Market Research Analysts and Marketing Specialists Salary in Minnesota
The median for market research analysts and marketing specialists in Minnesota is $87,510 a year, somewhat above the national $78,760 (+11%); the state ranks 9th of 51 states by median. Market Research Analysts and Marketing Specialists earn 54% more than the median across all occupations in Minnesota ($56,920). Minnesota pays more than every neighbouring state: Iowa, Wisconsin, South Dakota and North Dakota range from $61,580 in North Dakota to $66,390 in Iowa. Minnesota employs 21,280 market research analysts and marketing specialists, 7.21 per 1,000 jobs, the 16th largest count of any state. A location quotient of 1.25 means the occupation is more concentrated in Minnesota than nationally.
Minnesota vs the United States, May 2025
| Area | Basis | Percentile wage | Mean | Employment | Jobs per 1,000 | Location quotient | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| 10th | 25th | Median | 75th | 90th | ||||||
| Minnesota | Hourly | $24.23 | $30.70 | $42.07 | $59.48 | $68.84 | $45.25 | 21,280 | 7.22 | 1.25 |
| Annual | $50,400 | $63,850 | $87,510 | $123,720 | $143,180 | $94,120 | ||||
| United States | Hourly | $20.86 | $28.05 | $37.87 | $52.07 | $74.75 | $43.03 | 899,580 | – | – |
| Annual | $43,390 | $58,350 | $78,760 | $108,310 | $155,480 | $89,490 | ||||
- Rank by median
- 9th of 51 states
- Rank by employment
- 16th of 51 states
- Location quotient
- 1.25
- Jobs per 1,000
- 7.22
Ranks count the 50 states and DC with a published value. The location quotient is the occupation's share of Minnesota's employment divided by its national share; 1.00 means the same share as the nation. Take-home pay at these wages: FastCalc's take-home pay calculator.
Metropolitan areas in Minnesota
9 metropolitan areas and 4 nonmetropolitan areas touching Minnesota publish a row for market research analysts and marketing specialists, sorted by median. Areas crossing a state line are listed under every state they touch; a linked metro has its own profile.
| Area | Median hourly | Median annual | 10th pct (annual) | 90th pct (annual) | Employment | Jobs per 1,000 | Location quotient |
|---|---|---|---|---|---|---|---|
| Minneapolis-St. Paul-Bloomington, MN-WI | $47.07 | $97,910 | $52,840 | $154,870 | 16,760 | 8.59 | 1.48 |
| Rochester, MN | $39.92 | $83,030 | $46,730 | $135,130 | 320 | 2.63 | 0.45 |
| Mankato, MN | $35.11 | $73,020 | $42,470 | $132,640 | 230 | 4.14 | 0.72 |
| St. Cloud, MN | $35.10 | $73,000 | $47,340 | $117,540 | 350 | 3.42 | 0.59 |
| Sioux Falls, SD-MN | $31.76 | $66,060 | $48,580 | $124,990 | 760 | 4.27 | 0.74 |
| Duluth, MN-WI | $30.47 | $63,380 | $43,260 | $105,150 | 330 | 2.65 | 0.46 |
| La Crosse-Onalaska, WI-MN | $29.78 | $61,930 | $39,780 | $102,590 | 370 | 4.36 | 0.75 |
| Fargo, ND-MN | $29.65 | $61,680 | $39,630 | $102,950 | 790 | 5.29 | 0.91 |
| Grand Forks, ND-MN | $29.10 | $60,530 | $40,920 | $101,610 | 190 | 3.56 | 0.62 |
| Southeast Minnesota nonmetropolitan area | $35.23 | $73,270 | $41,800 | $129,990 | 590 | 3.80 | 0.66 |
| Southwest Minnesota nonmetropolitan area | $33.11 | $68,860 | $41,750 | $119,100 | 320 | 2.69 | 0.47 |
| Northwest Minnesota nonmetropolitan area | $30.92 | $64,300 | $43,260 | $109,210 | 590 | 3.08 | 0.53 |
| Northeast Minnesota nonmetropolitan area | $29.55 | $61,460 | $37,480 | $103,790 | 70 | 1.68 | 0.29 |
Neighbouring states
| State | Median hourly | Median annual | Employment | Location quotient |
|---|---|---|---|---|
| Minnesota | $42.07 | $87,510 | 21,280 | 1.25 |
| Iowa | $31.92 | $66,390 | 8,880 | 0.98 |
| North Dakota | $29.61 | $61,580 | 1,550 | 0.62 |
| South Dakota | $30.53 | $63,490 | 1,530 | 0.58 |
| Wisconsin | $31.15 | $64,800 | 15,600 | 0.92 |
See the national page for Market Research Analysts and Marketing Specialists (every state ranked) and the Minnesota wage profile (every occupation in the state).
Source and notes
Data: BLS OEWS May 2025, released 2026-05-15. Cross-industry estimates, all ownerships. BLS page: OEWS Minnesota estimates.
- Annual wages assume 2,080 hours a year at the hourly rate; occupations BLS publishes on one basis only show an en dash (–) on the other.
- Employment is rounded to the nearest 10 by BLS. Where BLS withholds a cell, nothing is estimated in its place.