Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel Salary in Florida
Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel in Florida have a median of $60,660 a year, below the national $69,990 (−13%); the state ranks 35th of 51 states by median. Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel earn 27% more than the median across all occupations in Florida ($47,880). Among neighbouring states, Georgia pays more (up to $75,280 in Georgia) and Alabama pays less (down to $58,840 in Alabama). Florida employs 107,650 sales representatives of services, except advertising, insurance, financial services, and travel, 10.8 per 1,000 jobs, the 3rd largest count of any state. A location quotient of 1.34 means the occupation is more concentrated in Florida than nationally.
Florida vs the United States, May 2025
| Area | Basis | Percentile wage | Mean | Employment | Jobs per 1,000 | Location quotient | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| 10th | 25th | Median | 75th | 90th | ||||||
| Florida | Hourly | $17.09 | $21.18 | $29.16 | $40.85 | $62.37 | $35.13 | 107,650 | 10.84 | 1.34 |
| Annual | $35,550 | $44,050 | $60,660 | $84,980 | $129,730 | $73,070 | ||||
| United States | Hourly | $18.26 | $22.92 | $33.65 | $48.31 | $71.56 | $39.63 | 1,256,010 | – | – |
| Annual | $37,980 | $47,670 | $69,990 | $100,480 | $148,840 | $82,430 | ||||
- Rank by median
- 35th of 51 states
- Rank by employment
- 3rd of 50 states
- Location quotient
- 1.34
- Jobs per 1,000
- 10.84
Ranks count the 50 states and DC with a published value. The location quotient is the occupation's share of Florida's employment divided by its national share; 1.00 means the same share as the nation. Take-home pay at these wages: FastCalc's take-home pay calculator.
Metropolitan areas in Florida
22 metropolitan areas and 2 nonmetropolitan areas touching Florida publish a row for sales representatives of services, except advertising, insurance, financial services, and travel, sorted by median. Areas crossing a state line are listed under every state they touch; a linked metro has its own profile.
| Area | Median hourly | Median annual | 10th pct (annual) | 90th pct (annual) | Employment | Jobs per 1,000 | Location quotient |
|---|---|---|---|---|---|---|---|
| Naples-Marco Island, FL | $30.97 | $64,410 | $34,190 | $132,670 | 1,500 | 8.62 | 1.07 |
| Crestview-Fort Walton Beach-Destin, FL | $29.86 | $62,110 | $38,510 | $126,820 | 1,050 | 8.39 | 1.04 |
| Miami-Fort Lauderdale-West Palm Beach, FL | $29.85 | $62,090 | $35,990 | $129,950 | 30,300 | 10.74 | 1.33 |
| Tallahassee, FL | $29.75 | $61,880 | $33,450 | $125,500 | 1,640 | 8.80 | 1.09 |
| Jacksonville, FL | $29.59 | $61,550 | $37,530 | $129,540 | 7,700 | 10.05 | 1.24 |
| Palm Bay-Melbourne-Titusville, FL | $28.99 | $60,290 | $34,310 | $124,560 | 1,920 | 7.84 | 0.97 |
| Gainesville, FL | $28.86 | $60,020 | $35,940 | $116,390 | 910 | 5.95 | 0.74 |
| Tampa-St. Petersburg-Clearwater, FL | $28.66 | $59,600 | $37,250 | $127,710 | 16,050 | 11.09 | 1.37 |
| Orlando-Kissimmee-Sanford, FL | $28.30 | $58,870 | $31,320 | $129,730 | 18,340 | 12.99 | 1.61 |
| Deltona-Daytona Beach-Ormond Beach, FL | $28.24 | $58,750 | $32,160 | $158,950 | 1,920 | 8.73 | 1.08 |
| Sebastian-Vero Beach-West Vero Corridor, FL | $28.02 | $58,270 | $36,360 | $105,630 | 540 | 9.35 | 1.16 |
| Port St. Lucie, FL | $27.86 | $57,960 | $35,900 | $128,850 | 1,200 | 7.05 | 0.87 |
| North Port-Bradenton-Sarasota, FL | $27.78 | $57,780 | $35,110 | $121,900 | 3,570 | 10.50 | 1.30 |
| Cape Coral-Fort Myers, FL | $27.70 | $57,620 | $36,390 | $115,690 | 3,170 | 10.39 | 1.29 |
| Wildwood-The Villages, FL | $27.62 | $57,440 | $33,920 | $102,420 | 240 | 5.73 | 0.71 |
| Pensacola-Ferry Pass-Brent, FL | $27.05 | $56,250 | $30,360 | $107,160 | 1,500 | 7.86 | 0.97 |
| Punta Gorda, FL | $25.96 | $54,000 | $34,690 | $129,920 | 510 | 8.90 | 1.10 |
| Ocala, FL | $25.88 | $53,820 | $34,370 | $131,080 | 860 | 7.07 | 0.88 |
| Homosassa Springs, FL | $25.67 | $53,400 | $29,100 | $110,150 | 190 | 5.40 | 0.67 |
| Panama City-Panama City Beach, FL | $23.49 | $48,860 | $34,540 | $102,770 | 620 | 6.79 | 0.84 |
| Sebring, FL | $22.60 | $47,000 | $33,450 | $98,090 | 210 | 7.37 | 0.91 |
| Lakeland-Winter Haven, FL | $22.15 | $46,070 | $38,800 | $96,330 | 2,250 | 8.48 | 1.05 |
| South Florida nonmetropolitan area | $29.86 | $62,120 | $31,830 | $118,470 | 610 | 6.92 | 0.86 |
| North Florida nonmetropolitan area | $27.72 | $57,650 | $35,940 | $112,400 | 460 | 4.08 | 0.51 |
Neighbouring states
See the national page for Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel (every state ranked) and the Florida wage profile (every occupation in the state).
Source and notes
Data: BLS OEWS May 2025, released 2026-05-15. Cross-industry estimates, all ownerships. BLS page: OEWS Florida estimates.
- Annual wages assume 2,080 hours a year at the hourly rate; occupations BLS publishes on one basis only show an en dash (–) on the other.
- Employment is rounded to the nearest 10 by BLS. Where BLS withholds a cell, nothing is estimated in its place.