Market Research Analysts and Marketing Specialists Salary in Michigan
In Michigan, market research analysts and marketing specialists earn a median $66,780 a year, well below the national median of $78,760 (−15%); the state ranks 31st of 51 states by median. Market Research Analysts and Marketing Specialists earn 36% more than the median across all occupations in Michigan ($49,270). Among neighbouring states, Ohio pays more (up to $72,790 in Ohio) and Wisconsin and Indiana pay less (down to $63,700 in Indiana). Michigan employs 24,220 market research analysts and marketing specialists, 5.50 per 1,000 jobs, the 14th largest count of any state. A location quotient of 0.95 is close to the national share.
Michigan vs the United States, May 2025
| Area | Basis | Percentile wage | Mean | Employment | Jobs per 1,000 | Location quotient | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| 10th | 25th | Median | 75th | 90th | ||||||
| Michigan | Hourly | $19.68 | $24.04 | $32.11 | $47.03 | $61.15 | $37.14 | 24,220 | 5.50 | 0.95 |
| Annual | $40,930 | $49,990 | $66,780 | $97,820 | $127,190 | $77,240 | ||||
| United States | Hourly | $20.86 | $28.05 | $37.87 | $52.07 | $74.75 | $43.03 | 899,580 | – | – |
| Annual | $43,390 | $58,350 | $78,760 | $108,310 | $155,480 | $89,490 | ||||
- Rank by median
- 31st of 51 states
- Rank by employment
- 14th of 51 states
- Location quotient
- 0.95
- Jobs per 1,000
- 5.50
Ranks count the 50 states and DC with a published value. The location quotient is the occupation's share of Michigan's employment divided by its national share; 1.00 means the same share as the nation. Take-home pay at these wages: FastCalc's take-home pay calculator.
Metropolitan areas in Michigan
16 metropolitan areas and 4 nonmetropolitan areas touching Michigan publish a row for market research analysts and marketing specialists, sorted by median. Areas crossing a state line are listed under every state they touch; a linked metro has its own profile.
| Area | Median hourly | Median annual | 10th pct (annual) | 90th pct (annual) | Employment | Jobs per 1,000 | Location quotient |
|---|---|---|---|---|---|---|---|
| Detroit-Warren-Dearborn, MI | $37.07 | $77,100 | $43,540 | $130,410 | 11,710 | 6.15 | 1.06 |
| Niles, MI | $36.29 | $75,470 | $40,740 | $165,200 | 320 | 5.40 | 0.93 |
| Midland, MI | $34.37 | $71,490 | $41,420 | $103,200 | 200 | 5.44 | 0.94 |
| Battle Creek, MI | $33.84 | $70,380 | $42,080 | $100,560 | 250 | 4.62 | 0.80 |
| Ann Arbor, MI | $31.83 | $66,210 | $39,320 | $126,900 | 1,160 | 5.30 | 0.92 |
| Jackson, MI | $31.50 | $65,510 | $37,960 | $125,610 | 220 | 4.01 | 0.69 |
| Grand Rapids-Wyoming-Kentwood, MI | $31.19 | $64,880 | $40,720 | $108,750 | 2,980 | 4.98 | 0.86 |
| Lansing-East Lansing, MI | $31.10 | $64,690 | $39,580 | $104,980 | 1,050 | 4.81 | 0.83 |
| Monroe, MI | $31.01 | $64,500 | $39,140 | $118,680 | 140 | 3.41 | 0.59 |
| South Bend-Mishawaka, IN-MI | $30.77 | $64,000 | $38,530 | $109,990 | 620 | 4.72 | 0.81 |
| Kalamazoo-Portage, MI | $29.72 | $61,820 | $38,340 | $106,150 | 610 | 4.98 | 0.86 |
| Flint, MI | $28.84 | $59,990 | $38,550 | $97,590 | 410 | 3.07 | 0.53 |
| Traverse City, MI | $28.59 | $59,460 | $38,890 | $96,680 | 340 | 4.90 | 0.85 |
| Saginaw, MI | $28.30 | $58,870 | $34,700 | $102,300 | 320 | 3.94 | 0.68 |
| Muskegon-Norton Shores, MI | $28.08 | $58,400 | $38,450 | $96,390 | 190 | 3.07 | 0.53 |
| Bay City, MI | $26.55 | $55,220 | $35,960 | $105,800 | 110 | 3.35 | 0.58 |
| Southern Michigan nonmetropolitan area | $29.31 | $60,970 | $38,650 | $150,610 | 420 | 3.12 | 0.54 |
| Mid Michigan nonmetropolitan area | $26.68 | $55,500 | $33,680 | $101,800 | 490 | 3.20 | 0.55 |
| Upper Peninsula of Michigan nonmetropolitan area | $26.19 | $54,480 | $33,280 | $95,930 | 380 | 3.41 | 0.59 |
| Northern Michigan nonmetropolitan area | $25.53 | $53,100 | $35,480 | $99,080 | 330 | 2.79 | 0.48 |
Neighbouring states
See the national page for Market Research Analysts and Marketing Specialists (every state ranked) and the Michigan wage profile (every occupation in the state).
Source and notes
Data: BLS OEWS May 2025, released 2026-05-15. Cross-industry estimates, all ownerships. BLS page: OEWS Michigan estimates.
- Annual wages assume 2,080 hours a year at the hourly rate; occupations BLS publishes on one basis only show an en dash (–) on the other.
- Employment is rounded to the nearest 10 by BLS. Where BLS withholds a cell, nothing is estimated in its place.