Market Research Analysts and Marketing Specialists Salary in Nebraska
In Nebraska, market research analysts and marketing specialists earn a median $60,000 a year, well below the national median of $78,760 (−24%); the state ranks 46th of 51 states by median. Market Research Analysts and Marketing Specialists earn 22% more than the median across all occupations in Nebraska ($48,980). Every neighbouring state pays more: Colorado, Kansas, Missouri, Iowa, South Dakota and Wyoming range from $60,990 in Wyoming to $93,050 in Colorado. Nebraska employs 3,780 market research analysts and marketing specialists, 3.69 per 1,000 jobs, the 37th largest count of any state. A location quotient of 0.64 means it is less common in Nebraska than nationally.
Nebraska vs the United States, May 2025
| Area | Basis | Percentile wage | Mean | Employment | Jobs per 1,000 | Location quotient | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| 10th | 25th | Median | 75th | 90th | ||||||
| Nebraska | Hourly | $17.83 | $22.88 | $28.84 | $38.04 | $48.07 | $31.24 | 3,780 | 3.69 | 0.64 |
| Annual | $37,080 | $47,600 | $60,000 | $79,110 | $99,990 | $64,970 | ||||
| United States | Hourly | $20.86 | $28.05 | $37.87 | $52.07 | $74.75 | $43.03 | 899,580 | – | – |
| Annual | $43,390 | $58,350 | $78,760 | $108,310 | $155,480 | $89,490 | ||||
- Rank by median
- 46th of 51 states
- Rank by employment
- 37th of 51 states
- Location quotient
- 0.64
- Jobs per 1,000
- 3.69
Ranks count the 50 states and DC with a published value. The location quotient is the occupation's share of Nebraska's employment divided by its national share; 1.00 means the same share as the nation. Take-home pay at these wages: FastCalc's take-home pay calculator.
Metropolitan areas in Nebraska
4 metropolitan areas and 3 nonmetropolitan areas touching Nebraska publish a row for market research analysts and marketing specialists, sorted by median. Areas crossing a state line are listed under every state they touch; a linked metro has its own profile.
| Area | Median hourly | Median annual | 10th pct (annual) | 90th pct (annual) | Employment | Jobs per 1,000 | Location quotient |
|---|---|---|---|---|---|---|---|
| Omaha, NE-IA | $29.94 | $62,280 | $40,970 | $99,490 | 2,160 | 4.33 | 0.75 |
| Lincoln, NE | $28.24 | $58,750 | $29,310 | $95,610 | 750 | 4.11 | 0.71 |
| Sioux City, IA-NE-SD | $27.03 | $56,230 | $37,190 | $103,450 | 220 | 2.98 | 0.51 |
| Grand Island, NE | $24.99 | $51,980 | $35,740 | $80,990 | 80 | 2.10 | 0.36 |
| Northeast Nebraska nonmetropolitan area | $24.83 | $51,650 | $36,370 | $88,800 | 160 | 1.67 | 0.29 |
| South Nebraska nonmetropolitan area | $24.73 | $51,440 | $36,370 | $83,860 | 300 | 1.92 | 0.33 |
| Northwest Nebraska nonmetropolitan area | $24.18 | $50,290 | $38,110 | $75,280 | 80 | 2.00 | 0.35 |
Neighbouring states
| State | Median hourly | Median annual | Employment | Location quotient |
|---|---|---|---|---|
| Nebraska | $28.84 | $60,000 | 3,780 | 0.64 |
| Colorado | $44.74 | $93,050 | 27,880 | 1.68 |
| Iowa | $31.92 | $66,390 | 8,880 | 0.98 |
| Kansas | $33.86 | $70,430 | 8,090 | 0.97 |
| Missouri | $33.72 | $70,140 | 14,890 | 0.88 |
| South Dakota | $30.53 | $63,490 | 1,530 | 0.58 |
| Wyoming | $29.32 | $60,990 | 850 | 0.52 |
See the national page for Market Research Analysts and Marketing Specialists (every state ranked) and the Nebraska wage profile (every occupation in the state).
Source and notes
Data: BLS OEWS May 2025, released 2026-05-15. Cross-industry estimates, all ownerships. BLS page: OEWS Nebraska estimates.
- Annual wages assume 2,080 hours a year at the hourly rate; occupations BLS publishes on one basis only show an en dash (–) on the other.
- Employment is rounded to the nearest 10 by BLS. Where BLS withholds a cell, nothing is estimated in its place.