Market Research Analysts and Marketing Specialists Salary in Tennessee
Market Research Analysts and Marketing Specialists in Tennessee have a median of $69,790 a year, below the national $78,760 (−11%); the state ranks 27th of 51 states by median. Market Research Analysts and Marketing Specialists earn 47% more than the median across all occupations in Tennessee ($47,380). Among neighbouring states, North Carolina, Virginia, Georgia and Missouri pay more (up to $78,410 in North Carolina) and Arkansas, Kentucky, Alabama and Mississippi pay less (down to $56,640 in Mississippi). Tennessee employs 13,040 market research analysts and marketing specialists, 3.98 per 1,000 jobs, the 23rd largest count of any state. A location quotient of 0.69 means it is less common in Tennessee than nationally.
Tennessee vs the United States, May 2025
| Area | Basis | Percentile wage | Mean | Employment | Jobs per 1,000 | Location quotient | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| 10th | 25th | Median | 75th | 90th | ||||||
| Tennessee | Hourly | $18.98 | $24.91 | $33.55 | $46.40 | $64.78 | $38.29 | 13,040 | 3.98 | 0.69 |
| Annual | $39,480 | $51,820 | $69,790 | $96,520 | $134,740 | $79,640 | ||||
| United States | Hourly | $20.86 | $28.05 | $37.87 | $52.07 | $74.75 | $43.03 | 899,580 | – | – |
| Annual | $43,390 | $58,350 | $78,760 | $108,310 | $155,480 | $89,490 | ||||
- Rank by median
- 27th of 51 states
- Rank by employment
- 23rd of 51 states
- Location quotient
- 0.69
- Jobs per 1,000
- 3.98
Ranks count the 50 states and DC with a published value. The location quotient is the occupation's share of Tennessee's employment divided by its national share; 1.00 means the same share as the nation. Take-home pay at these wages: FastCalc's take-home pay calculator.
Metropolitan areas in Tennessee
10 metropolitan areas and 4 nonmetropolitan areas touching Tennessee publish a row for market research analysts and marketing specialists, sorted by median. Areas crossing a state line are listed under every state they touch; a linked metro has its own profile.
| Area | Median hourly | Median annual | 10th pct (annual) | 90th pct (annual) | Employment | Jobs per 1,000 | Location quotient |
|---|---|---|---|---|---|---|---|
| Nashville-Davidson--Murfreesboro--Franklin, TN | $37.13 | $77,240 | $44,440 | $184,990 | 5,510 | 5.01 | 0.87 |
| Memphis, TN-MS-AR | $34.42 | $71,600 | $38,810 | $124,280 | 1,880 | 3.07 | 0.53 |
| Chattanooga, TN-GA | $31.95 | $66,460 | $38,310 | $123,440 | 990 | 3.67 | 0.63 |
| Kingsport-Bristol, TN-VA | $31.45 | $65,420 | $38,650 | $101,810 | 440 | 3.67 | 0.63 |
| Knoxville, TN | $30.24 | $62,890 | $36,600 | $104,200 | 1,730 | 4.07 | 0.70 |
| Morristown, TN | $30.01 | $62,410 | $30,230 | $101,760 | 100 | 2.19 | 0.38 |
| Cleveland, TN | $29.61 | $61,580 | $35,160 | $88,880 | 130 | 3.10 | 0.54 |
| Johnson City, TN | $28.25 | $58,760 | $38,310 | $99,690 | 220 | 2.71 | 0.47 |
| Clarksville, TN-KY | $27.89 | $58,020 | $32,610 | $107,480 | 250 | 2.38 | 0.41 |
| Jackson, TN | $27.79 | $57,790 | $35,550 | $96,420 | 140 | 1.65 | 0.29 |
| North Central Tennessee nonmetropolitan area | $30.17 | $62,750 | $36,440 | $104,520 | 240 | 2.07 | 0.36 |
| South Central Tennessee nonmetropolitan area | $27.43 | $57,060 | $37,980 | $100,870 | 210 | 1.91 | 0.33 |
| West Tennessee nonmetropolitan area | $26.80 | $55,750 | $29,690 | $100,110 | 270 | 2.28 | 0.39 |
| East Tennessee nonmetropolitan area | $25.75 | $53,560 | $33,740 | $85,550 | 320 | 2.30 | 0.40 |
Neighbouring states
| State | Median hourly | Median annual | Employment | Location quotient |
|---|---|---|---|---|
| Tennessee | $33.55 | $69,790 | 13,040 | 0.69 |
| Alabama | $28.62 | $59,530 | 8,390 | 0.69 |
| Arkansas | $31.46 | $65,430 | 6,250 | 0.83 |
| Georgia | $36.47 | $75,850 | 27,810 | 0.98 |
| Kentucky | $29.56 | $61,480 | 6,290 | 0.54 |
| Missouri | $33.72 | $70,140 | 14,890 | 0.88 |
| Mississippi | $27.23 | $56,640 | 2,620 | 0.39 |
| North Carolina | $37.70 | $78,410 | 30,700 | 1.07 |
| Virginia | $37.01 | $76,980 | 25,610 | 1.08 |
See the national page for Market Research Analysts and Marketing Specialists (every state ranked) and the Tennessee wage profile (every occupation in the state).
Source and notes
Data: BLS OEWS May 2025, released 2026-05-15. Cross-industry estimates, all ownerships. BLS page: OEWS Tennessee estimates.
- Annual wages assume 2,080 hours a year at the hourly rate; occupations BLS publishes on one basis only show an en dash (–) on the other.
- Employment is rounded to the nearest 10 by BLS. Where BLS withholds a cell, nothing is estimated in its place.