Market Research Analysts and Marketing Specialists Salary in Arizona
Market Research Analysts and Marketing Specialists in Arizona have a median of $71,940 a year, below the national $78,760 (−9%); the state ranks 23rd of 51 states by median. Market Research Analysts and Marketing Specialists earn 44% more than the median across all occupations in Arizona ($50,060). Among neighbouring states, California and Colorado pay more (up to $94,700 in California) and Nevada, Utah and New Mexico pay less (down to $61,950 in New Mexico). Arizona employs 15,850 market research analysts and marketing specialists, 4.89 per 1,000 jobs, the 17th largest count of any state. A location quotient of 0.85 is close to the national share.
Arizona vs the United States, May 2025
| Area | Basis | Percentile wage | Mean | Employment | Jobs per 1,000 | Location quotient | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| 10th | 25th | Median | 75th | 90th | ||||||
| Arizona | Hourly | $19.76 | $24.03 | $34.59 | $47.02 | $65.59 | $38.61 | 15,850 | 4.89 | 0.85 |
| Annual | $41,110 | $49,980 | $71,940 | $97,800 | $136,430 | $80,310 | ||||
| United States | Hourly | $20.86 | $28.05 | $37.87 | $52.07 | $74.75 | $43.03 | 899,580 | – | – |
| Annual | $43,390 | $58,350 | $78,760 | $108,310 | $155,480 | $89,490 | ||||
- Rank by median
- 23rd of 51 states
- Rank by employment
- 17th of 51 states
- Location quotient
- 0.85
- Jobs per 1,000
- 4.89
Ranks count the 50 states and DC with a published value. The location quotient is the occupation's share of Arizona's employment divided by its national share; 1.00 means the same share as the nation. Take-home pay at these wages: FastCalc's take-home pay calculator.
Metropolitan areas in Arizona
7 metropolitan areas and 1 nonmetropolitan area touching Arizona publish a row for market research analysts and marketing specialists, sorted by median. Areas crossing a state line are listed under every state they touch; a linked metro has its own profile.
| Area | Median hourly | Median annual | 10th pct (annual) | 90th pct (annual) | Employment | Jobs per 1,000 | Location quotient |
|---|---|---|---|---|---|---|---|
| Phoenix-Mesa-Chandler, AZ | $35.86 | $74,590 | $43,120 | $140,740 | 12,220 | 5.14 | 0.89 |
| Sierra Vista-Douglas, AZ | $29.66 | $61,690 | $37,060 | $120,000 | 100 | 2.84 | 0.49 |
| Prescott Valley-Prescott, AZ | $29.33 | $61,010 | $34,530 | $97,820 | 250 | 3.39 | 0.59 |
| Flagstaff, AZ | $29.10 | $60,530 | $37,330 | $95,270 | 260 | 3.85 | 0.67 |
| Tucson, AZ | $28.63 | $59,540 | $32,770 | $101,760 | 1,550 | 3.98 | 0.69 |
| Yuma, AZ | $27.86 | $57,950 | $33,330 | $123,130 | 190 | 2.74 | 0.47 |
| Lake Havasu City-Kingman, AZ | $24.79 | $51,560 | $33,770 | $99,490 | 160 | 2.80 | 0.48 |
| Arizona nonmetropolitan area | $24.13 | $50,190 | $38,520 | $101,290 | 180 | 1.88 | 0.32 |
Neighbouring states
| State | Median hourly | Median annual | Employment | Location quotient |
|---|---|---|---|---|
| Arizona | $34.59 | $71,940 | 15,850 | 0.85 |
| California | $45.53 | $94,700 | 119,070 | 1.13 |
| Colorado | $44.74 | $93,050 | 27,880 | 1.68 |
| New Mexico | $29.79 | $61,950 | 1,610 | 0.32 |
| Nevada | $34.54 | $71,840 | 5,780 | 0.64 |
| Utah | $30.11 | $62,630 | 14,510 | 1.44 |
See the national page for Market Research Analysts and Marketing Specialists (every state ranked) and the Arizona wage profile (every occupation in the state).
Source and notes
Data: BLS OEWS May 2025, released 2026-05-15. Cross-industry estimates, all ownerships. BLS page: OEWS Arizona estimates.
- Annual wages assume 2,080 hours a year at the hourly rate; occupations BLS publishes on one basis only show an en dash (–) on the other.
- Employment is rounded to the nearest 10 by BLS. Where BLS withholds a cell, nothing is estimated in its place.