Retail Salespersons Salary in Florida
Retail Salespersons in Florida have a median of $34,010 a year, below the national $35,410 (−4%); the state ranks 30th of 51 states by median. That is 29% less than the median across all occupations in Florida ($47,880). Florida pays more than every neighbouring state: Georgia and Alabama range from $30,040 in Alabama to $30,840 in Georgia. Florida employs 333,460 retail salespersons, 33.6 per 1,000 jobs, the 3rd largest count of any state. A location quotient of 1.34 means the occupation is more concentrated in Florida than nationally.
Florida vs the United States, May 2025
| Area | Basis | Percentile wage | Mean | Employment | Jobs per 1,000 | Location quotient | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| 10th | 25th | Median | 75th | 90th | ||||||
| Florida | Hourly | $13.62 | $14.16 | $16.35 | $17.82 | $22.18 | $17.31 | 333,460 | 33.58 | 1.34 |
| Annual | $28,330 | $29,460 | $34,010 | $37,070 | $46,130 | $36,000 | ||||
| United States | Hourly | $13.08 | $14.38 | $17.03 | $18.59 | $23.02 | $17.94 | 3,897,860 | – | – |
| Annual | $27,210 | $29,900 | $35,410 | $38,670 | $47,890 | $37,310 | ||||
- Rank by median
- 30th of 51 states
- Rank by employment
- 3rd of 51 states
- Location quotient
- 1.34
- Jobs per 1,000
- 33.58
Ranks count the 50 states and DC with a published value. The location quotient is the occupation's share of Florida's employment divided by its national share; 1.00 means the same share as the nation. Take-home pay at these wages: FastCalc's take-home pay calculator.
Metropolitan areas in Florida
22 metropolitan areas and 2 nonmetropolitan areas touching Florida publish a row for retail salespersons, sorted by median. Areas crossing a state line are listed under every state they touch; a linked metro has its own profile.
| Area | Median hourly | Median annual | 10th pct (annual) | 90th pct (annual) | Employment | Jobs per 1,000 | Location quotient |
|---|---|---|---|---|---|---|---|
| Naples-Marco Island, FL | $17.01 | $35,380 | $29,230 | $47,510 | 6,830 | 39.27 | 1.57 |
| North Port-Bradenton-Sarasota, FL | $16.90 | $35,160 | $28,970 | $47,510 | 13,420 | 39.49 | 1.58 |
| Cape Coral-Fort Myers, FL | $16.66 | $34,650 | $28,520 | $46,170 | 12,220 | 40.10 | 1.60 |
| Jacksonville, FL | $16.52 | $34,360 | $28,340 | $46,010 | 22,390 | 29.23 | 1.17 |
| Miami-Fort Lauderdale-West Palm Beach, FL | $16.50 | $34,330 | $28,680 | $47,380 | 91,370 | 32.40 | 1.29 |
| Punta Gorda, FL | $16.48 | $34,290 | $28,030 | $46,330 | 2,720 | 47.33 | 1.89 |
| Wildwood-The Villages, FL | $16.49 | $34,290 | $27,620 | $43,390 | 1,400 | 34.00 | 1.36 |
| Port St. Lucie, FL | $16.36 | $34,020 | $27,900 | $45,890 | 6,210 | 36.33 | 1.45 |
| Crestview-Fort Walton Beach-Destin, FL | $16.31 | $33,920 | $28,590 | $45,960 | 5,760 | 46.09 | 1.84 |
| Tampa-St. Petersburg-Clearwater, FL | $16.25 | $33,790 | $28,440 | $46,070 | 45,130 | 31.18 | 1.24 |
| Sebastian-Vero Beach-West Vero Corridor, FL | $16.08 | $33,450 | $28,010 | $44,040 | 2,500 | 43.33 | 1.73 |
| Palm Bay-Melbourne-Titusville, FL | $16.07 | $33,430 | $28,090 | $45,460 | 7,670 | 31.28 | 1.25 |
| Deltona-Daytona Beach-Ormond Beach, FL | $16.04 | $33,370 | $27,820 | $45,250 | 8,780 | 39.97 | 1.59 |
| Orlando-Kissimmee-Sanford, FL | $15.52 | $32,290 | $28,360 | $44,480 | 49,970 | 35.40 | 1.41 |
| Panama City-Panama City Beach, FL | $15.53 | $32,290 | $27,550 | $44,820 | 3,490 | 38.51 | 1.54 |
| Pensacola-Ferry Pass-Brent, FL | $15.32 | $31,870 | $27,670 | $43,700 | 6,720 | 35.25 | 1.41 |
| Gainesville, FL | $15.30 | $31,830 | $27,520 | $43,920 | 4,220 | 27.65 | 1.10 |
| Lakeland-Winter Haven, FL | $15.30 | $31,820 | $27,400 | $44,340 | 8,220 | 30.97 | 1.24 |
| Homosassa Springs, FL | $15.02 | $31,240 | $27,040 | $44,190 | 1,490 | 41.92 | 1.67 |
| Sebring, FL | $15.00 | $31,200 | $27,040 | $43,530 | 1,150 | 40.73 | 1.62 |
| Ocala, FL | $14.95 | $31,090 | $27,180 | $45,140 | 4,430 | 36.61 | 1.46 |
| Tallahassee, FL | $14.58 | $30,330 | $27,040 | $42,320 | 5,130 | 27.58 | 1.10 |
| South Florida nonmetropolitan area | $16.61 | $34,550 | $29,050 | $46,700 | 3,140 | 35.86 | 1.43 |
| North Florida nonmetropolitan area | $16.21 | $33,710 | $28,600 | $46,140 | 3,410 | 30.27 | 1.21 |
Neighbouring states
See the national page for Retail Salespersons (every state ranked) and the Florida wage profile (every occupation in the state).
Source and notes
Data: BLS OEWS May 2025, released 2026-05-15. Cross-industry estimates, all ownerships. BLS page: OEWS Florida estimates.
- Annual wages assume 2,080 hours a year at the hourly rate; occupations BLS publishes on one basis only show an en dash (–) on the other.
- Employment is rounded to the nearest 10 by BLS. Where BLS withholds a cell, nothing is estimated in its place.