Market Research Analysts and Marketing Specialists Salary in Arkansas
In Arkansas, market research analysts and marketing specialists earn a median $65,430 a year, well below the national median of $78,760 (−17%); the state ranks 34th of 51 states by median. Market Research Analysts and Marketing Specialists earn 50% more than the median across all occupations in Arkansas ($43,630). Among neighbouring states, Texas, Missouri and Tennessee pay more (up to $72,520 in Texas) and Oklahoma, Louisiana and Mississippi pay less (down to $56,640 in Mississippi). Arkansas employs 6,250 market research analysts and marketing specialists, 4.79 per 1,000 jobs, the 33rd largest count of any state. A location quotient of 0.83 is close to the national share.
Arkansas vs the United States, May 2025
| Area | Basis | Percentile wage | Mean | Employment | Jobs per 1,000 | Location quotient | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| 10th | 25th | Median | 75th | 90th | ||||||
| Arkansas | Hourly | $16.62 | $22.95 | $31.46 | $49.24 | $65.53 | $37.71 | 6,250 | 4.79 | 0.83 |
| Annual | $34,560 | $47,730 | $65,430 | $102,420 | $136,310 | $78,430 | ||||
| United States | Hourly | $20.86 | $28.05 | $37.87 | $52.07 | $74.75 | $43.03 | 899,580 | – | – |
| Annual | $43,390 | $58,350 | $78,760 | $108,310 | $155,480 | $89,490 | ||||
- Rank by median
- 34th of 51 states
- Rank by employment
- 33rd of 51 states
- Location quotient
- 0.83
- Jobs per 1,000
- 4.79
Ranks count the 50 states and DC with a published value. The location quotient is the occupation's share of Arkansas's employment divided by its national share; 1.00 means the same share as the nation. Take-home pay at these wages: FastCalc's take-home pay calculator.
Metropolitan areas in Arkansas
7 metropolitan areas and 4 nonmetropolitan areas touching Arkansas publish a row for market research analysts and marketing specialists, sorted by median. Areas crossing a state line are listed under every state they touch; a linked metro has its own profile.
| Area | Median hourly | Median annual | 10th pct (annual) | 90th pct (annual) | Employment | Jobs per 1,000 | Location quotient |
|---|---|---|---|---|---|---|---|
| Fayetteville-Springdale-Rogers, AR | $39.90 | $83,000 | $43,120 | $159,070 | 2,590 | 9.43 | 1.63 |
| Memphis, TN-MS-AR | $34.42 | $71,600 | $38,810 | $124,280 | 1,880 | 3.07 | 0.53 |
| Little Rock-North Little Rock-Conway, AR | $30.19 | $62,790 | $34,170 | $127,430 | 1,400 | 3.90 | 0.67 |
| Fort Smith, AR-OK | $28.35 | $58,970 | $35,730 | $123,380 | 290 | 3.01 | 0.52 |
| Hot Springs, AR | $24.50 | $50,950 | $32,410 | $101,990 | 110 | 2.80 | 0.48 |
| Jonesboro, AR | $24.47 | $50,900 | $29,640 | $109,060 | 170 | 2.86 | 0.50 |
| Texarkana, TX-AR | $23.32 | $48,510 | $29,390 | $81,760 | 110 | 1.88 | 0.32 |
| East Arkansas nonmetropolitan area | $28.22 | $58,700 | $31,050 | $97,420 | 120 | 1.72 | 0.30 |
| South Arkansas nonmetropolitan area | $25.05 | $52,110 | $34,560 | $100,890 | 210 | 1.76 | 0.30 |
| West Arkansas nonmetropolitan area | $24.18 | $50,290 | $30,820 | $96,190 | 170 | 2.02 | 0.35 |
| North Arkansas nonmetropolitan area | $24.10 | $50,120 | $34,180 | $98,470 | 260 | 2.19 | 0.38 |
Neighbouring states
See the national page for Market Research Analysts and Marketing Specialists (every state ranked) and the Arkansas wage profile (every occupation in the state).
Source and notes
Data: BLS OEWS May 2025, released 2026-05-15. Cross-industry estimates, all ownerships. BLS page: OEWS Arkansas estimates.
- Annual wages assume 2,080 hours a year at the hourly rate; occupations BLS publishes on one basis only show an en dash (–) on the other.
- Employment is rounded to the nearest 10 by BLS. Where BLS withholds a cell, nothing is estimated in its place.