Market Research Analysts and Marketing Specialists Salary in New Jersey
The median for market research analysts and marketing specialists in New Jersey is $88,190 a year, somewhat above the national $78,760 (+12%); the state ranks 8th of 51 states by median. Market Research Analysts and Marketing Specialists earn 51% more than the median across all occupations in New Jersey ($58,570). Among neighbouring states, Delaware and New York pay more (up to $101,270 in Delaware) and Pennsylvania pays less (down to $68,760 in Pennsylvania). New Jersey employs 22,990 market research analysts and marketing specialists, 5.37 per 1,000 jobs, the 15th largest count of any state. A location quotient of 0.93 is close to the national share.
New Jersey vs the United States, May 2025
| Area | Basis | Percentile wage | Mean | Employment | Jobs per 1,000 | Location quotient | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| 10th | 25th | Median | 75th | 90th | ||||||
| New Jersey | Hourly | $23.99 | $32.77 | $42.40 | $54.56 | $69.72 | $45.51 | 22,990 | 5.37 | 0.93 |
| Annual | $49,900 | $68,150 | $88,190 | $113,480 | $145,010 | $94,660 | ||||
| United States | Hourly | $20.86 | $28.05 | $37.87 | $52.07 | $74.75 | $43.03 | 899,580 | – | – |
| Annual | $43,390 | $58,350 | $78,760 | $108,310 | $155,480 | $89,490 | ||||
- Rank by median
- 8th of 51 states
- Rank by employment
- 15th of 51 states
- Location quotient
- 0.93
- Jobs per 1,000
- 5.37
Ranks count the 50 states and DC with a published value. The location quotient is the occupation's share of New Jersey's employment divided by its national share; 1.00 means the same share as the nation. Take-home pay at these wages: FastCalc's take-home pay calculator.
Metropolitan areas in New Jersey
6 metropolitan areas touching New Jersey publish a row for market research analysts and marketing specialists, sorted by median. Areas crossing a state line are listed under every state they touch; a linked metro has its own profile.
| Area | Median hourly | Median annual | 10th pct (annual) | 90th pct (annual) | Employment | Jobs per 1,000 | Location quotient |
|---|---|---|---|---|---|---|---|
| New York-Newark-Jersey City, NY-NJ | $48.33 | $100,520 | $60,400 | $166,880 | 79,290 | 8.35 | 1.44 |
| Trenton-Princeton, NJ | $39.48 | $82,110 | $49,210 | $138,160 | 1,140 | 4.73 | 0.82 |
| Philadelphia-Camden-Wilmington, PA-NJ-DE-MD | $38.18 | $79,420 | $44,950 | $143,060 | 17,600 | 6.07 | 1.05 |
| Atlantic City-Hammonton, NJ | $33.55 | $69,780 | $37,040 | $105,790 | 520 | 3.10 | 0.54 |
| Allentown-Bethlehem-Easton, PA-NJ | $32.57 | $67,740 | $37,900 | $124,030 | 1,400 | 3.71 | 0.64 |
| Vineland, NJ | $31.25 | $64,990 | $36,400 | $122,100 | 110 | 1.69 | 0.29 |
Neighbouring states
| State | Median hourly | Median annual | Employment | Location quotient |
|---|---|---|---|---|
| New Jersey | $42.40 | $88,190 | 22,990 | 0.93 |
| Delaware | $48.69 | $101,270 | 3,570 | 1.27 |
| New York | $47.39 | $98,580 | 80,500 | 1.44 |
| Pennsylvania | $33.06 | $68,760 | 31,040 | 0.88 |
See the national page for Market Research Analysts and Marketing Specialists (every state ranked) and the New Jersey wage profile (every occupation in the state).
Source and notes
Data: BLS OEWS May 2025, released 2026-05-15. Cross-industry estimates, all ownerships. BLS page: OEWS New Jersey estimates.
- Annual wages assume 2,080 hours a year at the hourly rate; occupations BLS publishes on one basis only show an en dash (–) on the other.
- Employment is rounded to the nearest 10 by BLS. Where BLS withholds a cell, nothing is estimated in its place.