Market Research Analysts and Marketing Specialists Salary in South Dakota
In South Dakota, market research analysts and marketing specialists earn a median $63,490 a year, well below the national median of $78,760 (−19%); the state ranks 38th of 51 states by median. Market Research Analysts and Marketing Specialists earn 35% more than the median across all occupations in South Dakota ($47,080). Among neighbouring states, Minnesota, Montana and Iowa pay more (up to $87,510 in Minnesota) and North Dakota, Wyoming and Nebraska pay less (down to $60,000 in Nebraska). South Dakota employs 1,530 market research analysts and marketing specialists, 3.33 per 1,000 jobs, the 47th largest count of any state. A location quotient of 0.58 means it is less common in South Dakota than nationally.
South Dakota vs the United States, May 2025
| Area | Basis | Percentile wage | Mean | Employment | Jobs per 1,000 | Location quotient | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| 10th | 25th | Median | 75th | 90th | ||||||
| South Dakota | Hourly | $22.59 | $25.07 | $30.53 | $42.48 | $59.80 | $35.57 | 1,530 | 3.34 | 0.58 |
| Annual | $47,000 | $52,150 | $63,490 | $88,360 | $124,380 | $73,980 | ||||
| United States | Hourly | $20.86 | $28.05 | $37.87 | $52.07 | $74.75 | $43.03 | 899,580 | – | – |
| Annual | $43,390 | $58,350 | $78,760 | $108,310 | $155,480 | $89,490 | ||||
- Rank by median
- 38th of 51 states
- Rank by employment
- 47th of 51 states
- Location quotient
- 0.58
- Jobs per 1,000
- 3.34
Ranks count the 50 states and DC with a published value. The location quotient is the occupation's share of South Dakota's employment divided by its national share; 1.00 means the same share as the nation. Take-home pay at these wages: FastCalc's take-home pay calculator.
Metropolitan areas in South Dakota
3 metropolitan areas and 2 nonmetropolitan areas touching South Dakota publish a row for market research analysts and marketing specialists, sorted by median. Areas crossing a state line are listed under every state they touch; a linked metro has its own profile.
| Area | Median hourly | Median annual | 10th pct (annual) | 90th pct (annual) | Employment | Jobs per 1,000 | Location quotient |
|---|---|---|---|---|---|---|---|
| Sioux Falls, SD-MN | $31.76 | $66,060 | $48,580 | $124,990 | 760 | 4.27 | 0.74 |
| Rapid City, SD | $29.66 | $61,700 | $42,910 | $104,530 | 220 | 3.02 | 0.52 |
| Sioux City, IA-NE-SD | $27.03 | $56,230 | $37,190 | $103,450 | 220 | 2.98 | 0.51 |
| East South Dakota nonmetropolitan area | $30.53 | $63,490 | $44,840 | $104,050 | 330 | 2.50 | 0.43 |
| West South Dakota nonmetropolitan area | $29.59 | $61,560 | $41,590 | $120,640 | 160 | 2.54 | 0.44 |
Neighbouring states
| State | Median hourly | Median annual | Employment | Location quotient |
|---|---|---|---|---|
| South Dakota | $30.53 | $63,490 | 1,530 | 0.58 |
| Iowa | $31.92 | $66,390 | 8,880 | 0.98 |
| Minnesota | $42.07 | $87,510 | 21,280 | 1.25 |
| Montana | $32.73 | $68,080 | 1,460 | 0.49 |
| North Dakota | $29.61 | $61,580 | 1,550 | 0.62 |
| Nebraska | $28.84 | $60,000 | 3,780 | 0.64 |
| Wyoming | $29.32 | $60,990 | 850 | 0.52 |
See the national page for Market Research Analysts and Marketing Specialists (every state ranked) and the South Dakota wage profile (every occupation in the state).
Source and notes
Data: BLS OEWS May 2025, released 2026-05-15. Cross-industry estimates, all ownerships. BLS page: OEWS South Dakota estimates.
- Annual wages assume 2,080 hours a year at the hourly rate; occupations BLS publishes on one basis only show an en dash (–) on the other.
- Employment is rounded to the nearest 10 by BLS. Where BLS withholds a cell, nothing is estimated in its place.