Market Research Analysts and Marketing Specialists Salary in Massachusetts
Market Research Analysts and Marketing Specialists in Massachusetts earn a median $101,810 a year, +29% against the national median of $78,760; they and rank 1st of 51 states by median. Market Research Analysts and Marketing Specialists earn 60% more than the median across all occupations in Massachusetts ($63,590). Massachusetts pays more than every neighbouring state: New York, Rhode Island, Connecticut, Vermont and New Hampshire range from $64,570 in New Hampshire to $98,580 in New York. Massachusetts employs 39,710 market research analysts and marketing specialists, 10.9 per 1,000 jobs, the 6th largest count of any state. A location quotient of 1.89 means the occupation is more concentrated in Massachusetts than nationally.
Massachusetts vs the United States, May 2025
| Area | Basis | Percentile wage | Mean | Employment | Jobs per 1,000 | Location quotient | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| 10th | 25th | Median | 75th | 90th | ||||||
| Massachusetts | Hourly | $27.93 | $37.12 | $48.95 | $64.16 | $80.28 | $52.21 | 39,710 | 10.92 | 1.89 |
| Annual | $58,090 | $77,220 | $101,810 | $133,460 | $166,970 | $108,600 | ||||
| United States | Hourly | $20.86 | $28.05 | $37.87 | $52.07 | $74.75 | $43.03 | 899,580 | – | – |
| Annual | $43,390 | $58,350 | $78,760 | $108,310 | $155,480 | $89,490 | ||||
- Rank by median
- 1st of 51 states
- Rank by employment
- 6th of 51 states
- Location quotient
- 1.89
- Jobs per 1,000
- 10.92
Ranks count the 50 states and DC with a published value. The location quotient is the occupation's share of Massachusetts's employment divided by its national share; 1.00 means the same share as the nation. Take-home pay at these wages: FastCalc's take-home pay calculator.
Metropolitan areas in Massachusetts
7 metropolitan areas and 1 nonmetropolitan area touching Massachusetts publish a row for market research analysts and marketing specialists, sorted by median. Areas crossing a state line are listed under every state they touch; a linked metro has its own profile.
| Area | Median hourly | Median annual | 10th pct (annual) | 90th pct (annual) | Employment | Jobs per 1,000 | Location quotient |
|---|---|---|---|---|---|---|---|
| Boston-Cambridge-Newton, MA-NH | $49.23 | $102,390 | $59,730 | $167,440 | 32,310 | 11.95 | 2.07 |
| Worcester, MA | $43.41 | $90,300 | $51,590 | $152,790 | 2,030 | 5.80 | 1.00 |
| Springfield, MA | $41.33 | $85,970 | $48,570 | $147,360 | 1,050 | 5.20 | 0.90 |
| Providence-Warwick, RI-MA | $40.36 | $83,960 | $48,820 | $129,540 | 4,080 | 5.72 | 0.99 |
| Barnstable Town, MA | $38.05 | $79,150 | $42,710 | $141,620 | 440 | 4.64 | 0.80 |
| Pittsfield, MA | $36.51 | $75,940 | $44,830 | $148,830 | 300 | 5.32 | 0.92 |
| Amherst Town-Northampton, MA | $34.88 | $72,550 | $48,770 | $130,370 | 350 | 5.38 | 0.93 |
| Massachusetts nonmetropolitan area | $38.86 | $80,820 | $49,950 | $152,020 | 210 | 5.07 | 0.88 |
Neighbouring states
| State | Median hourly | Median annual | Employment | Location quotient |
|---|---|---|---|---|
| Massachusetts | $48.95 | $101,810 | 39,710 | 1.89 |
| Connecticut | $37.38 | $77,740 | 9,930 | 1.01 |
| New Hampshire | $31.04 | $64,570 | 4,200 | 1.06 |
| New York | $47.39 | $98,580 | 80,500 | 1.44 |
| Rhode Island | $41.46 | $86,240 | 3,210 | 1.11 |
| Vermont | $36.00 | $74,880 | 860 | 0.49 |
See the national page for Market Research Analysts and Marketing Specialists (every state ranked) and the Massachusetts wage profile (every occupation in the state).
Source and notes
Data: BLS OEWS May 2025, released 2026-05-15. Cross-industry estimates, all ownerships. BLS page: OEWS Massachusetts estimates.
- Annual wages assume 2,080 hours a year at the hourly rate; occupations BLS publishes on one basis only show an en dash (–) on the other.
- Employment is rounded to the nearest 10 by BLS. Where BLS withholds a cell, nothing is estimated in its place.