Retail Salespersons Salary in Wisconsin
Retail Salespersons in Wisconsin have a median of $34,480 a year, below the national $35,410 (−3%); the state ranks 25th of 51 states by median. That is 31% less than the median across all occupations in Wisconsin ($50,270). Among neighbouring states, Minnesota, Illinois and Michigan pay more (up to $36,370 in Minnesota) and Iowa pays less (down to $31,360 in Iowa). Wisconsin employs 67,640 retail salespersons, 23.0 per 1,000 jobs, the 21st largest count of any state. A location quotient of 0.92 is close to the national share.
Wisconsin vs the United States, May 2025
| Area | Basis | Percentile wage | Mean | Employment | Jobs per 1,000 | Location quotient | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| 10th | 25th | Median | 75th | 90th | ||||||
| Wisconsin | Hourly | $13.12 | $13.99 | $16.58 | $18.18 | $23.02 | $17.50 | 67,640 | 23.00 | 0.92 |
| Annual | $27,300 | $29,100 | $34,480 | $37,810 | $47,870 | $36,400 | ||||
| United States | Hourly | $13.08 | $14.38 | $17.03 | $18.59 | $23.02 | $17.94 | 3,897,860 | – | – |
| Annual | $27,210 | $29,900 | $35,410 | $38,670 | $47,890 | $37,310 | ||||
- Rank by median
- 25th of 51 states
- Rank by employment
- 21st of 51 states
- Location quotient
- 0.92
- Jobs per 1,000
- 23.00
Ranks count the 50 states and DC with a published value. The location quotient is the occupation's share of Wisconsin's employment divided by its national share; 1.00 means the same share as the nation. Take-home pay at these wages: FastCalc's take-home pay calculator.
Metropolitan areas in Wisconsin
15 metropolitan areas and 4 nonmetropolitan areas touching Wisconsin publish a row for retail salespersons, sorted by median. Areas crossing a state line are listed under every state they touch; a linked metro has its own profile.
| Area | Median hourly | Median annual | 10th pct (annual) | 90th pct (annual) | Employment | Jobs per 1,000 | Location quotient |
|---|---|---|---|---|---|---|---|
| Minneapolis-St. Paul-Bloomington, MN-WI | $17.63 | $36,670 | $29,260 | $48,260 | 51,180 | 26.23 | 1.05 |
| Madison, WI | $17.23 | $35,830 | $28,310 | $49,190 | 8,330 | 20.42 | 0.81 |
| Sheboygan, WI | $17.00 | $35,370 | $27,870 | $49,210 | 1,210 | 19.88 | 0.79 |
| Duluth, MN-WI | $16.66 | $34,650 | $27,500 | $45,710 | 3,490 | 28.00 | 1.12 |
| Appleton, WI | $16.60 | $34,540 | $27,480 | $47,410 | 3,610 | 29.02 | 1.16 |
| Milwaukee-Waukesha, WI | $16.54 | $34,410 | $27,850 | $47,700 | 18,850 | 22.97 | 0.92 |
| Wausau, WI | $16.42 | $34,160 | $26,520 | $46,920 | 1,660 | 23.86 | 0.95 |
| Green Bay, WI | $16.39 | $34,090 | $27,180 | $47,560 | 4,120 | 23.60 | 0.94 |
| La Crosse-Onalaska, WI-MN | $16.39 | $34,090 | $26,180 | $47,090 | 2,290 | 27.18 | 1.08 |
| Eau Claire, WI | $16.35 | $34,000 | $26,650 | $46,190 | 2,650 | 30.84 | 1.23 |
| Janesville-Beloit, WI | $16.35 | $34,000 | $26,490 | $47,640 | 1,670 | 23.96 | 0.96 |
| Fond du Lac, WI | $16.17 | $33,640 | $26,620 | $46,880 | 1,040 | 23.67 | 0.94 |
| Kenosha, WI | $16.14 | $33,580 | $24,100 | $47,050 | 2,280 | 30.24 | 1.21 |
| Oshkosh-Neenah, WI | $15.72 | $32,690 | $25,970 | $46,950 | 1,800 | 19.18 | 0.77 |
| Racine-Mount Pleasant, WI | $14.89 | $30,970 | $23,750 | $45,600 | 2,340 | 30.71 | 1.23 |
| Western Wisconsin nonmetropolitan area | $16.74 | $34,820 | $25,990 | $49,250 | 2,470 | 19.38 | 0.77 |
| Northwestern Wisconsin nonmetropolitan area | $16.71 | $34,770 | $22,520 | $48,990 | 990 | 20.49 | 0.82 |
| Northeastern Wisconsin nonmetropolitan area | $16.69 | $34,720 | $27,260 | $48,120 | 4,900 | 24.99 | 1.00 |
| South Central Wisconsin nonmetropolitan area | $16.45 | $34,220 | $25,990 | $47,950 | 5,100 | 24.16 | 0.96 |
Neighbouring states
See the national page for Retail Salespersons (every state ranked) and the Wisconsin wage profile (every occupation in the state).
Source and notes
Data: BLS OEWS May 2025, released 2026-05-15. Cross-industry estimates, all ownerships. BLS page: OEWS Wisconsin estimates.
- Annual wages assume 2,080 hours a year at the hourly rate; occupations BLS publishes on one basis only show an en dash (–) on the other.
- Employment is rounded to the nearest 10 by BLS. Where BLS withholds a cell, nothing is estimated in its place.