Market Research Analysts and Marketing Specialists Salary in Texas
Market Research Analysts and Marketing Specialists in Texas have a median of $72,520 a year, below the national $78,760 (−8%); the state ranks 21st of 51 states by median. Market Research Analysts and Marketing Specialists earn 49% more than the median across all occupations in Texas ($48,620). Texas pays more than every neighbouring state: Arkansas, New Mexico, Oklahoma and Louisiana range from $59,690 in Louisiana to $65,430 in Arkansas. Texas employs 63,350 market research analysts and marketing specialists, 4.50 per 1,000 jobs, the 3rd largest count of any state. A location quotient of 0.78 means it is less common in Texas than nationally.
Texas vs the United States, May 2025
| Area | Basis | Percentile wage | Mean | Employment | Jobs per 1,000 | Location quotient | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| 10th | 25th | Median | 75th | 90th | ||||||
| Texas | Hourly | $18.10 | $25.03 | $34.87 | $47.27 | $65.24 | $38.35 | 63,350 | 4.50 | 0.78 |
| Annual | $37,640 | $52,060 | $72,520 | $98,320 | $135,710 | $79,770 | ||||
| United States | Hourly | $20.86 | $28.05 | $37.87 | $52.07 | $74.75 | $43.03 | 899,580 | – | – |
| Annual | $43,390 | $58,350 | $78,760 | $108,310 | $155,480 | $89,490 | ||||
- Rank by median
- 21st of 51 states
- Rank by employment
- 3rd of 51 states
- Location quotient
- 0.78
- Jobs per 1,000
- 4.50
Ranks count the 50 states and DC with a published value. The location quotient is the occupation's share of Texas's employment divided by its national share; 1.00 means the same share as the nation. Take-home pay at these wages: FastCalc's take-home pay calculator.
Metropolitan areas in Texas
25 metropolitan areas and 6 nonmetropolitan areas touching Texas publish a row for market research analysts and marketing specialists, sorted by median. Areas crossing a state line are listed under every state they touch; a linked metro has its own profile.
| Area | Median hourly | Median annual | 10th pct (annual) | 90th pct (annual) | Employment | Jobs per 1,000 | Location quotient |
|---|---|---|---|---|---|---|---|
| Austin-Round Rock-San Marcos, TX | $38.69 | $80,460 | $44,990 | $152,160 | 8,270 | 6.40 | 1.11 |
| Dallas-Fort Worth-Arlington, TX | $36.17 | $75,240 | $42,710 | $142,480 | 20,900 | 5.16 | 0.89 |
| Midland, TX | $34.88 | $72,550 | $39,950 | $135,240 | 250 | 2.05 | 0.35 |
| Houston-Pasadena-The Woodlands, TX | $32.39 | $67,370 | $26,950 | $125,760 | 14,480 | 4.40 | 0.76 |
| San Antonio-New Braunfels, TX | $31.71 | $65,950 | $36,800 | $128,200 | 4,140 | 3.68 | 0.64 |
| College Station-Bryan, TX | $29.62 | $61,620 | $35,930 | $110,000 | 380 | 2.81 | 0.49 |
| Amarillo, TX | $29.51 | $61,380 | $38,940 | $102,460 | 310 | 2.53 | 0.44 |
| Victoria, TX | $29.21 | $60,760 | $34,860 | $156,720 | 70 | 1.76 | 0.30 |
| Sherman-Denison, TX | $28.82 | $59,950 | $33,550 | $104,200 | 130 | 2.38 | 0.41 |
| Killeen-Temple, TX | $28.36 | $58,990 | $35,220 | $119,270 | 340 | 2.28 | 0.39 |
| Abilene, TX | $28.36 | $58,980 | $33,580 | $104,150 | 190 | 2.56 | 0.44 |
| Longview, TX | $28.29 | $58,840 | $36,450 | $98,120 | 270 | 2.32 | 0.40 |
| Odessa, TX | $27.08 | $56,330 | $30,720 | $141,870 | 100 | 1.19 | 0.20 |
| Waco, TX | $27.07 | $56,310 | $37,270 | $95,180 | 360 | 2.76 | 0.48 |
| Corpus Christi, TX | $26.91 | $55,980 | $35,460 | $96,150 | 380 | 1.95 | 0.34 |
| Lubbock, TX | $25.40 | $52,820 | $35,180 | $89,240 | 360 | 2.16 | 0.37 |
| Beaumont-Port Arthur, TX | $25.25 | $52,530 | $26,000 | $97,310 | 410 | 2.49 | 0.43 |
| Tyler, TX | $24.96 | $51,920 | $32,690 | $105,060 | 280 | 2.44 | 0.42 |
| El Paso, TX | $24.36 | $50,680 | $31,420 | $90,700 | 800 | 2.37 | 0.41 |
| San Angelo, TX | $23.33 | $48,530 | $29,120 | $93,540 | 130 | 2.51 | 0.43 |
| Texarkana, TX-AR | $23.32 | $48,510 | $29,390 | $81,760 | 110 | 1.88 | 0.32 |
| McAllen-Edinburg-Mission, TX | $23.25 | $48,350 | $31,600 | $102,970 | 570 | 1.93 | 0.33 |
| Wichita Falls, TX | $23.00 | $47,840 | $34,860 | $96,460 | 120 | 2.20 | 0.38 |
| Brownsville-Harlingen, TX | $22.75 | $47,320 | $28,800 | $107,210 | 310 | 1.94 | 0.34 |
| Laredo, TX | $22.70 | $47,220 | $28,170 | $87,780 | 200 | 1.84 | 0.32 |
| Northwestern Region of Texas nonmetropolitan area | $29.71 | $61,800 | $34,730 | $127,730 | 290 | 1.52 | 0.26 |
| North Region of Texas nonmetropolitan area | $28.06 | $58,360 | $33,330 | $117,170 | 550 | 2.01 | 0.35 |
| Hill Country Region of Texas nonmetropolitan area | $27.72 | $57,650 | $36,070 | $104,560 | 370 | 1.86 | 0.32 |
| Eastern Region of Texas nonmetropolitan area | $26.71 | $55,550 | $35,200 | $100,680 | 230 | 1.99 | 0.34 |
| Coastal Plains Region of Texas nonmetropolitan area | $26.44 | $54,990 | $34,790 | $100,110 | 240 | 1.62 | 0.28 |
| Border Region of Texas nonmetropolitan area | $25.17 | $52,340 | $32,210 | $113,150 | 70 | 1.43 | 0.25 |
Neighbouring states
| State | Median hourly | Median annual | Employment | Location quotient |
|---|---|---|---|---|
| Texas | $34.87 | $72,520 | 63,350 | 0.78 |
| Arkansas | $31.46 | $65,430 | 6,250 | 0.83 |
| Louisiana | $28.70 | $59,690 | 5,360 | 0.48 |
| New Mexico | $29.79 | $61,950 | 1,610 | 0.32 |
| Oklahoma | $29.78 | $61,940 | 6,620 | 0.67 |
See the national page for Market Research Analysts and Marketing Specialists (every state ranked) and the Texas wage profile (every occupation in the state).
Source and notes
Data: BLS OEWS May 2025, released 2026-05-15. Cross-industry estimates, all ownerships. BLS page: OEWS Texas estimates.
- Annual wages assume 2,080 hours a year at the hourly rate; occupations BLS publishes on one basis only show an en dash (–) on the other.
- Employment is rounded to the nearest 10 by BLS. Where BLS withholds a cell, nothing is estimated in its place.