Market Research Analysts and Marketing Specialists Salary in New Hampshire
In New Hampshire, market research analysts and marketing specialists earn a median $64,570 a year, well below the national median of $78,760 (−18%); the state ranks 36th of 51 states by median. Market Research Analysts and Marketing Specialists earn 16% more than the median across all occupations in New Hampshire ($55,880). Every neighbouring state pays more: Massachusetts, Vermont and Maine range from $71,980 in Maine to $101,810 in Massachusetts. New Hampshire employs 4,200 market research analysts and marketing specialists, 6.15 per 1,000 jobs, the 36th largest count of any state. A location quotient of 1.06 is close to the national share.
New Hampshire vs the United States, May 2025
| Area | Basis | Percentile wage | Mean | Employment | Jobs per 1,000 | Location quotient | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| 10th | 25th | Median | 75th | 90th | ||||||
| New Hampshire | Hourly | $22.43 | $25.18 | $31.04 | $46.37 | $65.69 | $38.50 | 4,200 | 6.15 | 1.06 |
| Annual | $46,660 | $52,370 | $64,570 | $96,450 | $136,640 | $80,090 | ||||
| United States | Hourly | $20.86 | $28.05 | $37.87 | $52.07 | $74.75 | $43.03 | 899,580 | – | – |
| Annual | $43,390 | $58,350 | $78,760 | $108,310 | $155,480 | $89,490 | ||||
- Rank by median
- 36th of 51 states
- Rank by employment
- 36th of 51 states
- Location quotient
- 1.06
- Jobs per 1,000
- 6.15
Ranks count the 50 states and DC with a published value. The location quotient is the occupation's share of New Hampshire's employment divided by its national share; 1.00 means the same share as the nation. Take-home pay at these wages: FastCalc's take-home pay calculator.
Metropolitan areas in New Hampshire
2 metropolitan areas and 3 nonmetropolitan areas touching New Hampshire publish a row for market research analysts and marketing specialists, sorted by median. Areas crossing a state line are listed under every state they touch; a linked metro has its own profile.
| Area | Median hourly | Median annual | 10th pct (annual) | 90th pct (annual) | Employment | Jobs per 1,000 | Location quotient |
|---|---|---|---|---|---|---|---|
| Boston-Cambridge-Newton, MA-NH | $49.23 | $102,390 | $59,730 | $167,440 | 32,310 | 11.95 | 2.07 |
| Manchester-Nashua, NH | $33.93 | $70,570 | $45,720 | $137,440 | 980 | 4.89 | 0.85 |
| Northern New Hampshire nonmetropolitan area | $30.64 | $63,720 | $35,950 | $117,490 | 350 | 4.18 | 0.72 |
| Central New Hampshire nonmetropolitan area | $29.78 | $61,950 | $37,440 | $121,680 | 360 | 3.54 | 0.61 |
| Southwestern New Hampshire nonmetropolitan area | $28.21 | $58,680 | $39,990 | $104,460 | 210 | 4.61 | 0.80 |
Neighbouring states
| State | Median hourly | Median annual | Employment | Location quotient |
|---|---|---|---|---|
| New Hampshire | $31.04 | $64,570 | 4,200 | 1.06 |
| Massachusetts | $48.95 | $101,810 | 39,710 | 1.89 |
| Maine | $34.61 | $71,980 | 2,390 | 0.64 |
| Vermont | $36.00 | $74,880 | 860 | 0.49 |
See the national page for Market Research Analysts and Marketing Specialists (every state ranked) and the New Hampshire wage profile (every occupation in the state).
Source and notes
Data: BLS OEWS May 2025, released 2026-05-15. Cross-industry estimates, all ownerships. BLS page: OEWS New Hampshire estimates.
- Annual wages assume 2,080 hours a year at the hourly rate; occupations BLS publishes on one basis only show an en dash (–) on the other.
- Employment is rounded to the nearest 10 by BLS. Where BLS withholds a cell, nothing is estimated in its place.