Market Research Analysts and Marketing Specialists Salary in New York
Market Research Analysts and Marketing Specialists in New York earn a median $98,580 a year, +25% against the national median of $78,760; they and rank 3rd of 51 states by median. Market Research Analysts and Marketing Specialists earn 65% more than the median across all occupations in New York ($59,670). Among neighbouring states, Massachusetts pays more (up to $101,810 in Massachusetts) and New Jersey, Connecticut, Vermont and Pennsylvania pay less (down to $68,760 in Pennsylvania). New York employs 80,500 market research analysts and marketing specialists, 8.31 per 1,000 jobs, the 2nd largest count of any state. A location quotient of 1.44 means the occupation is more concentrated in New York than nationally.
New York vs the United States, May 2025
| Area | Basis | Percentile wage | Mean | Employment | Jobs per 1,000 | Location quotient | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| 10th | 25th | Median | 75th | 90th | ||||||
| New York | Hourly | $26.96 | $34.90 | $47.39 | $62.23 | $79.77 | $49.65 | 80,500 | 8.31 | 1.44 |
| Annual | $56,070 | $72,600 | $98,580 | $129,430 | $165,920 | $103,270 | ||||
| United States | Hourly | $20.86 | $28.05 | $37.87 | $52.07 | $74.75 | $43.03 | 899,580 | – | – |
| Annual | $43,390 | $58,350 | $78,760 | $108,310 | $155,480 | $89,490 | ||||
- Rank by median
- 3rd of 51 states
- Rank by employment
- 2nd of 51 states
- Location quotient
- 1.44
- Jobs per 1,000
- 8.31
Ranks count the 50 states and DC with a published value. The location quotient is the occupation's share of New York's employment divided by its national share; 1.00 means the same share as the nation. Take-home pay at these wages: FastCalc's take-home pay calculator.
Metropolitan areas in New York
13 metropolitan areas and 3 nonmetropolitan areas touching New York publish a row for market research analysts and marketing specialists, sorted by median. Areas crossing a state line are listed under every state they touch; a linked metro has its own profile.
| Area | Median hourly | Median annual | 10th pct (annual) | 90th pct (annual) | Employment | Jobs per 1,000 | Location quotient |
|---|---|---|---|---|---|---|---|
| New York-Newark-Jersey City, NY-NJ | $48.33 | $100,520 | $60,400 | $166,880 | 79,290 | 8.35 | 1.44 |
| Ithaca, NY | $37.89 | $78,810 | $44,660 | $137,100 | 240 | 4.95 | 0.86 |
| Rochester, NY | $37.10 | $77,170 | $46,030 | $127,620 | 2,550 | 5.17 | 0.89 |
| Syracuse, NY | $37.07 | $77,110 | $44,190 | $132,410 | 1,180 | 3.94 | 0.68 |
| Kiryas Joel-Poughkeepsie-Newburgh, NY | $36.68 | $76,300 | $46,180 | $130,340 | 970 | 3.62 | 0.63 |
| Albany-Schenectady-Troy, NY | $36.61 | $76,140 | $43,580 | $135,990 | 2,160 | 4.81 | 0.83 |
| Buffalo-Cheektowaga, NY | $36.53 | $75,990 | $44,440 | $131,990 | 2,520 | 4.71 | 0.81 |
| Glens Falls, NY | $34.89 | $72,580 | $43,540 | $132,760 | 170 | 3.43 | 0.59 |
| Utica-Rome, NY | $33.74 | $70,170 | $45,280 | $127,100 | 460 | 3.86 | 0.67 |
| Binghamton, NY | $31.89 | $66,330 | $41,250 | $131,510 | 340 | 3.54 | 0.61 |
| Kingston, NY | $30.15 | $62,710 | $44,760 | $123,700 | 260 | 4.46 | 0.77 |
| Watertown-Fort Drum, NY | $28.70 | $59,700 | $36,800 | $112,910 | 120 | 3.02 | 0.52 |
| Elmira, NY | $28.08 | $58,410 | $37,040 | $121,890 | 120 | 3.54 | 0.61 |
| Central East New York nonmetropolitan area | $31.46 | $65,440 | $40,020 | $119,420 | 530 | 3.34 | 0.58 |
| Southwest New York nonmetropolitan area | $30.66 | $63,760 | $38,810 | $132,270 | 610 | 3.42 | 0.59 |
| Capital/Northern New York nonmetropolitan area | $28.69 | $59,680 | $37,970 | $105,910 | 370 | 2.64 | 0.46 |
Neighbouring states
| State | Median hourly | Median annual | Employment | Location quotient |
|---|---|---|---|---|
| New York | $47.39 | $98,580 | 80,500 | 1.44 |
| Connecticut | $37.38 | $77,740 | 9,930 | 1.01 |
| Massachusetts | $48.95 | $101,810 | 39,710 | 1.89 |
| New Jersey | $42.40 | $88,190 | 22,990 | 0.93 |
| Pennsylvania | $33.06 | $68,760 | 31,040 | 0.88 |
| Vermont | $36.00 | $74,880 | 860 | 0.49 |
See the national page for Market Research Analysts and Marketing Specialists (every state ranked) and the New York wage profile (every occupation in the state).
Source and notes
Data: BLS OEWS May 2025, released 2026-05-15. Cross-industry estimates, all ownerships. BLS page: OEWS New York estimates.
- Annual wages assume 2,080 hours a year at the hourly rate; occupations BLS publishes on one basis only show an en dash (–) on the other.
- Employment is rounded to the nearest 10 by BLS. Where BLS withholds a cell, nothing is estimated in its place.