34,360 | $94,270 | 70 | 2.44 | 0.42 |
| North Florida nonmetropolitan area | $33.52 | $69,730 | $43,580 | $128,540 | 280 | 2.45 | 0.42 |
| South Florida nonmetropolitan area | $30.50 | $63,430 | $37,980 | $122,750 | 260 | 3.00 | 0.52 |
Neighbouring states
See the national page for Market Research Analysts and Marketing Specialists (every state ranked) and the Florida wage profile (every occupation in the state).
Source and notes
Data: BLS OEWS May 2025, released 2026-05-15. Cross-industry estimates, all ownerships. BLS page: OEWS Florida estimates.
**- Employment estimate not available.
- Annual wages assume 2,080 hours a year at the hourly rate; occupations BLS publishes on one basis only show an en dash (–) on the other.
- Employment is rounded to the nearest 10 by BLS. Where BLS withholds a cell, nothing is estimated in its place.