Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel Salary in Wisconsin
Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel in Wisconsin have a median of $64,020 a year, below the national $69,990 (−9%); the state ranks 23rd of 51 states by median. Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel earn 27% more than the median across all occupations in Wisconsin ($50,270). Among neighbouring states, Minnesota, Michigan and Illinois pay more (up to $75,370 in Minnesota) and Iowa pays less (down to $62,420 in Iowa). Wisconsin employs 22,720 sales representatives of services, except advertising, insurance, financial services, and travel, 7.72 per 1,000 jobs, the 16th largest count of any state. A location quotient of 0.96 is close to the national share.
Wisconsin vs the United States, May 2025
| Area | Basis | Percentile wage | Mean | Employment | Jobs per 1,000 | Location quotient | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| 10th | 25th | Median | 75th | 90th | ||||||
| Wisconsin | Hourly | $19.19 | $23.95 | $30.78 | $42.15 | $59.27 | $35.83 | 22,720 | 7.72 | 0.96 |
| Annual | $39,900 | $49,820 | $64,020 | $87,660 | $123,280 | $74,530 | ||||
| United States | Hourly | $18.26 | $22.92 | $33.65 | $48.31 | $71.56 | $39.63 | 1,256,010 | – | – |
| Annual | $37,980 | $47,670 | $69,990 | $100,480 | $148,840 | $82,430 | ||||
- Rank by median
- 23rd of 51 states
- Rank by employment
- 16th of 50 states
- Location quotient
- 0.96
- Jobs per 1,000
- 7.72
Ranks count the 50 states and DC with a published value. The location quotient is the occupation's share of Wisconsin's employment divided by its national share; 1.00 means the same share as the nation. Take-home pay at these wages: FastCalc's take-home pay calculator.
Metropolitan areas in Wisconsin
15 metropolitan areas and 4 nonmetropolitan areas touching Wisconsin publish a row for sales representatives of services, except advertising, insurance, financial services, and travel, sorted by median. Areas crossing a state line are listed under every state they touch; a linked metro has its own profile.
| Area | Median hourly | Median annual | 10th pct (annual) | 90th pct (annual) | Employment | Jobs per 1,000 | Location quotient |
|---|---|---|---|---|---|---|---|
| Minneapolis-St. Paul-Bloomington, MN-WI | $37.08 | $77,120 | $42,910 | $154,620 | 14,070 | 7.21 | 0.89 |
| Madison, WI | $31.66 | $65,840 | $40,470 | $119,540 | 4,060 | 9.96 | 1.23 |
| Sheboygan, WI | $31.55 | $65,620 | $39,870 | $121,530 | 240 | 4.01 | 0.50 |
| Milwaukee-Waukesha, WI | $31.20 | $64,890 | $40,770 | $122,750 | 6,830 | 8.32 | 1.03 |
| Kenosha, WI | $30.94 | $64,360 | $43,790 | $113,440 | 410 | 5.42 | 0.67 |
| Green Bay, WI | $30.85 | $64,160 | $39,970 | $114,760 | 1,390 | 7.94 | 0.98 |
| Fond du Lac, WI | $30.77 | $63,990 | $38,610 | $116,560 | 280 | 6.29 | 0.78 |
| Racine-Mount Pleasant, WI | $30.64 | $63,730 | $38,500 | $111,790 | 480 | 6.34 | 0.78 |
| Janesville-Beloit, WI | $30.36 | $63,140 | $39,630 | $122,300 | 360 | 5.12 | 0.63 |
| Appleton, WI | $30.21 | $62,840 | $39,900 | $120,200 | 1,010 | 8.16 | 1.01 |
| Duluth, MN-WI | $29.67 | $61,710 | $36,510 | $125,800 | 520 | 4.14 | 0.51 |
| La Crosse-Onalaska, WI-MN | $29.53 | $61,430 | $38,010 | $118,030 | 620 | 7.33 | 0.91 |
| Oshkosh-Neenah, WI | $29.04 | $60,410 | $41,230 | $104,450 | 570 | 6.08 | 0.75 |
| Eau Claire, WI | $29.00 | $60,320 | $37,010 | $105,740 | 580 | 6.75 | 0.84 |
| Wausau, WI | $28.58 | $59,450 | $36,650 | $102,700 | 350 | 5.03 | 0.62 |
| South Central Wisconsin nonmetropolitan area | $29.68 | $61,730 | $37,090 | $127,000 | 990 | 4.71 | 0.58 |
| Northeastern Wisconsin nonmetropolitan area | $29.35 | $61,040 | $37,960 | $126,000 | 1,040 | 5.29 | 0.66 |
| Western Wisconsin nonmetropolitan area | $27.95 | $58,140 | $37,130 | $105,960 | 390 | 3.05 | 0.38 |
| Northwestern Wisconsin nonmetropolitan area | $27.70 | $57,610 | $37,090 | $106,970 | 140 | 2.87 | 0.35 |
Neighbouring states
See the national page for Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel (every state ranked) and the Wisconsin wage profile (every occupation in the state).
Source and notes
Data: BLS OEWS May 2025, released 2026-05-15. Cross-industry estimates, all ownerships. BLS page: OEWS Wisconsin estimates.
- Annual wages assume 2,080 hours a year at the hourly rate; occupations BLS publishes on one basis only show an en dash (–) on the other.
- Employment is rounded to the nearest 10 by BLS. Where BLS withholds a cell, nothing is estimated in its place.