Market Research Analysts and Marketing Specialists Salary in Utah
In Utah, market research analysts and marketing specialists earn a median $62,630 a year, well below the national median of $78,760 (−20%); the state ranks 39th of 51 states by median. Market Research Analysts and Marketing Specialists earn 25% more than the median across all occupations in Utah ($50,110). Among neighbouring states, Colorado, Arizona and Nevada pay more (up to $93,050 in Colorado) and New Mexico, Wyoming and Idaho pay less (down to $60,970 in Idaho). Utah employs 14,510 market research analysts and marketing specialists, 8.36 per 1,000 jobs, the 20th largest count of any state. A location quotient of 1.44 means the occupation is more concentrated in Utah than nationally.
Utah vs the United States, May 2025
| Area | Basis | Percentile wage | Mean | Employment | Jobs per 1,000 | Location quotient | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| 10th | 25th | Median | 75th | 90th | ||||||
| Utah | Hourly | $18.45 | $22.12 | $30.11 | $41.08 | $57.89 | $34.37 | 14,510 | 8.36 | 1.44 |
| Annual | $38,380 | $46,010 | $62,630 | $85,450 | $120,410 | $71,490 | ||||
| United States | Hourly | $20.86 | $28.05 | $37.87 | $52.07 | $74.75 | $43.03 | 899,580 | – | – |
| Annual | $43,390 | $58,350 | $78,760 | $108,310 | $155,480 | $89,490 | ||||
- Rank by median
- 39th of 51 states
- Rank by employment
- 20th of 51 states
- Location quotient
- 1.44
- Jobs per 1,000
- 8.36
Ranks count the 50 states and DC with a published value. The location quotient is the occupation's share of Utah's employment divided by its national share; 1.00 means the same share as the nation. Take-home pay at these wages: FastCalc's take-home pay calculator.
Metropolitan areas in Utah
5 metropolitan areas and 2 nonmetropolitan areas touching Utah publish a row for market research analysts and marketing specialists, sorted by median. Areas crossing a state line are listed under every state they touch; a linked metro has its own profile.
| Area | Median hourly | Median annual | 10th pct (annual) | 90th pct (annual) | Employment | Jobs per 1,000 | Location quotient |
|---|---|---|---|---|---|---|---|
| Salt Lake City-Murray, UT | $31.09 | $64,670 | $41,000 | $119,550 | 8,250 | 9.99 | 1.73 |
| Provo-Orem-Lehi, UT | $30.27 | $62,960 | $37,850 | $129,070 | 3,270 | 10.74 | 1.86 |
| Logan, UT-ID | $29.59 | $61,540 | $37,050 | $104,750 | 360 | 5.42 | 0.94 |
| Ogden, UT | $28.44 | $59,140 | $36,110 | $102,170 | 1,380 | 5.10 | 0.88 |
| St. George, UT | $28.03 | $58,310 | $34,070 | $100,300 | 450 | 4.98 | 0.86 |
| Wasatch Front Fringe Utah nonmetropolitan area | $28.91 | $60,120 | $36,650 | $101,760 | 410 | 6.03 | 1.04 |
| High Desert Utah nonmetropolitan area | $28.00 | $58,230 | $30,780 | $96,480 | 380 | 3.42 | 0.59 |
Neighbouring states
| State | Median hourly | Median annual | Employment | Location quotient |
|---|---|---|---|---|
| Utah | $30.11 | $62,630 | 14,510 | 1.44 |
| Arizona | $34.59 | $71,940 | 15,850 | 0.85 |
| Colorado | $44.74 | $93,050 | 27,880 | 1.68 |
| Idaho | $29.31 | $60,970 | 3,780 | 0.76 |
| New Mexico | $29.79 | $61,950 | 1,610 | 0.32 |
| Nevada | $34.54 | $71,840 | 5,780 | 0.64 |
| Wyoming | $29.32 | $60,990 | 850 | 0.52 |
See the national page for Market Research Analysts and Marketing Specialists (every state ranked) and the Utah wage profile (every occupation in the state).
Source and notes
Data: BLS OEWS May 2025, released 2026-05-15. Cross-industry estimates, all ownerships. BLS page: OEWS Utah estimates.
- Annual wages assume 2,080 hours a year at the hourly rate; occupations BLS publishes on one basis only show an en dash (–) on the other.
- Employment is rounded to the nearest 10 by BLS. Where BLS withholds a cell, nothing is estimated in its place.