Market Research Analysts and Marketing Specialists Salary in Kansas
Market Research Analysts and Marketing Specialists in Kansas have a median of $70,430 a year, below the national $78,760 (−11%); the state ranks 25th of 51 states by median. Market Research Analysts and Marketing Specialists earn 47% more than the median across all occupations in Kansas ($48,010). Among neighbouring states, Colorado pays more (up to $93,050 in Colorado) and Missouri, Oklahoma and Nebraska pay less (down to $60,000 in Nebraska). Kansas employs 8,090 market research analysts and marketing specialists, 5.63 per 1,000 jobs, the 29th largest count of any state. A location quotient of 0.97 is close to the national share.
Kansas vs the United States, May 2025
| Area | Basis | Percentile wage | Mean | Employment | Jobs per 1,000 | Location quotient | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| 10th | 25th | Median | 75th | 90th | ||||||
| Kansas | Hourly | $18.53 | $25.41 | $33.86 | $46.52 | $61.85 | $37.26 | 8,090 | 5.63 | 0.97 |
| Annual | $38,540 | $52,850 | $70,430 | $96,760 | $128,650 | $77,490 | ||||
| United States | Hourly | $20.86 | $28.05 | $37.87 | $52.07 | $74.75 | $43.03 | 899,580 | – | – |
| Annual | $43,390 | $58,350 | $78,760 | $108,310 | $155,480 | $89,490 | ||||
- Rank by median
- 25th of 51 states
- Rank by employment
- 29th of 51 states
- Location quotient
- 0.97
- Jobs per 1,000
- 5.63
Ranks count the 50 states and DC with a published value. The location quotient is the occupation's share of Kansas's employment divided by its national share; 1.00 means the same share as the nation. Take-home pay at these wages: FastCalc's take-home pay calculator.
Metropolitan areas in Kansas
7 metropolitan areas and 1 nonmetropolitan area touching Kansas publish a row for market research analysts and marketing specialists, sorted by median. Areas crossing a state line are listed under every state they touch; a linked metro has its own profile.
| Area | Median hourly | Median annual | 10th pct (annual) | 90th pct (annual) | Employment | Jobs per 1,000 | Location quotient |
|---|---|---|---|---|---|---|---|
| Kansas City, MO-KS | $34.90 | $72,580 | $43,130 | $131,080 | 6,920 | 6.31 | 1.09 |
| Lawrence, KS | $32.24 | $67,060 | $39,990 | $129,970 | 260 | 4.99 | 0.86 |
| Topeka, KS | $31.41 | $65,340 | $37,370 | $124,050 | 620 | 5.34 | 0.92 |
| Wichita, KS | $30.71 | $63,890 | $35,750 | $120,090 | 1,470 | 4.76 | 0.82 |
| Manhattan, KS | $29.38 | $61,100 | $28,080 | $109,150 | 220 | 4.08 | 0.70 |
| St. Joseph, MO-KS | $28.14 | $58,530 | $35,710 | $128,690 | 160 | 2.87 | 0.50 |
| Joplin, MO-KS | $26.46 | $55,050 | $33,090 | $98,670 | 270 | 3.14 | 0.54 |
| Kansas nonmetropolitan area | $30.42 | $63,280 | $35,880 | $102,640 | 1,160 | 3.11 | 0.54 |
Neighbouring states
See the national page for Market Research Analysts and Marketing Specialists (every state ranked) and the Kansas wage profile (every occupation in the state).
Source and notes
Data: BLS OEWS May 2025, released 2026-05-15. Cross-industry estimates, all ownerships. BLS page: OEWS Kansas estimates.
- Annual wages assume 2,080 hours a year at the hourly rate; occupations BLS publishes on one basis only show an en dash (–) on the other.
- Employment is rounded to the nearest 10 by BLS. Where BLS withholds a cell, nothing is estimated in its place.