Demonstrators and Product Promoters
Demonstrators and Product Promoters (SOC 41-9011) earn a median $39,320 a year ($18.91 an hour) in the United States, with 64,520 employed as of May 2025; the highest-paying state is Michigan.
What demonstrators and product promoters do
Demonstrators and product promoters show merchandise and answer questions to generate public interest in buying it, and they may sell what they demonstrate. They hand out product samples, coupons, brochures, or other incentives that encourage purchases, demonstrate or explain products, methods, or services, and recommend particular purchases to meet customers' needs. To prepare, they research the products they will present and arrange displays or demonstration areas that catch the eye of prospective customers. They keep their areas neat during the work and put items back where they belong afterward. They record and report demonstration-related details, such as how many questions the audience asked or how many coupons went out, and when they sell the product they keep sales records. Names for the job include brand ambassador, demonstration specialist, and appliance counselor.
Typical entry: O*NET respondents most often report a high school diploma or equivalent as the usual education level (about 64 percent).
Also called: Appliance Counselor, Bell Ringer, Brand Ambassador, Collector, Demo Specialist (Demonstration Specialist).
National wage percentiles, May 2025
| Area | Basis | Percentile wage | Mean | Employment | ||||
|---|---|---|---|---|---|---|---|---|
| 10th | 25th | Median | 75th | 90th | ||||
| United States | Hourly | $15.00 | $16.90 | $18.91 | $25.79 | $30.70 | $21.91 | 64,520 |
| Annual | $31,200 | $35,160 | $39,320 | $53,640 | $63,850 | $45,580 | ||
Employment per 1,000 jobs and the location quotient are area measures; they appear in the state and metro tables below. To see what a wage in this range leaves after tax, use FastCalc's take-home pay calculator.
Where demonstrators and product promoters earn and work most
Five highest-paying states
| Area | Basis | Percentile wage | Mean | Employment | Jobs per 1,000 | Location quotient | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| 10th | 25th | Median | 75th | 90th | ||||||
| Michigan | Hourly | $16.28 | $19.60 | $24.18 | $29.13 | $31.08 | $24.74 | 1,360 | 0.31 | 0.74 |
| Annual | $33,870 | $40,760 | $50,290 | $60,590 | $64,650 | $51,470 | ||||
| New York | Hourly | $16.74 | $18.45 | $23.63 | $27.48 | $29.51 | $24.07 | 4,510 | 0.47 | 1.12 |
| Annual | $34,820 | $38,380 | $49,150 | $57,150 | $61,390 | $50,060 | ||||
| Indiana | Hourly | $13.59 | $15.85 | $22.90 | $23.78 | $28.65 | $21.11 | 530 | 0.17 | 0.40 |
| Annual | $28,260 | $32,970 | $47,630 | $49,460 | $59,590 | $43,900 | ||||
| Rhode Island | Hourly | $18.14 | $18.45 | $22.88 | $32.79 | $32.97 | $23.92 | 50 | 0.09 | 0.22 |
| Annual | $37,730 | $38,370 | $47,600 | $68,210 | $68,580 | $49,760 | ||||
| Massachusetts | Hourly | $17.81 | $18.63 | $22.88 | $28.95 | $32.87 | $24.63 | 1,000 | 0.27 | 0.66 |
| Annual | $37,050 | $38,760 | $47,590 | $60,210 | $68,370 | $51,220 | ||||
Five states with the most jobs
| Area | Basis | Percentile wage | Mean | Employment | Jobs per 1,000 | Location quotient | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| 10th | 25th | Median | 75th | 90th | ||||||
| California | Hourly | $17.44 | $18.15 | $22.22 | $29.18 | $35.92 | $24.89 | 18,140 | 1.00 | 2.40 |
| Annual | $36,280 | $37,750 | $46,220 | $60,680 | $74,710 | $51,760 | ||||
| Texas | Hourly | $14.96 | $17.44 | $18.64 | $22.70 | $36.10 | $21.98 | 4,930 | 0.35 | 0.84 |
| Annual | $31,110 | $36,260 | $38,780 | $47,220 | $75,090 | $45,720 | ||||
| New York | Hourly | $16.74 | $18.45 | $23.63 | $27.48 | $29.51 | $24.07 | 4,510 | 0.47 | 1.12 |
| Annual | $34,820 | $38,380 | $49,150 | $57,150 | $61,390 | $50,060 | ||||
| Washington | Hourly | $16.86 | $17.59 | $18.59 | $21.73 | $25.82 | $20.04 | 4,020 | 1.13 | 2.73 |
| Annual | $35,060 | $36,580 | $38,670 | $45,200 | $53,710 | $41,690 | ||||
| Florida | Hourly | $14.03 | $14.77 | $15.05 | $20.79 | $30.38 | $19.15 | 3,160 | 0.32 | 0.77 |
| Annual | $29,180 | $30,720 | $31,300 | $43,240 | $63,190 | $39,820 | ||||
Five highest-paying metropolitan areas
| Area | Basis | Percentile wage | Mean | Employment | Jobs per 1,000 | Location quotient | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| 10th | 25th | Median | 75th | 90th | ||||||
| Los Angeles-Long Beach-Anaheim, CA | Hourly | $17.71 | $19.00 | $28.86 | $30.00 | $35.07 | $26.34 | 6,400 | 1.02 | 2.46 |
| Annual | $36,830 | $39,530 | $60,040 | $62,400 | $72,950 | $54,790 | ||||
| Kingsport-Bristol, TN-VA | Hourly | $13.82 | $13.82 | $28.60 | $36.10 | $36.10 | $25.97 | ** | ** | ** |
| Annual | $28,750 | $28,750 | $59,480 | $75,090 | $75,090 | $54,010 | ||||
| Detroit-Warren-Dearborn, MI | Hourly | $17.01 | $19.82 | $27.81 | $30.84 | $36.12 | $26.44 | 430 | 0.23 | 0.55 |
| Annual | $35,390 | $41,220 | $57,830 | $64,150 | $75,130 | $55,000 | ||||
| Tulsa, OK | Hourly | $15.85 | $16.49 | $25.12 | $28.05 | $29.90 | $23.63 | ** | ** | ** |
| Annual | $32,970 | $34,310 | $52,250 | $58,340 | $62,180 | $49,140 | ||||
| Grand Rapids-Wyoming-Kentwood, MI | Hourly | $15.00 | $17.79 | $25.03 | $30.17 | $30.40 | $24.20 | ** | ** | ** |
| Annual | $31,200 | $37,000 | $52,060 | $62,750 | $63,240 | $50,340 | ||||
Five metropolitan areas with the most jobs
| Area | Basis | Percentile wage | Mean | Employment | Jobs per 1,000 | Location quotient | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| 10th | 25th | Median | 75th | 90th | ||||||
| Los Angeles-Long Beach-Anaheim, CA | Hourly | $17.71 | $19.00 | $28.86 | $30.00 | $35.07 | $26.34 | 6,400 | 1.02 | 2.46 |
| Annual | $36,830 | $39,530 | $60,040 | $62,400 | $72,950 | $54,790 | ||||
| New York-Newark-Jersey City, NY-NJ | Hourly | $16.77 | $17.60 | $21.62 | $27.48 | $29.14 | $22.99 | 3,800 | 0.40 | 0.96 |
| Annual | $34,880 | $36,610 | $44,980 | $57,150 | $60,610 | $47,810 | ||||
| Phoenix-Mesa-Chandler, AZ | Hourly | $15.47 | $15.47 | $19.13 | $27.48 | $29.08 | $21.92 | 2,580 | 1.08 | 2.61 |
| Annual | $32,180 | $32,180 | $39,780 | $57,150 | $60,490 | $45,580 | ||||
| Chicago-Naperville-Elgin, IL-IN | Hourly | $15.00 | $15.51 | $17.50 | $21.49 | $26.73 | $20.29 | 2,520 | 0.56 | 1.35 |
| Annual | $31,200 | $32,260 | $36,400 | $44,690 | $55,600 | $42,200 | ||||
| Seattle-Tacoma-Bellevue, WA | Hourly | $17.97 | $18.56 | $18.80 | $22.19 | $27.40 | $20.74 | 1,940 | 0.93 | 2.24 |
| Annual | $37,380 | $38,600 | $39,110 | $46,160 | $56,990 | $43,140 | ||||
Top industries employing demonstrators and product promoters
Advertising, Public Relations, and Related Services employ 26.9% of demonstrators and product promoters nationally (17,360 jobs) at a median $36,650 a year ($17.62 an hour), followed by Beverage Manufacturing (18.0%) and Food and Beverage Retailers (4451 and 4452 only) (12.2%).
| Industry | Employment | Share of occupation | Median annual | Median hourly |
|---|---|---|---|---|
| Advertising, Public Relations, and Related Services NAICS 541800 | 17,360 | 26.9% | $36,650 | $17.62 |
| Beverage Manufacturing NAICS 312100 | 11,620 | 18.0% | $44,170 | $21.24 |
| Food and Beverage Retailers (4451 and 4452 only) NAICS 4450A1 | 7,900 | 12.2% | $38,680 | $18.60 |
| Management, Scientific, and Technical Consulting Services NAICS 541600 | 5,190 | 8.0% | $59,280 | $28.50 |
| Merchant Wholesalers, Nondurable Goods (4244 and 4248 only) NAICS 4240A1 | 1,170 | 1.8% | $38,790 | $18.65 |
Share is the industry's employment over the occupation's national employment (64,520). Industries whose employment BLS withheld are not ranked.
Published medians, May 2021 to May 2025
BLS published a median annual wage of $32,350 for demonstrators and product promoters in May 2021 and $39,320 in May 2025, with employment of 40,680 and 64,520.
| Release | Median annual | Median hourly | Employment |
|---|---|---|---|
| May 2021 | $32,350 | $15.55 | 40,680 |
| May 2022 | $34,770 | $16.71 | 43,410 |
| May 2023 | $36,970 | $17.77 | 50,790 |
| May 2024 | $37,960 | $18.25 | 64,770 |
| May 2025 | $39,320 | $18.91 | 64,520 |
BLS does not design OEWS as a time series: each release pools three years of samples, and occupational classifications, area definitions and estimation methods change between releases, so a difference between two releases is not a measure of change over time. The figures are shown as published, side by side, and nothing is computed from them. See how often OEWS is updated.
Every state, by median wage
48 states and DC publish a row for this occupation. A linked state has its own page with the within-state metro table and comparison; the others appear here only.
| Rank | State | Median hourly | Median annual | 10th pct (annual) | 90th pct (annual) | Employment | Jobs per 1,000 | Location quotient |
|---|---|---|---|---|---|---|---|---|
| 1 | Michigan profile | $24.18 | $50,290 | $33,870 | $64,650 | 1,360 | 0.31 | 0.74 |
| 2 | New York profile | $23.63 | $49,150 | $34,820 | $61,390 | 4,510 | 0.47 | 1.12 |
| 3 | Indiana profile | $22.90 | $47,630 | $28,260 | $59,590 | 530 | 0.17 | 0.40 |
| 4 | Rhode Island profile | $22.88 | $47,600 | $37,730 | $68,580 | 50 | 0.09 | 0.22 |
| 5 | Massachusetts profile | $22.88 | $47,590 | $37,050 | $68,370 | 1,000 | 0.27 | 0.66 |
| 6 | California profile | $22.22 | $46,220 | $36,280 | $74,710 | 18,140 | 1.00 | 2.40 |
| 7 | Oklahoma profile | $22.00 | $45,760 | $24,660 | $58,340 | 470 | 0.27 | 0.66 |
| 8 | Nevada profile | $21.65 | $45,030 | $30,900 | $100,770 | 1,200 | 0.78 | 1.87 |
| 9 | Kentucky profile | $20.63 | $42,910 | $30,170 | $71,170 | 480 | 0.24 | 0.58 |
| 10 | Virginia profile | $20.00 | $41,600 | $28,580 | $60,670 | 1,870 | 0.46 | 1.10 |
| 11 | Arizona profile | $19.13 | $39,780 | $32,180 | $60,490 | 3,130 | 0.97 | 2.33 |
| 12 | District of Columbia profile | $19.11 | $39,750 | $39,030 | $54,030 | 150 | 0.22 | 0.52 |
| 13 | Maryland profile | $18.70 | $38,900 | $33,120 | $50,420 | 170 | 0.06 | 0.15 |
| 14 | Texas profile | $18.64 | $38,780 | $31,110 | $75,090 | 4,930 | 0.35 | 0.84 |
| 15 | Washington profile | $18.59 | $38,670 | $35,060 | $53,710 | 4,020 | 1.13 | 2.73 |
| 16 | South Carolina profile | $18.56 | $38,590 | $29,090 | $66,150 | 190 | 0.08 | 0.20 |
| 17 | New Hampshire profile | $18.52 | $38,510 | $35,170 | $52,400 | 60 | 0.09 | 0.23 |
| 18 | Hawaii profile | $18.51 | $38,490 | $35,540 | $46,950 | 280 | 0.45 | 1.09 |
| 19 | Oregon profile | $18.48 | $38,430 | $34,230 | $53,640 | 1,700 | 0.86 | 2.08 |
| 20 | Utah profile | $18.40 | $38,280 | $36,120 | $49,280 | 800 | 0.46 | 1.11 |
| 21 | Wisconsin profile | $18.38 | $38,220 | $31,320 | $52,350 | 220 | 0.07 | 0.18 |
| 22 | Colorado profile | $18.15 | $37,750 | $34,010 | $49,230 | 1,150 | 0.40 | 0.96 |
| 23 | Missouri profile | $18.14 | $37,740 | $33,580 | $51,580 | 610 | 0.21 | 0.50 |
| 24 | Iowa profile | $17.81 | $37,050 | $29,320 | $40,790 | 280 | 0.18 | 0.44 |
| 25 | Vermont profile | $17.81 | $37,040 | $35,490 | $59,230 | 150 | 0.51 | 1.22 |
| 26 | Pennsylvania profile | $17.75 | $36,910 | $25,800 | $60,590 | 720 | 0.12 | 0.29 |
| 27 | Connecticut profile | $17.74 | $36,890 | $34,440 | $62,960 | 490 | 0.29 | 0.69 |
| 28 | North Carolina profile | $17.62 | $36,650 | $29,760 | $58,890 | ** | ** | ** |
| 29 | Illinois profile | $17.57 | $36,550 | $31,200 | $70,580 | 2,890 | 0.47 | 1.14 |
| 30 | New Jersey profile | $17.51 | $36,420 | $32,220 | $44,980 | 1,550 | 0.36 | 0.87 |
| 31 | Maine profile | $17.25 | $35,880 | $35,330 | $47,020 | 190 | 0.30 | 0.71 |
| 32 | Tennessee profile | $16.86 | $35,070 | $28,750 | $87,330 | 430 | 0.13 | 0.31 |
| 33 | Ohio profile | $16.64 | $34,610 | $29,750 | $54,870 | 710 | 0.13 | 0.31 |
| 34 | Minnesota profile | $16.43 | $34,180 | $31,550 | $38,180 | 1,400 | 0.48 | 1.15 |
| 35 | Kansas profile | $16.24 | $33,770 | $29,720 | $50,560 | 380 | 0.27 | 0.64 |
| 36 | Arkansas profile | $16.18 | $33,640 | $23,590 | $43,960 | 180 | 0.14 | 0.33 |
| 37 | Montana profile | $15.90 | $33,070 | $29,590 | $45,500 | 100 | 0.19 | 0.46 |
| 38 | Georgia profile | $15.47 | $32,180 | $24,390 | $59,790 | 560 | 0.12 | 0.28 |
| 39 | Nebraska profile | $15.47 | $32,180 | $30,300 | $46,180 | 200 | 0.20 | 0.48 |
| 40 | North Dakota profile | $15.47 | $32,180 | $32,180 | $32,920 | ** | ** | ** |
| 41 | Idaho profile | $15.08 | $31,370 | $30,770 | $49,840 | 330 | 0.38 | 0.92 |
| 42 | Florida profile | $15.05 | $31,300 | $29,180 | $63,190 | 3,160 | 0.32 | 0.77 |
| 43 | Delaware profile | $15.00 | $31,200 | $31,200 | $80,710 | ** | ** | ** |
| 44 | Louisiana profile | $14.27 | $29,680 | $29,680 | $61,380 | ** | ** | ** |
| 45 | South Dakota profile | $14.21 | $29,560 | $28,460 | $29,560 | 70 | 0.14 | 0.34 |
| 46 | New Mexico profile | $14.00 | $29,110 | $28,030 | $44,580 | 560 | 0.64 | 1.55 |
| 47 | Alabama profile | $13.76 | $28,630 | $20,800 | $31,260 | ** | ** | ** |
| 48 | Mississippi profile | $13.69 | $28,470 | $28,470 | $52,930 | 160 | 0.14 | 0.32 |
Related occupations
Occupations in the same SOC broad group (41-9010), with their national median annual wage.
Part of Sales and Related Occupations. Compare any area in the wage explorer.
Source and notes
Data: BLS OEWS May 2025, released 2026-05-15. Cross-industry estimates, all ownerships. BLS page: OEWS 41-9011 Demonstrators and Product Promoters.
**- Employment estimate not available.
- Annual wages assume 2,080 hours a year at the hourly rate; occupations BLS publishes on one basis only show an en dash (–) on the other.
- Employment is rounded to the nearest 10 by BLS. Where BLS withholds a cell, nothing is estimated in its place.
- Top industries: nat4d_M2025_dl.xlsx in oesm25in4.zip (BLS OEWS May 2025, national, 4-digit NAICS, cross-ownership). Employment is the industry's rounded total for this occupation; industries whose employment BLS withheld (**) are not ranked.
- Published medians: national_M2021_dl.xlsx to national_M2024_dl.xlsx in oesm21nat.zip to oesm24nat.zip (BLS OEWS May 2021 to May 2024, national, cross-industry, all ownerships) and the May 2025 spine. Each release is shown as published; nothing is computed between them.
Sources
- BLS Standard Occupational Classification 2018, definition of 41-9011, U.S. Bureau of Labor Statistics (public domain).
- O*NET 30.1 Database, 41-9011.00, National Center for O*NET Development, USDOL/ETA (CC BY 4.0).
- OEWS May 2025 national industry-specific estimates, 4-digit NAICS (oesm25in4.zip), US Bureau of Labor Statistics (public domain).
- OEWS May 2021 national estimates (oesm21nat.zip), US Bureau of Labor Statistics (public domain).
- OEWS May 2022 national estimates (oesm22nat.zip), US Bureau of Labor Statistics (public domain).
- OEWS May 2023 national estimates (oesm23nat.zip), US Bureau of Labor Statistics (public domain).
- OEWS May 2024 national estimates (oesm24nat.zip), US Bureau of Labor Statistics (public domain).
- OEWS May 2025 national estimates (oesm25nat.zip), the site's data spine, US Bureau of Labor Statistics (public domain).
Includes information from O*NET 30.1 Database by the U.S. Department of Labor, Employment and Training Administration, used under the CC BY 4.0 license.
Description written 2026-10-17 in our own words from the sources above.