First-Line Supervisors of Non-Retail Sales Workers
First-Line Supervisors of Non-Retail Sales Workers (SOC 41-1012) earn a median $87,520 a year ($42.08 an hour) in the United States, with 214,390 employed as of May 2025; the highest-paying state is New York.
What first-line supervisors of non-retail sales workers do
First-line supervisors of non-retail sales workers lead sales staff who work outside the retail setting. They watch staff performance to see whether sales targets are met, help with hard or complicated duties, and direct employees who sell, take inventory, reconcile cash receipts, or provide specific services. They draw up work schedules, assign people to duties, and hire, train, and evaluate personnel. They listen to and resolve complaints about services, products, or personnel, keep records of purchases, sales, and requisitions, and consult company officials about ways to raise sales, enlarge markets, and promote the business. Some also handle budgeting, accounting, and personnel work along with supervision. The titles span many industries, from circulation crew leader and bulk plant supervisor to blood donor recruiter supervisor. Supervisors of retail sales are coded separately, in 41-1011.
Typical entry: O*NET respondents most often report a bachelor's degree as the usual education level (about 45 percent).
Also called: Advertising Material Distributors Supervisor, Blood Donor Recruiter Supervisor, Bowling Desk Clerk Supervisor, Bulk Plant Supervisor, Circulation Crew Leader.
National wage percentiles, May 2025
| Area | Basis | Percentile wage | Mean | Employment | ||||
|---|---|---|---|---|---|---|---|---|
| 10th | 25th | Median | 75th | 90th | ||||
| United States | Hourly | $24.19 | $30.74 | $42.08 | $58.68 | $78.88 | $47.77 | 214,390 |
| Annual | $50,320 | $63,940 | $87,520 | $122,050 | $164,070 | $99,370 | ||
Employment per 1,000 jobs and the location quotient are area measures; they appear in the state and metro tables below. To see what a wage in this range leaves after tax, use FastCalc's take-home pay calculator.
Where first-line supervisors of non-retail sales workers earn and work most
Five highest-paying states
| Area | Basis | Percentile wage | Mean | Employment | Jobs per 1,000 | Location quotient | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| 10th | 25th | Median | 75th | 90th | ||||||
| New York | Hourly | $31.01 | $42.49 | $58.55 | $76.53 | $95.26 | $61.28 | 16,870 | 1.74 | 1.26 |
| Annual | $64,490 | $88,380 | $121,780 | $159,180 | $198,130 | $127,450 | ||||
| Massachusetts | Hourly | $30.11 | $40.63 | $55.36 | $71.13 | $82.93 | $57.58 | 5,490 | 1.51 | 1.09 |
| Annual | $62,620 | $84,500 | $115,150 | $147,950 | $172,480 | $119,760 | ||||
| Colorado | Hourly | $29.90 | $39.40 | $53.10 | $76.33 | $97.70 | $59.41 | 8,230 | 2.86 | 2.08 |
| Annual | $62,190 | $81,940 | $110,450 | $158,760 | $203,210 | $123,580 | ||||
| South Dakota | Hourly | $29.38 | $40.71 | $50.81 | $63.11 | $85.28 | $54.80 | 680 | 1.49 | 1.08 |
| Annual | $61,110 | $84,680 | $105,680 | $131,260 | $177,380 | $113,980 | ||||
| New Jersey | Hourly | $29.63 | $39.02 | $47.61 | $63.94 | $80.36 | $53.60 | 10,370 | 2.42 | 1.75 |
| Annual | $61,640 | $81,170 | $99,030 | $132,980 | $167,150 | $111,480 | ||||
Five states with the most jobs
| Area | Basis | Percentile wage | Mean | Employment | Jobs per 1,000 | Location quotient | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| 10th | 25th | Median | 75th | 90th | ||||||
| Texas | Hourly | $21.90 | $26.95 | $35.86 | $48.09 | $66.36 | $40.75 | 20,690 | 1.47 | 1.07 |
| Annual | $45,550 | $56,060 | $74,590 | $100,030 | $138,020 | $84,770 | ||||
| California | Hourly | $24.62 | $30.48 | $39.01 | $55.89 | $74.59 | $46.28 | 19,600 | 1.08 | 0.78 |
| Annual | $51,200 | $63,400 | $81,140 | $116,240 | $155,150 | $96,260 | ||||
| New York | Hourly | $31.01 | $42.49 | $58.55 | $76.53 | $95.26 | $61.28 | 16,870 | 1.74 | 1.26 |
| Annual | $64,490 | $88,380 | $121,780 | $159,180 | $198,130 | $127,450 | ||||
| Florida | Hourly | $23.60 | $29.40 | $39.26 | $51.51 | $67.73 | $43.89 | 15,120 | 1.52 | 1.10 |
| Annual | $49,080 | $61,160 | $81,650 | $107,130 | $140,870 | $91,280 | ||||
| North Carolina | Hourly | $25.79 | $32.24 | $43.84 | $63.61 | $86.87 | $51.91 | 11,080 | 2.24 | 1.63 |
| Annual | $53,650 | $67,060 | $91,200 | $132,320 | $180,680 | $107,980 | ||||
Five highest-paying metropolitan areas
| Area | Basis | Percentile wage | Mean | Employment | Jobs per 1,000 | Location quotient | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| 10th | 25th | Median | 75th | 90th | ||||||
| Boulder, CO | Hourly | $31.73 | $46.91 | $65.57 | $88.46 | $102.06 | $68.54 | 730 | 3.80 | 2.76 |
| Annual | $65,990 | $97,580 | $136,380 | $183,990 | $212,280 | $142,570 | ||||
| Boston-Cambridge-Newton, MA-NH | Hourly | $31.37 | $42.70 | $59.07 | $74.42 | $83.19 | $59.02 | 4,470 | 1.65 | 1.20 |
| Annual | $65,240 | $88,810 | $122,870 | $154,790 | $173,030 | $122,770 | ||||
| New York-Newark-Jersey City, NY-NJ | Hourly | $32.26 | $44.35 | $56.24 | $74.73 | $92.62 | $60.46 | 18,300 | 1.93 | 1.40 |
| Annual | $67,090 | $92,250 | $116,980 | $155,440 | $192,660 | $125,760 | ||||
| Denver-Aurora-Centennial, CO | Hourly | $31.34 | $40.79 | $55.48 | $76.37 | $98.43 | $60.71 | 5,430 | 3.37 | 2.45 |
| Annual | $65,180 | $84,830 | $115,390 | $158,850 | $204,740 | $126,270 | ||||
| Greeley, CO | Hourly | $29.89 | $38.75 | $54.55 | $83.78 | $102.40 | $61.41 | 240 | 1.99 | 1.44 |
| Annual | $62,170 | $80,610 | $113,460 | $174,260 | $212,980 | $127,730 | ||||
Five metropolitan areas with the most jobs
| Area | Basis | Percentile wage | Mean | Employment | Jobs per 1,000 | Location quotient | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| 10th | 25th | Median | 75th | 90th | ||||||
| New York-Newark-Jersey City, NY-NJ | Hourly | $32.26 | $44.35 | $56.24 | $74.73 | $92.62 | $60.46 | 18,300 | 1.93 | 1.40 |
| Annual | $67,090 | $92,250 | $116,980 | $155,440 | $192,660 | $125,760 | ||||
| Atlanta-Sandy Springs-Roswell, GA | Hourly | $23.68 | $31.84 | $43.34 | $56.01 | $76.42 | $46.40 | 6,880 | 2.38 | 1.73 |
| Annual | $49,240 | $66,230 | $90,140 | $116,490 | $158,960 | $96,500 | ||||
| Los Angeles-Long Beach-Anaheim, CA | Hourly | $24.31 | $29.74 | $38.85 | $52.69 | $71.14 | $45.21 | 6,860 | 1.10 | 0.79 |
| Annual | $50,570 | $61,860 | $80,800 | $109,590 | $147,970 | $94,040 | ||||
| Houston-Pasadena-The Woodlands, TX | Hourly | $23.00 | $28.22 | $36.71 | $48.79 | $66.10 | $41.67 | 5,920 | 1.80 | 1.30 |
| Annual | $47,840 | $58,690 | $76,360 | $101,470 | $137,490 | $86,680 | ||||
| Dallas-Fort Worth-Arlington, TX | Hourly | $21.65 | $28.03 | $37.44 | $51.45 | $75.78 | $43.40 | 5,530 | 1.37 | 0.99 |
| Annual | $45,030 | $58,290 | $77,870 | $107,010 | $157,610 | $90,280 | ||||
Top industries employing first-line supervisors of non-retail sales workers
Credit Intermediation and Related Activities (5221 and 5223 only) employ 11.0% of first-line supervisors of non-retail sales workers nationally (23,550 jobs) at a median $93,630 a year ($45.01 an hour), followed by Electronics and Appliance Retailers (9.0%) and Merchant Wholesalers, Durable Goods (4232, 4233, 4235, 4236, 4237, and 4239 only) (7.4%).
| Industry | Employment | Share of occupation | Median annual | Median hourly |
|---|---|---|---|---|
| Credit Intermediation and Related Activities (5221 and 5223 only) NAICS 5220A1 | 23,550 | 11.0% | $93,630 | $45.01 |
| Electronics and Appliance Retailers NAICS 449200 | 19,350 | 9.0% | $60,250 | $28.97 |
| Merchant Wholesalers, Durable Goods (4232, 4233, 4235, 4236, 4237, and 4239 only) NAICS 4230A1 | 15,870 | 7.4% | $89,810 | $43.18 |
| Merchant Wholesalers, Nondurable Goods (4244 and 4248 only) NAICS 4240A1 | 12,240 | 5.7% | $87,510 | $42.07 |
| Telecommunications NAICS 517000 | 10,600 | 4.9% | $74,500 | $35.82 |
Share is the industry's employment over the occupation's national employment (214,390). Industries whose employment BLS withheld are not ranked.
Published medians, May 2021 to May 2025
BLS published a median annual wage of $79,680 for first-line supervisors of non-retail sales workers in May 2021 and $87,520 in May 2025, with employment of 243,920 and 214,390.
| Release | Median annual | Median hourly | Employment |
|---|---|---|---|
| May 2021 | $79,680 | $38.31 | 243,920 |
| May 2022 | $82,850 | $39.83 | 237,520 |
| May 2023 | $84,570 | $40.66 | 227,150 |
| May 2024 | $84,130 | $40.45 | 219,010 |
| May 2025 | $87,520 | $42.08 | 214,390 |
BLS does not design OEWS as a time series: each release pools three years of samples, and occupational classifications, area definitions and estimation methods change between releases, so a difference between two releases is not a measure of change over time. The figures are shown as published, side by side, and nothing is computed from them. See how often OEWS is updated.
Every state, by median wage
51 states and DC publish a row for this occupation. A linked state has its own page with the within-state metro table and comparison; the others appear here only.
| Rank | State | Median hourly | Median annual | 10th pct (annual) | 90th pct (annual) | Employment | Jobs per 1,000 | Location quotient |
|---|---|---|---|---|---|---|---|---|
| 1 | New York profile | $58.55 | $121,780 | $64,490 | $198,130 | 16,870 | 1.74 | 1.26 |
| 2 | Massachusetts profile | $55.36 | $115,150 | $62,620 | $172,480 | 5,490 | 1.51 | 1.09 |
| 3 | Colorado profile | $53.10 | $110,450 | $62,190 | $203,210 | 8,230 | 2.86 | 2.08 |
| 4 | South Dakota profile | $50.81 | $105,680 | $61,110 | $177,380 | 680 | 1.49 | 1.08 |
| 5 | New Jersey profile | $47.61 | $99,030 | $61,640 | $167,150 | 10,370 | 2.42 | 1.75 |
| 6 | Virginia profile | $47.20 | $98,170 | $50,860 | $179,710 | 9,020 | 2.20 | 1.59 |
| 7 | New Hampshire profile | $46.86 | $97,470 | $59,700 | $171,240 | 1,460 | 2.14 | 1.55 |
| 8 | Washington profile | $45.75 | $95,150 | $57,920 | $183,770 | 4,830 | 1.36 | 0.99 |
| 9 | Wisconsin profile | $44.22 | $91,980 | $60,440 | $159,770 | 4,930 | 1.68 | 1.22 |
| 10 | North Carolina profile | $43.84 | $91,200 | $53,650 | $180,680 | 11,080 | 2.24 | 1.63 |
| 11 | Iowa profile | $43.09 | $89,640 | $47,960 | $167,920 | 2,530 | 1.63 | 1.18 |
| 12 | Illinois profile | $42.70 | $88,820 | $51,150 | $162,490 | 5,280 | 0.87 | 0.63 |
| 13 | Minnesota profile | $42.55 | $88,510 | $49,810 | $137,330 | 2,130 | 0.72 | 0.52 |
| 14 | District of Columbia profile | $42.51 | $88,420 | $64,480 | $176,020 | 580 | 0.83 | 0.60 |
| 15 | Delaware profile | $41.47 | $86,260 | $61,920 | $133,470 | 960 | 1.98 | 1.43 |
| 16 | Tennessee profile | $41.34 | $85,980 | $49,800 | $147,900 | 4,510 | 1.38 | 1.00 |
| 17 | Rhode Island profile | $41.07 | $85,420 | $60,530 | $158,090 | 350 | 0.69 | 0.50 |
| 18 | Indiana profile | $40.70 | $84,650 | $56,030 | $145,870 | 3,820 | 1.19 | 0.87 |
| 19 | Alaska profile | $40.34 | $83,900 | $56,810 | $103,790 | 540 | 1.66 | 1.21 |
| 20 | Nebraska profile | $39.90 | $82,980 | $51,700 | $153,790 | 1,870 | 1.83 | 1.32 |
| 21 | Maine profile | $39.86 | $82,910 | $48,880 | $133,890 | 820 | 1.29 | 0.93 |
| 22 | Pennsylvania profile | $39.84 | $82,870 | $53,050 | $136,510 | 5,930 | 0.98 | 0.71 |
| 23 | Maryland profile | $39.72 | $82,620 | $49,360 | $149,170 | 3,050 | 1.10 | 0.80 |
| 24 | Georgia profile | $39.62 | $82,400 | $47,800 | $150,560 | 10,460 | 2.14 | 1.55 |
| 25 | Arizona profile | $39.59 | $82,350 | $46,150 | $156,660 | 2,550 | 0.79 | 0.57 |
| 26 | Vermont profile | $39.35 | $81,850 | $63,180 | $132,120 | 200 | 0.65 | 0.47 |
| 27 | Ohio profile | $39.29 | $81,720 | $48,030 | $159,460 | 5,980 | 1.08 | 0.78 |
| 28 | Florida profile | $39.26 | $81,650 | $49,080 | $140,870 | 15,120 | 1.52 | 1.10 |
| 29 | Utah profile | $39.23 | $81,600 | $45,770 | $132,320 | 1,850 | 1.06 | 0.77 |
| 30 | California profile | $39.01 | $81,140 | $51,200 | $155,150 | 19,600 | 1.08 | 0.78 |
| 31 | Oregon profile | $38.68 | $80,460 | $50,280 | $128,320 | 2,080 | 1.06 | 0.77 |
| 32 | Wyoming profile | $38.57 | $80,230 | $59,440 | $147,990 | 260 | 0.93 | 0.68 |
| 33 | Michigan profile | $38.54 | $80,170 | $49,900 | $158,050 | 3,490 | 0.79 | 0.57 |
| 34 | Missouri profile | $38.19 | $79,440 | $47,570 | $160,460 | 2,910 | 0.99 | 0.72 |
| 35 | North Dakota profile | $38.01 | $79,060 | $41,120 | $136,430 | 310 | 0.72 | 0.52 |
| 36 | Connecticut profile | $37.96 | $78,950 | $50,710 | $160,480 | 1,430 | 0.85 | 0.61 |
| 37 | Idaho profile | $37.60 | $78,200 | $48,270 | $129,480 | 970 | 1.13 | 0.82 |
| 38 | South Carolina profile | $37.08 | $77,130 | $47,630 | $141,210 | 3,230 | 1.40 | 1.02 |
| 39 | Alabama profile | $37.05 | $77,070 | $46,360 | $130,790 | 2,410 | 1.14 | 0.83 |
| 40 | Montana profile | $37.03 | $77,030 | $50,150 | $128,850 | 660 | 1.30 | 0.94 |
| 41 | Nevada profile | $36.90 | $76,750 | $51,100 | $123,120 | 1,510 | 0.97 | 0.70 |
| 42 | New Mexico profile | $36.32 | $75,540 | $49,390 | $137,060 | 880 | 1.01 | 0.73 |
| 43 | Oklahoma profile | $35.98 | $74,840 | $32,860 | $144,540 | 2,620 | 1.54 | 1.11 |
| 44 | Texas profile | $35.86 | $74,590 | $45,550 | $138,020 | 20,690 | 1.47 | 1.07 |
| 45 | Kansas profile | $35.68 | $74,220 | $47,200 | $131,490 | 840 | 0.59 | 0.42 |
| 46 | Louisiana profile | $35.43 | $73,700 | $46,810 | $138,160 | 1,840 | 0.95 | 0.69 |
| 47 | Kentucky profile | $35.25 | $73,320 | $48,850 | $132,100 | 2,090 | 1.04 | 0.76 |
| 48 | Mississippi profile | $32.78 | $68,180 | $43,370 | $112,560 | 1,860 | 1.60 | 1.16 |
| 49 | Arkansas profile | $31.24 | $64,980 | $44,930 | $146,810 | 1,800 | 1.38 | 1.00 |
| 50 | Hawaii profile | $30.52 | $63,490 | $44,310 | $106,110 | 890 | 1.42 | 1.03 |
| 51 | West Virginia profile | $30.27 | $62,970 | $37,890 | $115,870 | 510 | 0.73 | 0.53 |
Related occupations
Occupations in the same SOC broad group (41-1010), with their national median annual wage.
Part of Sales and Related Occupations. Compare any area in the wage explorer.
Source and notes
Data: BLS OEWS May 2025, released 2026-05-15. Cross-industry estimates, all ownerships. BLS page: OEWS 41-1012 First-Line Supervisors of Non-Retail Sales Workers.
- Annual wages assume 2,080 hours a year at the hourly rate; occupations BLS publishes on one basis only show an en dash (–) on the other.
- Employment is rounded to the nearest 10 by BLS. Where BLS withholds a cell, nothing is estimated in its place.
- Top industries: nat4d_M2025_dl.xlsx in oesm25in4.zip (BLS OEWS May 2025, national, 4-digit NAICS, cross-ownership). Employment is the industry's rounded total for this occupation; industries whose employment BLS withheld (**) are not ranked.
- Published medians: national_M2021_dl.xlsx to national_M2024_dl.xlsx in oesm21nat.zip to oesm24nat.zip (BLS OEWS May 2021 to May 2024, national, cross-industry, all ownerships) and the May 2025 spine. Each release is shown as published; nothing is computed between them.
Sources
- BLS Standard Occupational Classification 2018, definition of 41-1012, U.S. Bureau of Labor Statistics (public domain).
- O*NET 30.1 Database, 41-1012.00, National Center for O*NET Development, USDOL/ETA (CC BY 4.0).
- OEWS May 2025 national industry-specific estimates, 4-digit NAICS (oesm25in4.zip), US Bureau of Labor Statistics (public domain).
- OEWS May 2021 national estimates (oesm21nat.zip), US Bureau of Labor Statistics (public domain).
- OEWS May 2022 national estimates (oesm22nat.zip), US Bureau of Labor Statistics (public domain).
- OEWS May 2023 national estimates (oesm23nat.zip), US Bureau of Labor Statistics (public domain).
- OEWS May 2024 national estimates (oesm24nat.zip), US Bureau of Labor Statistics (public domain).
- OEWS May 2025 national estimates (oesm25nat.zip), the site's data spine, US Bureau of Labor Statistics (public domain).
Includes information from O*NET 30.1 Database by the U.S. Department of Labor, Employment and Training Administration, used under the CC BY 4.0 license.
Description written 2026-10-17 in our own words from the sources above.