Market Research Analysts and Marketing Specialists Salary in Montana
Market Research Analysts and Marketing Specialists in Montana have a median of $68,080 a year, below the national $78,760 (−14%); the state ranks 30th of 51 states by median. Market Research Analysts and Marketing Specialists earn 40% more than the median across all occupations in Montana ($48,740). Montana pays more than every neighbouring state: South Dakota, North Dakota, Wyoming and Idaho range from $60,970 in Idaho to $63,490 in South Dakota. Montana employs 1,460 market research analysts and marketing specialists, 2.86 per 1,000 jobs, the 48th largest count of any state. A location quotient of 0.49 means it is less common in Montana than nationally.
Montana vs the United States, May 2025
| Area | Basis | Percentile wage | Mean | Employment | Jobs per 1,000 | Location quotient | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| 10th | 25th | Median | 75th | 90th | ||||||
| Montana | Hourly | $19.45 | $25.57 | $32.73 | $38.81 | $50.63 | $34.26 | 1,460 | 2.86 | 0.49 |
| Annual | $40,450 | $53,190 | $68,080 | $80,730 | $105,320 | $71,250 | ||||
| United States | Hourly | $20.86 | $28.05 | $37.87 | $52.07 | $74.75 | $43.03 | 899,580 | – | – |
| Annual | $43,390 | $58,350 | $78,760 | $108,310 | $155,480 | $89,490 | ||||
- Rank by median
- 30th of 51 states
- Rank by employment
- 48th of 51 states
- Location quotient
- 0.49
- Jobs per 1,000
- 2.86
Ranks count the 50 states and DC with a published value. The location quotient is the occupation's share of Montana's employment divided by its national share; 1.00 means the same share as the nation. Take-home pay at these wages: FastCalc's take-home pay calculator.
Metropolitan areas in Montana
5 metropolitan areas and 3 nonmetropolitan areas touching Montana publish a row for market research analysts and marketing specialists, sorted by median. Areas crossing a state line are listed under every state they touch; a linked metro has its own profile.
| Area | Median hourly | Median annual | 10th pct (annual) | 90th pct (annual) | Employment | Jobs per 1,000 | Location quotient |
|---|---|---|---|---|---|---|---|
| Billings, MT | $32.39 | $67,380 | $42,900 | $98,500 | 250 | 2.65 | 0.46 |
| Bozeman, MT | $31.73 | $65,990 | $39,790 | $125,600 | 320 | 4.42 | 0.76 |
| Helena, MT | $31.65 | $65,820 | $44,590 | $90,100 | 130 | 2.90 | 0.50 |
| Missoula, MT | $31.42 | $65,350 | $36,420 | $98,120 | 280 | 4.25 | 0.73 |
| Great Falls, MT | $29.06 | $60,440 | $40,790 | $95,590 | 80 | 2.19 | 0.38 |
| East-Central Montana nonmetropolitan area | $36.70 | $76,330 | $44,130 | $115,230 | 60 | 1.04 | 0.18 |
| Southwest Montana nonmetropolitan area | $36.48 | $75,870 | $43,250 | $104,000 | 80 | 1.96 | 0.34 |
| West Montana nonmetropolitan area | $31.84 | $66,220 | $42,700 | $103,440 | 150 | 1.83 | 0.32 |
Neighbouring states
| State | Median hourly | Median annual | Employment | Location quotient |
|---|---|---|---|---|
| Montana | $32.73 | $68,080 | 1,460 | 0.49 |
| Idaho | $29.31 | $60,970 | 3,780 | 0.76 |
| North Dakota | $29.61 | $61,580 | 1,550 | 0.62 |
| South Dakota | $30.53 | $63,490 | 1,530 | 0.58 |
| Wyoming | $29.32 | $60,990 | 850 | 0.52 |
See the national page for Market Research Analysts and Marketing Specialists (every state ranked) and the Montana wage profile (every occupation in the state).
Source and notes
Data: BLS OEWS May 2025, released 2026-05-15. Cross-industry estimates, all ownerships. BLS page: OEWS Montana estimates.
- Annual wages assume 2,080 hours a year at the hourly rate; occupations BLS publishes on one basis only show an en dash (–) on the other.
- Employment is rounded to the nearest 10 by BLS. Where BLS withholds a cell, nothing is estimated in its place.