Marketing Managers
Marketing Managers (SOC 11-2021) earn a median $166,790 a year ($80.19 an hour) in the United States, with 395,240 employed as of May 2025; the highest-paying state is Massachusetts.
What marketing managers do
Marketing managers decide how a company will find customers and present its products or services to them. They study the demand for what the firm sells, look at competitors, and identify likely buyers. From that research they set marketing strategy, propose pricing meant to balance profit or market share against customer satisfaction, and oversee the development of new products when trends point to a gap. They also direct the hiring, training, and evaluation of marketing or sales staff and oversee their daily activities. Other tasks include judging the financial side of a product launch, such as budgets and expected returns, and compiling descriptions of the product and service lines. Marketing managers differ from advertising and promotions managers, who focus on particular campaigns, and from sales managers, who direct the people who actually sell. Consultation with product development staff on specifications such as design, color, or packaging is part of the work, and sales forecasting helps judge whether products will be profitable.
Typical entry: O*NET respondents most often report a bachelor's degree as the typical level of education for this occupation.
Also called: Account Supervisor, Brand Manager, Business Developer, Business Development Director, Business Development Manager.
National wage percentiles, May 2025
| Area | Basis | Percentile wage | Mean | Employment | ||||
|---|---|---|---|---|---|---|---|---|
| 10th | 25th | Median | 75th | 90th | ||||
| United States | Hourly | $43.39 | $59.15 | $80.19 | $104.04 | $141.16 | $85.47 | 395,240 |
| Annual | $90,260 | $123,020 | $166,790 | $216,410 | $293,610 | $177,770 | ||
Employment per 1,000 jobs and the location quotient are area measures; they appear in the state and metro tables below. To see what a wage in this range leaves after tax, use FastCalc's take-home pay calculator.
Where marketing managers earn and work most
Five highest-paying states
| Area | Basis | Percentile wage | Mean | Employment | Jobs per 1,000 | Location quotient | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| 10th | 25th | Median | 75th | 90th | ||||||
| Massachusetts | Hourly | $58.82 | $80.43 | $101.93 | $125.68 | $149.28 | $102.52 | 14,270 | 3.92 | 1.54 |
| Annual | $122,350 | $167,290 | $212,020 | $261,420 | $310,510 | $213,230 | ||||
| California | Hourly | $50.18 | $67.28 | $93.09 | $130.46 | $156.93 | $99.93 | 54,660 | 3.00 | 1.18 |
| Annual | $104,370 | $139,950 | $193,620 | $271,360 | $326,400 | $207,860 | ||||
| Virginia | Hourly | $51.78 | $68.66 | $90.30 | $118.70 | $140.59 | $94.20 | 6,890 | 1.68 | 0.66 |
| Annual | $107,710 | $142,820 | $187,820 | $246,900 | $292,430 | $195,940 | ||||
| Colorado | Hourly | $58.44 | $71.69 | $87.85 | $107.44 | $139.36 | $94.33 | 6,010 | 2.09 | 0.82 |
| Annual | $121,560 | $149,100 | $182,730 | $223,470 | $289,870 | $196,210 | ||||
| New York | Hourly | $50.07 | $67.38 | $87.12 | $112.37 | $155.92 | $97.35 | 54,000 | 5.57 | 2.19 |
| Annual | $104,140 | $140,140 | $181,200 | $233,730 | $324,310 | $202,480 | ||||
Five states with the most jobs
| Area | Basis | Percentile wage | Mean | Employment | Jobs per 1,000 | Location quotient | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| 10th | 25th | Median | 75th | 90th | ||||||
| California | Hourly | $50.18 | $67.28 | $93.09 | $130.46 | $156.93 | $99.93 | 54,660 | 3.00 | 1.18 |
| Annual | $104,370 | $139,950 | $193,620 | $271,360 | $326,400 | $207,860 | ||||
| New York | Hourly | $50.07 | $67.38 | $87.12 | $112.37 | $155.92 | $97.35 | 54,000 | 5.57 | 2.19 |
| Annual | $104,140 | $140,140 | $181,200 | $233,730 | $324,310 | $202,480 | ||||
| Texas | Hourly | $39.34 | $51.02 | $71.10 | $96.36 | $124.61 | $76.83 | 44,680 | 3.18 | 1.25 |
| Annual | $81,820 | $106,110 | $147,880 | $200,430 | $259,200 | $159,810 | ||||
| Florida | Hourly | $37.62 | $50.00 | $68.57 | $97.83 | $125.63 | $76.45 | 24,820 | 2.50 | 0.98 |
| Annual | $78,250 | $104,010 | $142,620 | $203,490 | $261,310 | $159,010 | ||||
| Illinois | Hourly | $46.15 | $59.76 | $78.30 | $101.94 | $132.86 | $81.91 | 21,140 | 3.47 | 1.36 |
| Annual | $95,990 | $124,300 | $162,860 | $212,040 | $276,340 | $170,370 | ||||
Five highest-paying metropolitan areas
| Area | Basis | Percentile wage | Mean | Employment | Jobs per 1,000 | Location quotient | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| 10th | 25th | Median | 75th | 90th | ||||||
| San Jose-Sunnyvale-Santa Clara, CA | Hourly | $69.07 | $88.65 | $111.24 | $153.32 | $168.34 | $122.77 | 7,300 | 6.43 | 2.53 |
| Annual | $143,670 | $184,390 | $231,370 | $318,910 | $350,150 | $255,360 | ||||
| San Francisco-Oakland-Fremont, CA | Hourly | $64.42 | $84.02 | $106.00 | $148.61 | $160.30 | $113.42 | 11,170 | 4.71 | 1.85 |
| Annual | $133,990 | $174,750 | $220,480 | $309,110 | $333,430 | $235,920 | ||||
| Boston-Cambridge-Newton, MA-NH | Hourly | $63.04 | $81.29 | $102.84 | $129.47 | $150.44 | $104.22 | 11,940 | 4.42 | 1.74 |
| Annual | $131,130 | $169,070 | $213,910 | $269,300 | $312,910 | $216,770 | ||||
| Billings, MT | Hourly | $43.08 | $56.37 | $102.29 | $102.29 | $102.29 | $84.84 | 160 | 1.72 | 0.68 |
| Annual | $89,600 | $117,260 | $212,760 | $212,760 | $212,760 | $176,460 | ||||
| Trenton-Princeton, NJ | Hourly | $63.45 | $81.30 | $100.21 | $110.02 | $138.78 | $99.45 | 1,250 | 5.19 | 2.04 |
| Annual | $131,980 | $169,100 | $208,440 | $228,840 | $288,660 | $206,860 | ||||
Five metropolitan areas with the most jobs
| Area | Basis | Percentile wage | Mean | Employment | Jobs per 1,000 | Location quotient | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| 10th | 25th | Median | 75th | 90th | ||||||
| New York-Newark-Jersey City, NY-NJ | Hourly | $55.79 | $75.01 | $92.71 | $118.27 | $156.25 | $99.89 | 54,730 | 5.77 | 2.27 |
| Annual | $116,040 | $156,020 | $192,840 | $246,000 | $324,990 | $207,770 | ||||
| Los Angeles-Long Beach-Anaheim, CA | Hourly | $48.25 | $62.77 | $82.64 | $106.69 | $153.34 | $92.98 | 18,550 | 2.96 | 1.16 |
| Annual | $100,360 | $130,560 | $171,900 | $221,920 | $318,960 | $193,390 | ||||
| Chicago-Naperville-Elgin, IL-IN | Hourly | $47.31 | $61.28 | $79.49 | $102.54 | $133.28 | $83.19 | 17,400 | 3.85 | 1.52 |
| Annual | $98,400 | $127,450 | $165,340 | $213,290 | $277,220 | $173,020 | ||||
| Dallas-Fort Worth-Arlington, TX | Hourly | $40.89 | $52.90 | $74.74 | $99.90 | $129.15 | $78.91 | 16,320 | 4.03 | 1.59 |
| Annual | $85,050 | $110,040 | $155,460 | $207,790 | $268,640 | $164,130 | ||||
| Boston-Cambridge-Newton, MA-NH | Hourly | $63.04 | $81.29 | $102.84 | $129.47 | $150.44 | $104.22 | 11,940 | 4.42 | 1.74 |
| Annual | $131,130 | $169,070 | $213,910 | $269,300 | $312,910 | $216,770 | ||||
Top industries employing marketing managers
Management of Companies and Enterprises employ 13.3% of marketing managers nationally (52,430 jobs) at a median $172,580 a year ($82.97 an hour), followed by Management, Scientific, and Technical Consulting Services (7.3%) and Computer Systems Design and Related Services (6.5%).
| Industry | Employment | Share of occupation | Median annual | Median hourly |
|---|---|---|---|---|
| Management of Companies and Enterprises NAICS 551100 | 52,430 | 13.3% | $172,580 | $82.97 |
| Management, Scientific, and Technical Consulting Services NAICS 541600 | 28,720 | 7.3% | $158,610 | $76.25 |
| Computer Systems Design and Related Services NAICS 541500 | 25,860 | 6.5% | $194,300 | $93.41 |
| Advertising, Public Relations, and Related Services NAICS 541800 | 14,450 | 3.7% | $168,420 | $80.97 |
| Software Publishers NAICS 513200 | 12,990 | 3.3% | $206,400 | $99.23 |
Share is the industry's employment over the occupation's national employment (395,240). Industries whose employment BLS withheld are not ranked.
Published medians, May 2021 to May 2025
BLS published a median annual wage of $135,030 for marketing managers in May 2021 and $166,790 in May 2025, with employment of 278,690 and 395,240.
| Release | Median annual | Median hourly | Employment |
|---|---|---|---|
| May 2021 | $135,030 | $64.92 | 278,690 |
| May 2022 | $140,040 | $67.33 | 328,570 |
| May 2023 | $157,620 | $75.78 | 368,940 |
| May 2024 | $161,030 | $77.42 | 384,980 |
| May 2025 | $166,790 | $80.19 | 395,240 |
BLS does not design OEWS as a time series: each release pools three years of samples, and occupational classifications, area definitions and estimation methods change between releases, so a difference between two releases is not a measure of change over time. The figures are shown as published, side by side, and nothing is computed from them. See how often OEWS is updated.
Every state, by median wage
49 states and DC publish a row for this occupation. A linked state has its own page with the within-state metro table and comparison; the others appear here only.
| Rank | State | Median hourly | Median annual | 10th pct (annual) | 90th pct (annual) | Employment | Jobs per 1,000 | Location quotient |
|---|---|---|---|---|---|---|---|---|
| 1 | Massachusetts profile | $101.93 | $212,020 | $122,350 | $310,510 | 14,270 | 3.92 | 1.54 |
| 2 | California profile | $93.09 | $193,620 | $104,370 | $326,400 | 54,660 | 3.00 | 1.18 |
| 3 | Virginia profile | $90.30 | $187,820 | $107,710 | $292,430 | 6,890 | 1.68 | 0.66 |
| 4 | Colorado profile | $87.85 | $182,730 | $121,560 | $289,870 | 6,010 | 2.09 | 0.82 |
| 5 | New York profile | $87.12 | $181,200 | $104,140 | $324,310 | 54,000 | 5.57 | 2.19 |
| 6 | New Jersey profile | $86.56 | $180,040 | $126,760 | $298,870 | 13,510 | 3.15 | 1.24 |
| 7 | District of Columbia profile | $85.18 | $177,170 | $107,400 | $291,740 | 3,470 | 4.95 | 1.95 |
| 8 | Minnesota profile | $83.32 | $173,300 | $103,160 | $303,350 | 8,500 | 2.88 | 1.13 |
| 9 | Washington profile | $82.82 | $172,270 | $98,220 | $293,590 | 8,880 | 2.50 | 0.98 |
| 10 | Connecticut profile | $81.36 | $169,240 | $101,330 | $283,930 | 5,800 | 3.42 | 1.34 |
| 11 | South Dakota profile | $80.65 | $167,750 | $101,350 | $233,820 | 220 | 0.49 | 0.19 |
| 12 | Montana profile | $79.61 | $165,580 | $90,670 | $212,760 | ** | ** | ** |
| 13 | North Carolina profile | $79.56 | $165,480 | $96,760 | $274,100 | 10,790 | 2.18 | 0.86 |
| 14 | Illinois profile | $78.30 | $162,860 | $95,990 | $276,340 | 21,140 | 3.47 | 1.36 |
| 15 | Wyoming profile | $77.68 | $161,580 | $96,690 | $220,380 | 100 | 0.36 | 0.14 |
| 16 | Oregon profile | $77.67 | $161,560 | $93,220 | $280,020 | 4,960 | 2.52 | 0.99 |
| 17 | Georgia profile | $77.29 | $160,760 | $94,390 | $277,180 | 8,510 | 1.74 | 0.69 |
| 18 | Kansas profile | $74.28 | $154,510 | $97,870 | $243,790 | 1,570 | 1.09 | 0.43 |
| 19 | Maryland profile | $74.11 | $154,160 | $82,830 | $256,260 | 6,510 | 2.36 | 0.93 |
| 20 | Pennsylvania profile | $72.51 | $150,810 | $76,990 | $246,320 | 13,840 | 2.28 | 0.90 |
| 21 | Texas profile | $71.10 | $147,880 | $81,820 | $259,200 | 44,680 | 3.18 | 1.25 |
| 22 | South Carolina profile | $68.89 | $143,290 | $79,870 | $275,430 | 3,760 | 1.63 | 0.64 |
| 23 | New Hampshire profile | $68.89 | $143,280 | $96,990 | $229,920 | 1,460 | 2.13 | 0.84 |
| 24 | Florida profile | $68.57 | $142,620 | $78,250 | $261,310 | 24,820 | 2.50 | 0.98 |
| 25 | Idaho profile | $68.31 | $142,090 | $76,690 | $251,590 | 1,320 | 1.54 | 0.61 |
| 26 | Utah profile | $67.23 | $139,830 | $79,400 | $229,240 | 6,100 | 3.52 | 1.38 |
| 27 | Michigan profile | $66.59 | $138,510 | $80,260 | $222,910 | 6,620 | 1.50 | 0.59 |
| 28 | Arkansas profile | $65.63 | $136,520 | $67,340 | $223,680 | 1,860 | 1.43 | 0.56 |
| 29 | Indiana profile | $65.51 | $136,260 | $82,380 | $233,460 | 3,350 | 1.05 | 0.41 |
| 30 | Maine profile | $65.09 | $135,380 | $92,710 | $232,310 | 1,320 | 2.06 | 0.81 |
| 31 | Wisconsin profile | $64.23 | $133,600 | $83,990 | $211,990 | 4,890 | 1.66 | 0.65 |
| 32 | Ohio profile | $63.62 | $132,330 | $77,490 | $224,990 | 10,620 | 1.91 | 0.75 |
| 33 | Arizona profile | $63.57 | $132,220 | $86,010 | $225,150 | 4,870 | 1.50 | 0.59 |
| 34 | Tennessee profile | $63.46 | $131,990 | $78,790 | $222,680 | 7,730 | 2.36 | 0.93 |
| 35 | Iowa profile | $63.04 | $131,120 | $80,160 | $203,180 | 2,210 | 1.42 | 0.56 |
| 36 | Missouri profile | $62.76 | $130,550 | $76,160 | $226,700 | 6,550 | 2.23 | 0.88 |
| 37 | Kentucky profile | $61.98 | $128,930 | $77,340 | $204,550 | 1,930 | 0.97 | 0.38 |
| 38 | Oklahoma profile | $61.02 | $126,920 | $69,990 | $210,760 | 1,420 | 0.83 | 0.33 |
| 39 | North Dakota profile | $60.38 | $125,580 | $78,340 | $198,340 | 180 | 0.41 | 0.16 |
| 40 | New Mexico profile | $59.13 | $122,980 | $77,540 | $204,770 | 800 | 0.92 | 0.36 |
| 41 | Louisiana profile | $58.01 | $120,650 | $72,800 | $208,180 | 940 | 0.49 | 0.19 |
| 42 | Alabama profile | $57.77 | $120,160 | $70,790 | $225,300 | 1,540 | 0.73 | 0.29 |
| 43 | Hawaii profile | $56.62 | $117,770 | $68,610 | $218,210 | 570 | 0.91 | 0.36 |
| 44 | Alaska profile | $55.90 | $116,270 | $79,640 | $196,800 | 240 | 0.75 | 0.29 |
| 45 | Nebraska profile | $53.16 | $110,570 | $74,510 | $194,650 | 1,910 | 1.87 | 0.73 |
| 46 | Nevada profile | $51.71 | $107,550 | $66,660 | $221,890 | 3,430 | 2.21 | 0.87 |
| 47 | Mississippi profile | $48.53 | $100,940 | $61,790 | $209,090 | 770 | 0.66 | 0.26 |
| 48 | West Virginia profile | $47.48 | $98,750 | $70,970 | $194,200 | 300 | 0.43 | 0.17 |
| – | Delaware profile | * | * | * | * | 1,060 | 2.19 | 0.86 |
Related occupations
Occupations in the same SOC broad group (11-2020), with their national median annual wage.
Part of Management Occupations. Compare any area in the wage explorer.
Source and notes
Data: BLS OEWS May 2025, released 2026-05-15. Cross-industry estimates, all ownerships. BLS page: OEWS 11-2021 Marketing Managers.
*- Wage estimate not available.
**- Employment estimate not available.
- Annual wages assume 2,080 hours a year at the hourly rate; occupations BLS publishes on one basis only show an en dash (–) on the other.
- Employment is rounded to the nearest 10 by BLS. Where BLS withholds a cell, nothing is estimated in its place.
- Top industries: nat4d_M2025_dl.xlsx in oesm25in4.zip (BLS OEWS May 2025, national, 4-digit NAICS, cross-ownership). Employment is the industry's rounded total for this occupation; industries whose employment BLS withheld (**) are not ranked.
- Published medians: national_M2021_dl.xlsx to national_M2024_dl.xlsx in oesm21nat.zip to oesm24nat.zip (BLS OEWS May 2021 to May 2024, national, cross-industry, all ownerships) and the May 2025 spine. Each release is shown as published; nothing is computed between them.
Sources
- BLS Standard Occupational Classification 2018, definition of 11-2021, U.S. Bureau of Labor Statistics (public domain).
- O*NET 30.1 Database, 11-2021.00, National Center for O*NET Development, USDOL/ETA (CC BY 4.0).
- OEWS May 2025 national industry-specific estimates, 4-digit NAICS (oesm25in4.zip), US Bureau of Labor Statistics (public domain).
- OEWS May 2021 national estimates (oesm21nat.zip), US Bureau of Labor Statistics (public domain).
- OEWS May 2022 national estimates (oesm22nat.zip), US Bureau of Labor Statistics (public domain).
- OEWS May 2023 national estimates (oesm23nat.zip), US Bureau of Labor Statistics (public domain).
- OEWS May 2024 national estimates (oesm24nat.zip), US Bureau of Labor Statistics (public domain).
- OEWS May 2025 national estimates (oesm25nat.zip), the site's data spine, US Bureau of Labor Statistics (public domain).
Includes information from O*NET 30.1 Database by the U.S. Department of Labor, Employment and Training Administration, used under the CC BY 4.0 license.
Description written 2026-10-17 in our own words from the sources above.