Market Research Analysts and Marketing Specialists Salary in Nevada
Market Research Analysts and Marketing Specialists in Nevada have a median of $71,840 a year, below the national $78,760 (−9%); the state ranks 24th of 51 states by median. Market Research Analysts and Marketing Specialists earn 51% more than the median across all occupations in Nevada ($47,660). Among neighbouring states, California, Oregon and Arizona pay more (up to $94,700 in California) and Utah and Idaho pay less (down to $60,970 in Idaho). Nevada employs 5,780 market research analysts and marketing specialists, 3.73 per 1,000 jobs, the 34th largest count of any state. A location quotient of 0.64 means it is less common in Nevada than nationally.
Nevada vs the United States, May 2025
| Area | Basis | Percentile wage | Mean | Employment | Jobs per 1,000 | Location quotient | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| 10th | 25th | Median | 75th | 90th | ||||||
| Nevada | Hourly | $17.80 | $24.67 | $34.54 | $46.00 | $59.20 | $36.92 | 5,780 | 3.73 | 0.64 |
| Annual | $37,020 | $51,320 | $71,840 | $95,680 | $123,130 | $76,790 | ||||
| United States | Hourly | $20.86 | $28.05 | $37.87 | $52.07 | $74.75 | $43.03 | 899,580 | – | – |
| Annual | $43,390 | $58,350 | $78,760 | $108,310 | $155,480 | $89,490 | ||||
- Rank by median
- 24th of 51 states
- Rank by employment
- 34th of 51 states
- Location quotient
- 0.64
- Jobs per 1,000
- 3.73
Ranks count the 50 states and DC with a published value. The location quotient is the occupation's share of Nevada's employment divided by its national share; 1.00 means the same share as the nation. Take-home pay at these wages: FastCalc's take-home pay calculator.
Metropolitan areas in Nevada
3 metropolitan areas and 1 nonmetropolitan area touching Nevada publish a row for market research analysts and marketing specialists, sorted by median. Areas crossing a state line are listed under every state they touch; a linked metro has its own profile.
| Area | Median hourly | Median annual | 10th pct (annual) | 90th pct (annual) | Employment | Jobs per 1,000 | Location quotient |
|---|---|---|---|---|---|---|---|
| Las Vegas-Henderson-North Las Vegas, NV | $35.90 | $74,670 | $36,950 | $123,130 | 4,600 | 4.05 | 0.70 |
| Reno, NV | $31.86 | $66,260 | $37,240 | $100,870 | 780 | 2.83 | 0.49 |
| Carson City, NV | $28.97 | $60,250 | $36,630 | $135,340 | 80 | 2.47 | 0.43 |
| Balance of Nevada nonmetropolitan area | $28.17 | $58,590 | $37,020 | $101,970 | 160 | 1.80 | 0.31 |
Neighbouring states
| State | Median hourly | Median annual | Employment | Location quotient |
|---|---|---|---|---|
| Nevada | $34.54 | $71,840 | 5,780 | 0.64 |
| Arizona | $34.59 | $71,940 | 15,850 | 0.85 |
| California | $45.53 | $94,700 | 119,070 | 1.13 |
| Idaho | $29.31 | $60,970 | 3,780 | 0.76 |
| Oregon | $38.05 | $79,150 | 11,310 | 0.99 |
| Utah | $30.11 | $62,630 | 14,510 | 1.44 |
See the national page for Market Research Analysts and Marketing Specialists (every state ranked) and the Nevada wage profile (every occupation in the state).
Source and notes
Data: BLS OEWS May 2025, released 2026-05-15. Cross-industry estimates, all ownerships. BLS page: OEWS Nevada estimates.
- Annual wages assume 2,080 hours a year at the hourly rate; occupations BLS publishes on one basis only show an en dash (–) on the other.
- Employment is rounded to the nearest 10 by BLS. Where BLS withholds a cell, nothing is estimated in its place.