Market Research Analysts and Marketing Specialists Salary in Idaho
In Idaho, market research analysts and marketing specialists earn a median $60,970 a year, well below the national median of $78,760 (−23%); the state ranks 45th of 51 states by median. Market Research Analysts and Marketing Specialists earn 27% more than the median across all occupations in Idaho ($47,970). Every neighbouring state pays more: Washington, Oregon, Nevada, Montana, Utah and Wyoming range from $60,990 in Wyoming to $95,120 in Washington. Idaho employs 3,780 market research analysts and marketing specialists, 4.41 per 1,000 jobs, the 37th largest count of any state. A location quotient of 0.76 means it is less common in Idaho than nationally.
Idaho vs the United States, May 2025
| Area | Basis | Percentile wage | Mean | Employment | Jobs per 1,000 | Location quotient | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| 10th | 25th | Median | 75th | 90th | ||||||
| Idaho | Hourly | $17.69 | $22.78 | $29.31 | $40.54 | $61.38 | $35.15 | 3,780 | 4.41 | 0.76 |
| Annual | $36,800 | $47,370 | $60,970 | $84,310 | $127,660 | $73,110 | ||||
| United States | Hourly | $20.86 | $28.05 | $37.87 | $52.07 | $74.75 | $43.03 | 899,580 | – | – |
| Annual | $43,390 | $58,350 | $78,760 | $108,310 | $155,480 | $89,490 | ||||
- Rank by median
- 45th of 51 states
- Rank by employment
- 37th of 51 states
- Location quotient
- 0.76
- Jobs per 1,000
- 4.41
Ranks count the 50 states and DC with a published value. The location quotient is the occupation's share of Idaho's employment divided by its national share; 1.00 means the same share as the nation. Take-home pay at these wages: FastCalc's take-home pay calculator.
Metropolitan areas in Idaho
7 metropolitan areas and 2 nonmetropolitan areas touching Idaho publish a row for market research analysts and marketing specialists, sorted by median. Areas crossing a state line are listed under every state they touch; a linked metro has its own profile.
| Area | Median hourly | Median annual | 10th pct (annual) | 90th pct (annual) | Employment | Jobs per 1,000 | Location quotient |
|---|---|---|---|---|---|---|---|
| Pocatello, ID | $30.02 | $62,440 | $38,130 | $101,310 | 110 | 2.94 | 0.51 |
| Boise City, ID | $29.99 | $62,380 | $36,650 | $130,430 | 2,020 | 5.16 | 0.89 |
| Logan, UT-ID | $29.59 | $61,540 | $37,050 | $104,750 | 360 | 5.42 | 0.94 |
| Lewiston, ID-WA | $28.98 | $60,270 | $40,570 | $109,730 | 90 | 3.09 | 0.53 |
| Coeur d'Alene, ID | $28.62 | $59,520 | $37,200 | $103,670 | 290 | 3.99 | 0.69 |
| Idaho Falls, ID | $26.71 | $55,550 | $34,980 | $96,650 | 250 | 3.11 | 0.54 |
| Twin Falls, ID | $26.49 | $55,090 | $33,780 | $114,880 | 120 | 2.45 | 0.42 |
| Northwestern Idaho nonmetropolitan area | $27.50 | $57,190 | $38,270 | $105,600 | 270 | 3.65 | 0.63 |
| Southeast-Central Idaho nonmetropolitan area | $26.46 | $55,030 | $32,790 | $95,270 | 310 | 3.19 | 0.55 |
Neighbouring states
| State | Median hourly | Median annual | Employment | Location quotient |
|---|---|---|---|---|
| Idaho | $29.31 | $60,970 | 3,780 | 0.76 |
| Montana | $32.73 | $68,080 | 1,460 | 0.49 |
| Nevada | $34.54 | $71,840 | 5,780 | 0.64 |
| Oregon | $38.05 | $79,150 | 11,310 | 0.99 |
| Utah | $30.11 | $62,630 | 14,510 | 1.44 |
| Washington | $45.73 | $95,120 | 24,460 | 1.19 |
| Wyoming | $29.32 | $60,990 | 850 | 0.52 |
See the national page for Market Research Analysts and Marketing Specialists (every state ranked) and the Idaho wage profile (every occupation in the state).
Source and notes
Data: BLS OEWS May 2025, released 2026-05-15. Cross-industry estimates, all ownerships. BLS page: OEWS Idaho estimates.
- Annual wages assume 2,080 hours a year at the hourly rate; occupations BLS publishes on one basis only show an en dash (–) on the other.
- Employment is rounded to the nearest 10 by BLS. Where BLS withholds a cell, nothing is estimated in its place.