Market Research Analysts and Marketing Specialists Salary in Hawaii

In Hawaii, market research analysts and marketing specialists earn a median $59,390 a year, well below the national median of $78,760 (−25%); the state ranks 49th of 51 states by median. Market Research Analysts and Marketing Specialists earn 5% more than the median across all occupations in Hawaii ($56,320). Hawaii employs 1,610 market research analysts and marketing specialists, 2.56 per 1,000 jobs, the 44th largest count of any state. A location quotient of 0.44 means it is less common in Hawaii than nationally.

Hawaii vs the United States, May 2025

Market Research Analysts and Marketing Specialists: wage percentiles, mean, employment, jobs per 1,000 and location quotient in Hawaii and nationally, May 2025
AreaBasisPercentile wageMeanEmploymentJobs per 1,000Location quotient
10th25thMedian75th90th
HawaiiHourly$14.00$20.21$28.55$38.17$50.29$31.111,6102.560.44
Annual$29,120$42,040$59,390$79,390$104,610$64,720
United StatesHourly$20.86$28.05$37.87$52.07$74.75$43.03899,580––
Annual$43,390$58,350$78,760$108,310$155,480$89,490
$0$50k$100k$150k10th10th: $29,120$29,12025th25th: $42,040$42,040MedianMedian: $59,390$59,39075th75th: $79,390$79,39090th90th: $104,610$104,610US median
Hawaii annual wage at the 10th, 25th, 50th (median), 75th and 90th percentiles; the line marks the US median. The same numbers are in the table above.
Rank by median
49th of 51 states
Rank by employment
44th of 51 states
Location quotient
0.44
Jobs per 1,000
2.56

Ranks count the 50 states and DC with a published value. The location quotient is the occupation's share of Hawaii's employment divided by its national share; 1.00 means the same share as the nation. Take-home pay at these wages: FastCalc's take-home pay calculator.

Metropolitan areas in Hawaii

2 metropolitan areas and 1 nonmetropolitan area touching Hawaii publish a row for market research analysts and marketing specialists, sorted by median. Areas crossing a state line are listed under every state they touch; a linked metro has its own profile.

AreaMedian hourlyMedian annual10th pct (annual)90th pct (annual)EmploymentJobs per 1,000Location quotient
Urban Honolulu, HI$30.28$62,990$29,550$115,6301,0902.440.42
Kahului-Wailuku, HI$20.30$42,220$29,120$80,8302803.750.65
Hawaii / Kauai nonmetropolitan area$21.31$44,330$29,120$80,8302302.140.37

See the national page for Market Research Analysts and Marketing Specialists (every state ranked) and the Hawaii wage profile (every occupation in the state).

Source and notes

Data: BLS OEWS May 2025, released 2026-05-15. Cross-industry estimates, all ownerships. BLS page: OEWS Hawaii estimates.

  • Annual wages assume 2,080 hours a year at the hourly rate; occupations BLS publishes on one basis only show an en dash (–) on the other.
  • Employment is rounded to the nearest 10 by BLS. Where BLS withholds a cell, nothing is estimated in its place.