Market Research Analysts and Marketing Specialists Salary in Oklahoma

In Oklahoma, market research analysts and marketing specialists earn a median $61,940 a year, well below the national median of $78,760 (−21%); the state ranks 41st of 51 states by median. Market Research Analysts and Marketing Specialists earn 36% more than the median across all occupations in Oklahoma ($45,600). Every neighbouring state pays more: Colorado, Texas, Kansas, Missouri, Arkansas and New Mexico range from $61,950 in New Mexico to $93,050 in Colorado. Oklahoma employs 6,620 market research analysts and marketing specialists, 3.87 per 1,000 jobs, the 30th largest count of any state. A location quotient of 0.67 means it is less common in Oklahoma than nationally.

Oklahoma vs the United States, May 2025

Market Research Analysts and Marketing Specialists: wage percentiles, mean, employment, jobs per 1,000 and location quotient in Oklahoma and nationally, May 2025
AreaBasisPercentile wageMeanEmploymentJobs per 1,000Location quotient
10th25thMedian75th90th
OklahomaHourly$16.29$21.81$29.78$39.79$54.81$33.466,6203.870.67
Annual$33,890$45,370$61,940$82,750$114,010$69,590
United StatesHourly$20.86$28.05$37.87$52.07$74.75$43.03899,580––
Annual$43,390$58,350$78,760$108,310$155,480$89,490
$0$50k$100k$150k10th10th: $33,890$33,89025th25th: $45,370$45,370MedianMedian: $61,940$61,94075th75th: $82,750$82,75090th90th: $114,010$114,010US median
Oklahoma annual wage at the 10th, 25th, 50th (median), 75th and 90th percentiles; the line marks the US median. The same numbers are in the table above.
Rank by median
41st of 51 states
Rank by employment
30th of 51 states
Location quotient
0.67
Jobs per 1,000
3.87

Ranks count the 50 states and DC with a published value. The location quotient is the occupation's share of Oklahoma's employment divided by its national share; 1.00 means the same share as the nation. Take-home pay at these wages: FastCalc's take-home pay calculator.

Metropolitan areas in Oklahoma

5 metropolitan areas and 4 nonmetropolitan areas touching Oklahoma publish a row for market research analysts and marketing specialists, sorted by median. Areas crossing a state line are listed under every state they touch; a linked metro has its own profile.

AreaMedian hourlyMedian annual10th pct (annual)90th pct (annual)EmploymentJobs per 1,000Location quotient
Oklahoma City, OK$30.37$63,160$33,330$117,9903,1304.620.80
Tulsa, OK$30.35$63,130$38,640$115,6201,8604.060.70
Lawton, OK$30.09$62,590$32,690$130,6401202.910.50
Enid, OK$28.61$59,510$19,880$105,130703.140.54
Fort Smith, AR-OK$28.35$58,970$35,730$123,3802903.010.52
Northwest Oklahoma nonmetropolitan area$27.04$56,230$32,030$104,2403003.090.53
Southwest Oklahoma nonmetropolitan area$25.66$53,370$33,330$112,9001402.280.39
Southeast Oklahoma nonmetropolitan area$25.00$52,000$32,340$94,7404002.120.37
Northeast Oklahoma nonmetropolitan area$24.77$51,530$29,460$96,1302702.320.40

Neighbouring states

StateMedian hourlyMedian annualEmploymentLocation quotient
Oklahoma$29.78$61,9406,6200.67
Arkansas$31.46$65,4306,2500.83
Colorado$44.74$93,05027,8801.68
Kansas$33.86$70,4308,0900.97
Missouri$33.72$70,14014,8900.88
New Mexico$29.79$61,9501,6100.32
Texas$34.87$72,52063,3500.78

See the national page for Market Research Analysts and Marketing Specialists (every state ranked) and the Oklahoma wage profile (every occupation in the state).

Source and notes

Data: BLS OEWS May 2025, released 2026-05-15. Cross-industry estimates, all ownerships. BLS page: OEWS Oklahoma estimates.

  • Annual wages assume 2,080 hours a year at the hourly rate; occupations BLS publishes on one basis only show an en dash (–) on the other.
  • Employment is rounded to the nearest 10 by BLS. Where BLS withholds a cell, nothing is estimated in its place.